These July 2015 pets trends range from vegan pet soaps to intuitive animal trackers that aid in reuniting lost cats and dogs with their owners. Thanks to modern technology, lost pets are becoming more scarce while misplaced ones are more likely to be reunited with their loved ones. In addition to digital devices that track the location and health of one's pet, the month's other pet innovations include wholesome food and grooming products that further enforce pets' status as members of the family.
As consumer grow more health-conscious, they are not only curating their own diet and those of their children but are also ensuring that man's best friend is fed in a wholesome and nutritious way. These July 2015 pets trends include microwavable dog meals, DIY dog treats and even pet-approved sunscreens that help furry family members beat the summer heat.
Top 30 Pet Trends in July
29
Expressive Pet Portraits
Human Animal by Vincent Legrange Captures a Range of Adorable Expressions
28
3D-Printed Dog Wheelchairs
Trevor Byers Designed a Helpful Accessory for Legless Canines
27
Canine Subscription Services
'Dog Swag' Delivers Monthly Treats and Accessories for Your Dog
26
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
25
Summery Pooch Portraits
This Summer Photo Collection Features Dogs Wearing Sunglasses
24
Digital Aquarium Toys
The Picturerium Lets Kids Create and Care for Imaginary Fish
23
User-Generated Couture Ads
The 'Choo Hounds' Accessory Ad Stars Jimmy Choo's Most Furry Followers
22
Pretty Pet Food Packaging
These Brightly Colored Dog Treat Packages Appeal to People & Their Pets
21
Treat-Dispensing Pet Cameras
This Smart Pet Camera Can Distribute Food When No One is Home
20
Firefighter Dog Collars
These Durable Dog Collars are Made from Upcycled Firefighter Equipment
19
Posh Pooch Snacks
'Hundog' is an Elegantly Packaged Premium Dog Treat
18
Watercolor Fish Food Labels
These Fish Food Packs use Minimalist Watercolor Branding
17
Personality-Alerting Dog Tags
The 'Street ID' Labels Help Owners Identify Their Dog's Disposition
16
Animal Adoption Finance Guides
This Infographic Covers the Cost of Pet Adoption for Cats and Dogs
15
DJ-Inspired Dog Dishes
This Turntable Dog Feeder was Created by 'Unleash Studio'
14
Vegan Pet Soaps
'Clean Canine' is a Cruelty-Free Organic Dog Shampoo
13
DIY Frozen Dog Treats
This Simple DIY Recipe is Perfect for Preventing Your Pup from Overheating
12
Sheep Screenshot Blogs
The Google Sheep View Tumblr Collects Images of Sheep in Google Street View
11
Patriotic Hamster Parties
This Fourth of July Barbecue is Complete with Mini Burgers & Fireworks
10
Pet-Approved Sunscreen Sprays
The Coola Pet Sunscreen Protects Canines from Harmful Rays
9
Intuitive Pet Trackers
Anicall's 'Shiraseru Am' Smart Pet Tag Tracks Behavior, Feelings and Health
8
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
7
Feline Horoscope Apps
The New 'Zodiacat' App Provides Personal Kitty Zodiac Readings
6
Microwaveable Dog Foods
This Unusual Dog Food is Designed to Be Heated in the Microwave
5
Airplane Animal Adoption Services
Soi Dog is Encouraging International Rescue Dog Adoption
4
Pet-Friendly Banana Cakes
These Mini Banana 'Pupcakes' Make the Perfect Doggy Dessert
3
Dog Walker Apps
'Wag!' is a New App for Dog Owners That Will Find You a Dog Walker on Demand
2
Feel-Good Pet Ads
This Heartwarming Pet Food Ad Shows That Dogs Bring Out the Good in Us
1
Canine Car Harnesses
The Ruff Wear 'Load Up Harness' is a Seat Belt Made for Man's Best Friend
Related Ideas
Holographic Pet Accessories
The Wild One Introduces Its First-Ever Holographic Print
Musical Instrument Pet Feeders
The 'Pet Piano' Smart Feeder Rewards Pets for Playing
Freeze-Dried Dog Food Nuggets
Chrissy Teigen & John Legend Founded Pet Lifestyle Brand Kismet
Human-Quality Dog Beds
Hooman Debuted a First-of-Its-Kind Collection of Pet Beds
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Dual-Purpose Pet Carriers
The Conceptual 'Burrow' Pet Carrier by Olga Orel Also Works as a Bed
Spring-Inspired Pet Collections
Diggs Launches a Series of Spring-Inspired Pet Items
Cat-Tracking Collars
Tile for Cats Provides Peace of Mind for Pet Parents
Affordable Pet-Specific Products
Swedish Retailer IKEA Launches its First Pet Collection, UTSÅDD
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Cat-Themed Soda Cans
Pepsi Cat Cans Commemorate the Growing Number of Cat Owners in China
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Smart Dog Beds
The CUDII Aims to Revolutionize Canine Comfort
Doll-Themed Dog Collections
The Canada Pooch x Barbie Collection Includes Accessories & More
AI Pet Care Apps
Healthcare App TTcare is a CES 2023 Innovation Awards Honoree
Playful Coding Pets
Pyxel Helps Kids Program Actions, Expressions, Tricks & Sounds
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Pet Owner Laundry Machines
These Samsung Smart Laundry Solutions Remove Pet Hair
Pet-Inspired Culinary Celebrations
Fancy Feast is Marking International Cat Day with a "Feastival"
Pet-Matching Trench Coats
Greenies & Christian Siriano Made HOUNDSTOOTHLESS for Pet Parents & Pups
AI-Powered Feline Health Trackers
The 'Moggie' Cat Health Tracker Identifies Potential Illnesses
Remote Pet Care Systems
The RCA Smart Pet Feeder Takes Care of Furry Friends at CES 2024
Colorful Dog Bed Collections
HAY Dogs and Holly Golightly Join Forces on New Designs
Posh Pet-Friendly Chair Designs
The 'Nomad Juno' Chair Hides a Dog Bed in the Backrest
Programmable Microchip Pet Feeders
The Smart Microchip Pet Feeder Bowl Identifies Each Pet
Gentle Pet Grooming Products
Floof Relies on Science and Gentle, Natural Ingredients
Game-Based Pet Adoption Events
Fresh Step Launches a New Event to Connect Cats with Families
Conjoined Holiday Sweaters
The Suavitel Cuddle Crewneck Has Space for Pet Parents and Pets
Puppy Dating App Giveaways
Rover Rewards Dating App Users Who Replace Fish Pics with Pups
Cheeky Dog Birthday Kits
Lazy Dog Cookie Co. Enhances Its Product Range with New Additions
Connected Cat Activity Trackers
The 'Catmos' Smart Cat Collar Offers Feline Activity Insights
AI-Powered Pet Diets
Side by Side Pet Presents Innovative and Health-Conscious Choices
Street Style Digital Pets
The Supreme Tamagotchi Gives the Toy Pet a Hip Makeover
Dog-Friendly Sodas
Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients
Co-Branded Cat Podcasts
TEMPTATIONS & 'Crime Junkie' Co-Host for Unique Podcast Series
Cat-Identifying Smart Feeders
The CATLINK Automatic Feeder Releases Food for Certain Pets
Detangling Pet Brushes
Tangle Teezer's Pet Teezer Brushes Help with Detangling and Deshedding
Plant-Based Pet Paw Cleaners
The Clean Paws No-Rinse Foaming Cleanser from Dandylion is Effective
Flash-Frozen Dog Foods
Maev Is The First DTC Dog Food Brand To Launch A Puppy-Specific Formula
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Subscription-Sourced Dog Foods
Hello Fresh Unveils the New Dog Food Subscription 'The Pets Table'
Sushi-Inspired Pet Treats
The Peppy Ehomaki Sets Come in Varieties for Cats and Dogs Alike
Stylish Modular Pet Beds
FÜZI PETS Introduces Modular Pet Beds with Stylish Standards
Smart Pet Water Fountains
The Caremi Mobile Smart Pet Water Fountain Tracks How Much Pets Drink
Artificial Intelligence-Powered Pet Feeders
The Furspark Big Eye Smart AI Pet Feeder is Innovative
Plant-Based Dog Wipes
DOG by Dr Lisa's DOG Wipes are Gentle and Recommended by Vets
QR-Code Pet Tracking Devices
Ring Unveils the Ring Pet Tag as a Wearable Tracking Device
Ergonomic Dog Toys
Earth Rated's Debut Dog Toy Collection is Durable, Stimulating & Safe
Membership-Based Vet Clinics
Toronto's Juno Veterinary Offers Affordable Pet Healthcare
Dog-Friendly Cake Mixes
These Cake Mixes for Dogs Feature Flavors Like Bone Broth
Posh Parisian Pooch Accessories
The Latest CELINE Dog Accessories are High-Quality
Pet-Carrying Walking Aids
Feng Chang's Walking Aid Innovation Embraces Companionship
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Limited-Edition Mealtime Enrichment Set
Fable Pets Partners with JINX Premium Dog Food
GPS Pet Trackers
Petcube GPS Tracker Keeps Pets Safe with a Host of Features
AI-Powered Dog Collars
The PetPace Health 2.0 Intelligently Tracks Canine Health
Pet-Focused AI Chatbots
Camlist Launches ChatGPT for First-Time Pet Owners
Stylish Pet Pads
PUPIBOO's Pee Pads are Style-Conscious and Washable
Smart Wearable Pet Trackers
ANOCRD Design Creates the Sustainable GoChip Device for Pets
Microbial Protein Dog Treats
VEGDOG and MicroHarvest Made Pure Bites with an Innovative Protein
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Canine Cuisine Appliances
The ChefPaw Dog Food Maker Prepares Fresh, Flavorful Fare for Pooches
Artisanal Dog Bowls
Maev and Ceramicist Helen Levi Craft Dog Bowls for Stylish Pet Dining
Pet Toy Takeback Programs
PetSmart is Testing a Takeback Program for Dog Toys with West Paw
Pet Store Recycling Initiatives
The Pet Supplies Plus Recycle Program Features TerraCycle
Regenerative Pet Supplements
Cave Pets is the Industry's First & Only ROC Pet Nutrition Brand
Dog Food Cookbooks
Dog Child's Products for Pet Parents Help with Cooking Dog Food at Home
Home-Cooked Dog Food
Artie's Pre-Portioned Artisan-Inspired Meals for Dogs Can Be Made at Home
Cultivated Pet Foods
Meatly is Introducing the UK to a Sustainable, Ethical Pet Food Solution
Modern Pet Water Fountains
PAWaii Creates the Adorable Wireless Pet Water Fountain
Quirky Holiday Soaps
Primal Elements Cute Holiday Soaps are Designed to Make You Smile
Pet-Monitoring Activity Trackers
Zeynep Emiroğlu Designs the Pawmate Beacon Collar Concept
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Cell-Based Pet Nutrition Products
Noochies! Shares Next-Gen Food and Treats for Dogs and Cats
Dog Cover Star Contests
Dogtopia's In My Dog Era Contest Takes After Taylor Swift's TIME Cover
Pride Month Pet Products
The 2023 PetSmart Pride Collection Encourages Expression Through Pets
Playful Cheese Slice Campaigns
Kraft Singles Unveils its New Cheese Tax Pack Marketing
Dog-Friendly Burrito Bowls
The Mighty Burrito Bowl by Lily's Kitchen is Powered by Plants
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Woodsy Natural Fall Cosmetics
These Beloved by Love Beauty and Planet Products Welcome Fall
Vegan Personal Care Cosmetics
The Body Shop's Product Portfolio is Certified by The Vegan Society
Refrigerated Wet Food Feeders
Petlibro's Polar Wet Food Feeder Maintains Optimal Freshness
Gamified Pet Metaverses
PetPlate Park Helps Pet Owners Explore the "Petaverse"
Free Psychic Pet Readings
Rover.com Introduces Unique Pet Communication Service This Halloween
Smart Pet Food Cookers
BOTINKIT's Petco is the First Smart Cooking Appliance for Pets
RFID-Enhanced Pet Feeders
PETLIBRO's One RFID Pet Feeder Personalizes Pet Meals
All-in-One Pet Care Apps
Dotsy Offers Tracking and Recording for Pet Owners
Nutritionist-Approved Pet Superfood Lines
Bundle x Joy is Health-focused, Ethical, and Playful
Probiotic Pet Treats
Dogsters Made an Ice Cream-Style Treat for Dogs with Sensitive Bellies
Upcycled Pet Treats
Phelps Pet Products’ Disney Table Scraps are Award-Winning & Waste-Reducing
AI-Powered Pet Meals
PawCo is Revolutionizing the Pet Food Industry with AI-Powered Dog Food
Contemporary Heightened Pet Bowls
Bad Marlon Designs the Como Bowl for Pets with an Elevation
Custom Dog Food Blends
'JustFoodForDogs' Creates Custom Pte Foods after a Consultation
Connective Pet Communities
Petigo Connects Pet Owners So They Can Share Photos, Engage, and More
Vet-Approved Pet Lines
ButcherBox Unveils a New Pet Line Called ButcherBox for Pets
Sushi-Themed Pet Feeders
The Sushi Feeder Tray is Designed to Feed Pets with a Playful Flair
Locally Farmed Pet Foods
Pawstone Provides Farm Fresh Ingredients in its Pet Meals
Fully Vegan Product Lines
The Body Shop Achieves 100% Vegan Status Across its Products
Informative Pet Food Chatbots
Freshpet Launches a Customer Experience-Focused AI Copilot
Calming Dog Shampoo Collections
DotDotPet Unveils its New Dog Shampoo Line at Crufts
Virtual Veterinarian Services
AskVet Uses ChatGPT to Answer Pet-Related Queries Without a Vet
Dog-Friendly Superfood Sprinkles
Lord Jameson Makes Celebration Superfetti Sprinkles for Dogs
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Pet Care Fellowship Programs
Royal Canin and Leap Venture Academy are Uplifting Startups
Dog-Friendly Food Ads
Natural Balance Pet Food Made a Marketing Campaign for Pets, Not People
Oven-Baked Dog Foods
The Pack Creates First Nutritionally Complete Oven-baked Vegan Dried Dog Food
Colorful Pet Accessory Brands
Approved by Fritz Offers Expansive and Playful Pet Designs
Super-Premium Pet Foods
Nature's Menu is Exclusively Available at Dollar General
Alt Protein Dog Meals
Planet A's High-Protein Food for Dogs Blends Plant & Insect Ingredients
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
All-in-One Dog Supplements
The Daily by Native Pet Offers 11 Health Benefits to Dogs
Custom Puppy Food Diets
GoodWoofSG Offers Curated Food Blends for Specific Dogs' Diets
Pet Brand Playlists
Nineteen85 Produced Fancy Feast's Savoury Cravings™ Power of the Purr Playlist
Pet-Inspired Proposal Initiatives
Chewy Celebrated Engaged Couples with Their Pets
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
AI Pet Sizing Solutions
MySize is Improving the Experience of Shopping for Pet Clothing
Private Label Pet Foods
The OptimPlus Pet Food Range Now Includes Wet Foods
Plasma-Powered Dog Foods
Solid Gold's nutrientboost Line Supports Overall Health & Well-Being
Hybrid Hot Dogs
Teton Taste Buds Top Dogs Combine Grass-Fed Beef and Vegetables for Kids
Nationwide Pet Adoption Events
Pedigree Shelter Sunday Helps Adoptable Pets Find Homes
Functional Plant-Based Dog Foods
Herbie Wilde Unveils a Plant-Based Superfood for Dogs
Online Carbon-Estimating Tools
Open Farm Launches an Online Carbon Tool for Pet Food Products
Animal-Themed Streetwear Styles
Come Tees Works with Cactus Plant Flea Market on a New Capsule
Custom Therapeutic Pet Diets
Paul's Custom Pet Food Offers Therapeutic Diets for Pets
Animal-Perspective Video Cameras
A Team of Researchers Develop a Special Imaging System
Adoption Support Candy Campaigns
This Trolli Campaign Supports The Petfinder Foundation
Vegan Lifestyle Lines
Tabitha Brown Launches a New Vegan Line for Target and Ulta
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Dog Treat Vending Machines
Purina is Sharing Free Pet Treats for the Holidays
Revamped Pet Food Products
Harringtons Pet Food Has Been Updated to Suit Shopper Needs
Plant-Powered Wet Dog Foods
Omni's Wet Food for Dogs is Juicy, Fibrous and Meat-Like
Superfood Training Treats
Healthybud's Mini Training Treats are Made with Functional Mushrooms
Pet Nutrition Lineups
Wellness Pet Company Debuts Wellness® CORE+™ and its New Dental Products
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Plant-Powered Kibbles
Wild Earth's Fungi-Based Food Avoids Allergens & Animal-Based Ingredients
Limited-Ingredient Dog Stews
Natural Balance Pet Foods' Stews for Dogs Won an Innovation Award
Pet Product Takeback Services
PetSmart Unveils the New Sustainable Pet Product Takeback Programs
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Free Pet Parent Services
PETconnect by IAMS Puts Pet Owners and Pet Experts in Touch