The top July 2017 start-up ideas explore innovation across the sharing economy and the delivery of goods.
The booming share economy has created room for everything from campsite rental services and on-demand homesharing insurance plans to services that allow travelers to temporarily store their suitcases in retail settings, offering benefits for all parties involved.
Although many consumers are making the most of the benefits of shared ownership, those who make regular purchases are now being treated to grocery store vending machines, employee delivery services and try-before-you-buy e-commerce services for clothing and accessories.
Well-established brands are adopting the mindset of start-up companies by launching new ventures involving everything from standalone restaurant concepts to stored-value payment cards.
Top 50 Start-Up Innovations in July
50
Mobile Cafe Concepts
The Wheelys Mini is a Full-Service Cafe on Wheels
49
Ready-Made Mason Jar Meals
'Meal in a Jar' Offers Nutritious Meals in Portable Glass Jars
48
Privacy Laptop Cases
Alcove’s Laptop Case Unfolds into a Private Workstation
47
Grocery Vending Machines
Walmart Has Implimented a Giant Grocery-Dispensing Self-Serve Kiosk
46
Smoothie-Inspired Toast Spreads
'SMUUS' Makes Spicy Fruit & Veggie "Smoothies" for Bread
45
Campsite Rental Services
Tentrr is Like Airbnb for Spending a Night Under the Stars
44
Direct-to-Consumer Swimwear
Aurora San is a Swimwear Startup Using the Direct-to-Consumer Model
43
Moving TV T-Shirts
The T-shirt TV Acts as an Unconventional Advertising Medium
42
P2P Clothing Rental Services
'Boro' Lets People Borrow Apparel and Accessories from Other Locals
41
Bespoke Workout Supplement Platforms
The Scoop Service Lets Users Buy Customizable Supplements
40
Luxury Furniture Rental Platforms
This Rental Service is Targeted Towards First-Time Homeowners
39
Traveling Bookstore Concepts
La Librairie Itinérante is a Small, Roving Shop in France
38
Gourmet Sushi Grocers
Sainsbury's Grocery Store Offers a Grab-and-Go Gourmet Sushi Bar
37
Furniture Brand Incubators
IKEA is Launching 'Bootcamp' as a Start-Up Incubator
36
Pop-Up Sitcom Diners
A Saved by the Bell-Themed Diner is Coming to Los Angeles
35
Daily Housekeeping Subscriptions
Fairy's Housekeeping Partners Provide Hotel-Like Cleaning
34
Shipping Container Coffee Shops
Container Coffee Dublin Offers Caffeine from an Unique Source
33
Custom Medication Delivery Services
'Pill Pack' Labels, Organizes and Delivers Your Meds
32
Honestly Priced Jewelry
Starling Jewelry Uses a Direct-to-Consumer Model for Transparent Pricing
31
Non-Committal eCommerce Services
Amazon Prime Wardrobe Lets You Order Clothing to Try on at Home
30
Southwestern Breakfast Bowls
Kellogg's and Moe's Created a Range of Frozen Breakfast Bowls
29
Football Stadium Screenings
Pittodrie Events is Hosting Corporate Clients for Outdoor Movie Nights
28
Upscale Soup Kitchens
The Refettorio Felix is a Beautiful Soup Kitchen Owned by a Renowned Chef
27
Greenhouse Fashion Pop-Ups
BEAUTY & YOUTH Hosted Its Most Recent Offerings in a Mini Greenhouse
26
One-Hour Grocery Deliveries
Tesco Now Promises to Deliver Groceries to Your Door Within One Hour
25
Southeastern Supermarket Restaurants
'The Roast' is Whole Foods Market's Full-Service Restaurant
24
Selective Cell Carriers
The New Virgin Mobile Inner Circle Will Be iPhone-Only
23
Members-Only Cannabis Clubs
The Privée Social Club is an Exclusive Group for Weed Enthusiasts
22
Unlimited Design Services
DesignPac Provides Professional Graphic Designs for a Monthly Flat Fee
21
QSR Stored-Value Cards
McDonald's Taiwan is Launching Cards and a Points System
20
VIP Crowdfunding Campaigns
'Kickstarter Gold' Invites Top Creators to Push Great Ideas Further
19
Codeless Chatbot Software
SaaS Startup HelloBOT Makes it Easier to Connect With Your Customers
18
Prescription Lens Replacement Services
Lensabl Offers Direct-to-Consumer Prescription Replacements
17
Predictive Model-Building Platforms
Machine Learning Platform MLJAR Uses AI for Prototyping
16
Nomadic Finance Apps
The Combine App Makes Banking Easier for Frequent Travellers and Expats
15
App Review Startups
Telescope Notifies You in Real Time of Your Latest Mobile App Reviews
14
Customized Forms Services
Formester Helps You Create Personalized Forms for Marketing Purposes
13
Travel Community Magazines
Airbnb Launched a Global Travel Magazine Called 'Airbnbmag'
12
Transformative Device Stands
The Astuto Laptop Stand is Portable and Ergonomic
11
Employee Engagement Platforms
Startup Sensient Makes it Easier to Keep Your Team Members Happy
10
Employee-Focused Travel Platforms
'GoBumpFree' Helps Airline Employees Evade Cancellation Fees
9
Codeless Newsletter Services
Startup Engineered Marketing is a Slack Community Dedicated to Growth
8
Spontaneous Flight Deals
Lufthansa Surprise Will Fly You to an Unknown Destination at a Discount
7
Cashless Soccer Tourneys
The FIFA Confedations Cup Will Be Completely Cashless Thanks to Visa
6
Employee Delivery Programs
Walmart's Associate Delivery Program Has Employees Transport Goods
5
Online Store Financing Platforms
Web Shop Payment Solution GoSEPP Makes it Easier to Afford Items
4
On-Demand Insurance Providers
Slice's 'Host Protection' is Affordable Option for Airbnb Hosts
3
Gen Z-Targeted Magazines
'Teen Boss' is a Newly Launched Entrepreneurial Magazine for Generation Z
2
Automated Messaging Community Invitations
Startup Community Inviter is for Slack Communities
1
Suitcase Drop-Off Services
Ebco Cloak's Suitcase Storage Lets Travelers Drop Bags at Shops & Cafes
Related Ideas
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
Nutrition-Forward Treat Shop Pop-Ups
Bloom Nutrition Hosted the Very Successful Treat Shoppe
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Last-Minute Meal Pop-Ups
HelloFresh's No-Need-To-Go-To-The-Store Store Saves Commuters Time
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Autonomous Smart Store Installations
VenHub Global and Circa Introduced the VenHub Smart Store
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
At-Home Beauty Tech Pop-Ups
Ulike Hosted its 'Endless Summer Pop-Up' in Santa Monica
Vertical Pizza Boxes
Pizza Hut UK Paraded a First-of-Its-Kind Pizza Box on the Streets of London
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Immersive Video Shopping Experiences
ASOS Live Blends Creator-Led Content with Real-Time Shopping
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Elevated Delivery Merchant Features
These New DoorDash Real-Time Features Empower Merchants
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Fashion Rental Partnerships
Lulu Guinness X By Rotation Bring Iconic Handbags to the Scene
Creator-Focused Monetization Platforms
Headquarterz Bridges Social Media and OTT Distribution
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
AI Startup Resources
AI Startup Offers 400+ Curated Tools and Guides for Founders
Beauty Entrepreneurs Growth Studios
Breakout Beauty UK Represents a Strategic Initiative
Grocery-Inspired Beauty Pop-Ups
The Markup Marché by The Ordinary Challenges Industry Buzzwords
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Grocer-Inspired Installations
FREITAG Launches Mini Market Pop-Up at Dover Street Market Ginza
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
Small Business Retail Spaces
IKEA Valencia Strives to Support Small Businesses with Free Space
High-Profile Home Improvement Pop-Ups
VEVOR Celebrates Black Friday at Times Square
Essential Shopping eCommerce Promotions
Amazon Everyday Essentials Week Will Offer Up to 40% Off
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Celebrity-Supported Chef-Crafted Restaurant Concepts
goop kitchen is Expanding to New York City
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Streamlined Wedding-Focused Retail Experiences
The Knot Worldwide Boasts New WeddingPro Features
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
LDA Gen Z-Focused Delivery Apps
Instacart Launches a Dedicated App for Party Hosts
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Virtual Student Snack Stores
Fizz and Gopuff Partnered to Offer Quick Access to Snacks and More
AI-Powered Grocery Apps
Tre'dish's Transparent Pricing Offers Real-Time, Geo-Targeted Comparisons
Integrated Grocery-Shopping Apps
Airbnb is Testing an Integration with Instacart for Customers
Co-Branded Shopper App Partnerships
Grubhub and Instacart Partnered to Offer a Wider Selection
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Next-Gen Crowdfunding Platforms
Indiegogo Introduced Advanced Creators Tools, Verification & More
Community-Centric E-Commerce Initiatives
MyCommunity.Today Delivers Accessible Digital Tools
Soccer-Inspired RV Platform Initiatives
RV Rental Platform Outdoorsy Targets Soccer Fans
Sharable DIY Food Kits
The Spice & Tea Exchange Expands Its Create & Share Kits
All-Hours Micro Markets
Healthy Smart Mart is Enticing Entrepreneurs with Its New Model
Boutique Jewelry Concepts
Rocksbox is Expanding Its Presence in Metropolitan Areas
Cross-Brand Shop-in-Shops
The IKEA in Best By Pilot Shares Inspirational Kitchen & Laundry Setups
Founder Marketing Networks
Startup Growth Syndicate Offers Free Marketing Tools and Community
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Radically Transparent Food Models
The Open Food Company Launches a $3M Seed Round
Stranger Wedding Marketplaces
Invitin Lets Couples Sell Wedding Invitations to Vetted Strangers
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Crowdfunding-To-E-Commerce Partnerships
SHOPLINE Enters into Collaboration with LaunchBoom
Multi-Revenue Fashion Platforms
Rent the Runway expands into resale, ads and cleaning services
Short-Form Video Previews
Vertical Feeds Help Members Discover Content on Netflix
Idea Repository Books
Business Ideas Database Curates Proven Business Opportunities At Scale
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Enterprise Retail Technology Upgrades
David's Bridal Introduced a New Enterprise Platform
Story-Driven Vacation Apparel
& Other Stories Features Versatile Pieces for Summer Getaways
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Restaurant Reservation App Features
Uber Eats' Dine Out Streamlines Restaurant Bookings and Rides
Video-First Food Ordering Experiences
CookUnity Acquired flavrs to Enhance Its Meal Service
Perks-Filled Activations
The Really Good Mood Machine by Uber Shares Feel-Good Surprises
Beauty Entrepreneurship Incubators
Estée Lauder Companies Expanded Its India Innovation Initiative
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Idea Generation Tools
One Million Ideas Offers Endless Inspiration for Companies and Users
Fine-Dining Pizza Events
The Pizza Hut Supper Club Let Quality Ingredients Speak for Themselves
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Worldwide Service Marketplaces
Airbnb Services are for Booking Everything from Catering to Makeup
Startup Investor Databases
Angel Match Helps Startups Find Relevant Investors Quickly
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Tech-Friendly Beach Chairs
PayPal's Tech-Chairs Upgrade the Classic Deckchair with Smart Features
Expanded Tech Marketplaces
Best Buy Unveils a Digital Marketplace with New Possibilities
Personalized Beauty Platforms
IEVA Group Launches the myIEVA Platform on Euronext Growth
Emerging Market Insights
Rising Trends Helps Discover Hidden Markets And Business Opportunities
Restaurant-Supporting Loyalty Platforms
inKind Boasts Its Successes on Its 10-Year Anniversary
Menu Discovery Challenges
Original ChopShop's Feel Good Foodie Challenge Rewards Menu Exploration
Drive-Thru Markets
Goods Offers Instant Grocery Pickup from an Underground Delivery System
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Cutting-Edge Consumer Electronics Innovations
UGREEN Limited Debuts Two New Technologies at IFA
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Local Food Discoveries
Streeats Helps You Find Hidden Street Food Gems Recommended By Locals
Peer-to-Peer Sharing Tools
Shapp Enables Renting And Sharing Everyday Items Locally And Easily
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
All-in-One Digital Dining Marketplaces
This OpenTable Marketplace is for Private and Group Dining
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Experiential Sock Pop-Ups
O2's Not a Sock Shop Shared Designs Reflecting Priority Experiences
Startup Investor Platforms
Find-Investor Connects Startups With Experienced Investors Efficiently
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Service-Backed Recommerce Platforms
Commonplace Launches Marketplace With Built-In Delivery
Bridal-Focused Retail Concepts
David’s Bridal Seeks to Redefine Bridal Shopping
Exclusive Luxury Properties Previews
Home Team Luxury Rentals Debuts Coming Soon Properties
Instant Commerce Dessert Drops
Gopuff Launches Selena Gomez’s Exclusive Ice Cream Bars
Idea Discovery Tools
IdeAI Helps You Find, Validate, And Track Unique Ideas In One Place
Stylish Shopping Trolleys
Roulette Carts Transforms Grocery Shopping with Designer-Like Trolleys
Canadian Entrepreneur-Focused Marketplaces
Futurpreneur Marketplace Emerges as a Timely Initiative
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Empathy-First Loyalty Playbooks
SumUp's CEO Highlights Main Street Tactics For Tech Loyalty
Video-Based Mystery Shopping Technologies
Blaze Pizza Partners with Reality Based Group
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Restaurant Opening Lead Service
Flhip.com Offers Ready-to-Use Restaurant Opening Leads
Delivered Wedding Experiences
Tiff’s Treats Launches a 'Wedding in a Box’ Package
AI-Driven Platform Updates
Yelp Spring Product Release 2026 Introduces the Yelp Assistant
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Restaurant Profitability SaaS Platforms
Linked Eats is Partnering with Olo to Assist Restaurants
AI-Powered Superapps
Grab Introduces AI Features That Simplify Decisions and Automate Daily Tasks
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Instant Product Publishers
Launch Simple Lets Users Share Digital Products And SaaS Solutions Fast
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Startup Deal Platforms
Discover Hidden Startup Gems With Micro Deals This Black Friday
Founder Networking Platforms
The Startup Club Connects Founders With Key People and Resources
Valentine's Day Dining Research
OpenTable Compiles Data on Valentine's Day Dining Trends
Strategic Reward-Focused Retail Campaigns
WeShop Launches 'Shopping Starts Here' Campaign
Convenience Retailer Hiring Campaigns
This Pilot Hiring Campaign is Launching Ahead of Summer
App Ideation Platforms
AppIdeaHub Helps You Discover and Validate Profitable App Ideas
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
London Urban Stay Concepts
The July London Victoria Apartment-Hotel Designed for Digital Nomads
On-Demand Skiwear Rentals
By Rotation And Uber Enable Rapid Ski Outfit Delivery
Digital Sharing Platforms
Venture Vault Enables Innovators to Share Ideas and Collaborate
Rapid-Dispatch Domestic Services
Pronto Launches Pro Home 10-Minute Service Platform
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Regional Innovation Funds
Michigan Launched a Startup Investment Program Across Multiple Sectors
Niche Membership Monetization Strategies
Outfit Formulas Launches Paid Membership With Alison Lumb
Startup Partner Matchmaking
IndieMerger Helps Users Find SaaS Co-Founders to Accelerate Growth
Elevated At-Home Dining Subscriptions
The Gousto Premium Range Features Three Tiers
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
Rapid Business Planning
I Have An Idea Delivers Business Plans, Customer Profiles, And Strategies
Hospitality Strategy Communities
The PickUp Unites Revenue Managers in One Hub