McDonald's Taiwan is Launching Cards and a Points System
Laura McQuarrie — June 1, 2017 — Business
References: mcdonalds.tw & taiwannews.tw
Taiwan McDonald's will soon be introducing stored-value cards that are linked to a loyalty points system, making it easy for those who frequent the QSR chain to be rewarded.
Use of the red and yellow stored-value cards helps consumers to accumulate points, which can be collected to redeem free menu items and discounts. With 20 points collected, a McDonald's customer is able to receive a small order or fries or an ice cream, while 100 points can be traded for various McDonald's sandwiches and McNugget meals.
As well as offering a variety of incentives to make purchases at the fast food chain, these $100 stored-value payments cards from Taiwan McDonald's will offer great convenience for a large portion of the population that prefers to make cashless payments.
Use of the red and yellow stored-value cards helps consumers to accumulate points, which can be collected to redeem free menu items and discounts. With 20 points collected, a McDonald's customer is able to receive a small order or fries or an ice cream, while 100 points can be traded for various McDonald's sandwiches and McNugget meals.
As well as offering a variety of incentives to make purchases at the fast food chain, these $100 stored-value payments cards from Taiwan McDonald's will offer great convenience for a large portion of the population that prefers to make cashless payments.
Trend Themes
1. Stored-value Cards - Taiwan McDonald's introducing stored-value cards with a loyalty points system offers a disruptive innovation opportunity for QSR chains to increase customer loyalty and drive more sales.
2. Loyalty Points System - The loyalty points system introduced by Taiwan McDonald's presents a disruptive innovation opportunity for QSR chains to incentivize repeat business and enhance customer satisfaction.
3. Cashless Payments - The availability of cashless payments through stored-value cards at Taiwan McDonald's opens up a disruptive innovation opportunity for the QSR industry to cater to the growing preference for digital transactions.
Industry Implications
1. QSR Chains - The introduction of stored-value cards and a loyalty points system by Taiwan McDonald's presents a disruptive innovation opportunity for QSR chains to revolutionize their customer experience and increase customer engagement.
2. Retail and Payment Technologies - The implementation of stored-value cards and cashless payments by Taiwan McDonald's creates a disruptive innovation opportunity for the retail and payment technology industries to develop innovative solutions catered to QSRs and their customers.
3. Digital Wallets and Mobile Payments - Taiwan McDonald's adoption of stored-value cards and cashless payments presents a disruptive innovation opportunity for the digital wallet and mobile payment industries to collaborate with QSR chains and offer seamless mobile payment solutions.
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