Afghanistan war veteran and entrepreneur Benjamin Lowry has created an innovative new service, dubbed Scoop, that is designed to make it possible for fitness enthusiasts to go about creating and purchasing workout supplements that are customized to their unique needs and goals.
The Scoop platform informs users about the recommended ranges and amounts of different ingredients, so that they can go about requesting a bespoke recipe for themselves. What's more, users can also go about creating their own blends and monetizing them by sharing their creation on social media.
The workout supplement industry has often been criticized for a lack of transparency and credible information, which is exactly what Scoop is trying to change by empowering users with information and the ability to design customizable supplements.
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