Movies are a universally beloved medium, and Pittodrie Events has capitalized on the space that it offers to provide movies to a typically diverse crowd: coworkers. The Aberdeen football stadium has announced that it will offer corporate clients the chance to rent out the outdoor space and host film screenings as a fun and relaxing team-building experience.
Pittodrie Events' filmic revelation comes after the company hosted Halloween and Christmas screenings to the public in 2016. Those events promptly sold out, leading the event company to the idea of hosting on-demand outdoor screenings for private, corporate clients. The screenings make use of Pittodrie's native LED megascreen in the center of the stadium, and clients have the option to include additions like an outdoor barbecue, themed food to accompany the movie, and (of course) choice of programming.
Key Themes Behind This Trend
- Outdoor Film Screenings
- Opportunity for event companies to package and promote outdoor screenings as team-building experiences for corporate clients.
- Customized Event Add-ons
- Innovative options for event companies to offer add-ons such as themed food and outdoor barbeques to enhance the screening experience.
- Stadium Utilization
- Potential for increased utilization of stadium facilities, beyond sports events, to generate additional revenue streams for event companies.
Where This Applies
- Event Planning
- Event planners can offer outdoor film screening packages as a unique and engaging team-building experience.
- Hospitality
- Hotels and resorts can provide premium outdoor screenings as part of their event planning services and increase their revenue streams.
- Sports and Entertainment
- Stadiums can explore and leverage their space for unique experiences like outdoor screenings, further providing value to their customers and increasing their revenue streams
