These July 2015 pets trends range from vegan pet soaps to intuitive animal trackers that aid in reuniting lost cats and dogs with their owners. Thanks to modern technology, lost pets are becoming more scarce while misplaced ones are more likely to be reunited with their loved ones. In addition to digital devices that track the location and health of one's pet, the month's other pet innovations include wholesome food and grooming products that further enforce pets' status as members of the family.
As consumer grow more health-conscious, they are not only curating their own diet and those of their children but are also ensuring that man's best friend is fed in a wholesome and nutritious way. These July 2015 pets trends include microwavable dog meals, DIY dog treats and even pet-approved sunscreens that help furry family members beat the summer heat.
Top 30 Pet Trends in July
29
Expressive Pet Portraits
Human Animal by Vincent Legrange Captures a Range of Adorable Expressions
28
3D-Printed Dog Wheelchairs
Trevor Byers Designed a Helpful Accessory for Legless Canines
27
Canine Subscription Services
'Dog Swag' Delivers Monthly Treats and Accessories for Your Dog
26
Covert Adoption Campaigns
Priceless Pets Unravels Bias and Advocates for Abandoned Animal Adoption
25
Summery Pooch Portraits
This Summer Photo Collection Features Dogs Wearing Sunglasses
24
Digital Aquarium Toys
The Picturerium Lets Kids Create and Care for Imaginary Fish
23
User-Generated Couture Ads
The 'Choo Hounds' Accessory Ad Stars Jimmy Choo's Most Furry Followers
22
Pretty Pet Food Packaging
These Brightly Colored Dog Treat Packages Appeal to People & Their Pets
21
Treat-Dispensing Pet Cameras
This Smart Pet Camera Can Distribute Food When No One is Home
20
Firefighter Dog Collars
These Durable Dog Collars are Made from Upcycled Firefighter Equipment
19
Posh Pooch Snacks
'Hundog' is an Elegantly Packaged Premium Dog Treat
18
Watercolor Fish Food Labels
These Fish Food Packs use Minimalist Watercolor Branding
17
Personality-Alerting Dog Tags
The 'Street ID' Labels Help Owners Identify Their Dog's Disposition
16
Animal Adoption Finance Guides
This Infographic Covers the Cost of Pet Adoption for Cats and Dogs
15
DJ-Inspired Dog Dishes
This Turntable Dog Feeder was Created by 'Unleash Studio'
14
Vegan Pet Soaps
'Clean Canine' is a Cruelty-Free Organic Dog Shampoo
13
DIY Frozen Dog Treats
This Simple DIY Recipe is Perfect for Preventing Your Pup from Overheating
12
Sheep Screenshot Blogs
The Google Sheep View Tumblr Collects Images of Sheep in Google Street View
11
Patriotic Hamster Parties
This Fourth of July Barbecue is Complete with Mini Burgers & Fireworks
10
Pet-Approved Sunscreen Sprays
The Coola Pet Sunscreen Protects Canines from Harmful Rays
9
Intuitive Pet Trackers
Anicall's 'Shiraseru Am' Smart Pet Tag Tracks Behavior, Feelings and Health
8
Feline-Friendly Yoga Classes
'Yoga at Connie’s' Recently Held a Special Yoga Session with Cats
7
Feline Horoscope Apps
The New 'Zodiacat' App Provides Personal Kitty Zodiac Readings
6
Microwaveable Dog Foods
This Unusual Dog Food is Designed to Be Heated in the Microwave
5
Airplane Animal Adoption Services
Soi Dog is Encouraging International Rescue Dog Adoption
4
Pet-Friendly Banana Cakes
These Mini Banana 'Pupcakes' Make the Perfect Doggy Dessert
3
Dog Walker Apps
'Wag!' is a New App for Dog Owners That Will Find You a Dog Walker on Demand
2
Feel-Good Pet Ads
This Heartwarming Pet Food Ad Shows That Dogs Bring Out the Good in Us
1
Canine Car Harnesses
The Ruff Wear 'Load Up Harness' is a Seat Belt Made for Man's Best Friend
Related Ideas
Gamified Fitness Motivation
CalPets Turns Exercise Into Rewards and Interactive Pet Evolution
Expanded Pet Apparel Capsule
The Adidas Originals Pet Collection Brings Forth Brand Styling
Pet Day Essentials
Earth Rated Celebrates Pet Day with a Thoughtful Promotion
Science-Backed Pet Care Lines
Welltayl Debuts Clean Beauty Standards for Pet Grooming
AI-Powered Pet Longevity Platforms
Pluto Pets Has Introduced a Digital Platform
Pet Caretaking-Focused Plush Collections
Build-A-Bear Has Introduced Its Promise Pets Collection
Human-Centric Pet Retail Experiences
Petco Introduces the Cheeky 'My Human' Product Line
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Pet-Inspired Perfumes
Velvétail Perfumes Makes Fragrances Inspired by Dog and Cat Breeds
AI-Powered Smart Feeding Stations
AI-Tails is a Trusty Health-Focused Companion for Pets
AI-Powered Pet Cameras
The Petlibro Scout Smart Camera Knows the Difference Between Pets
GenAI Pet Translators
Traini's Cognitive Smart Collar Helps Pets & People Communicate
Retro Athletic Pet Accessories
The Adidas Originals Pet Accessories Collection is Extra-Cute
Next-Gen Cat Litter Boxes
Petalas P7 Plus Supports Smart Pet Care with AI Health Tracking
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Stress-Reducing Pet Products
PetSafe® Offers Stress-Free Solutions for Busy Pet Owners
Whimsical Printed Pet Collections
Lesure Launched its 'Bow Print Pet Collection'
AI-Powered Open-Top Litter Boxes
The PETKIT Purobot Crystal Duo Makes Preventative Care Accessible
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Dog-Friendly Valentine's Gifts
Years.com's Valentine’s Day Selection Box Creates Special Moments
Glam Pet Adoption Pop-Ups
Uber Showcats Puts a Spotlight on Rescued Cats Available for Adoption
AI-Powered Pet Products
PETKIT is Showcasing an Expanded Range of Connected Devices at CES 2026
Affordable Pet Products
Target Adds New Items to its Affordable Pet Brand for National Pet Month
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Pet-Finding Billboards
Hrvatski Telekom Created Scented Billboards That Attract Lost Dogs
Nutrient-Dense Own-Brand Pet Foods
Pets at Home Ruff's Recipes Dog Foods are Accessible
AI-Powered Dog Nutrition Assistants
PawCo AI Provides Personalized, Veterinary-Informed Guidance
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Customizable Pet-Inspired Luxury Accessories
Marc Jacobs Brings Back Its Bark Jacobs Series
Post-Bath Pet Filters
Mrs. Meyer's Clean Day's After Bath Zoomies Assigns Dogs a Score
Fresh Pet Foods
Blue Buffalo is Expanding into Fresh Pet Food with Love Made Fresh
Compact Pet Tracking Units
Fi Unveils the Fi Mini™ Location-Based Pet Tracker for Dogs and Cats
Immersive Cat Lover Pop-Ups
Whiskas' Purradise Celebrates the Bond Between Cats and Humans
Probiotic Pet Advent Calendars
The Pigs in Blankets Dog Advent Calendar Supports Gut Health
People-Pet Treat Packs
The Mars Tails & Treating Pack Spoils Humans, Dogs and Cats
Condiment-Like Meal Toppers
Montego Pet Nutrition’s Sauce for Dogs Makes Mealtime More Flavorful
Pet-Focused Supplement Lines
Royal Canin Debuts New Supplements and Probiotics for Cats and Dogs
Pet Body Cooling Mats
AVANTPET 2.0 is a Sustainable Pet Cooling Mat with Food-Grade Ingredients
Pet Health Managers
Vet Record Tracks Meds, Vaccines, Appointments And Pet Health Easily
Value-Forward Pet Insurance Partnerships
PetSmart Continues Its Partnership with Healthy Paws
Plant-Based Dog Diets
The University of Nottingham Finds Vegan Dog Foods Comparable to Meat Diets
Sustainable Dog Clothes Brands
Pet Passion offers Dog Wear Inspired by Babywear Design Techniques
New Year Pet Apparel
This Adidas Chinese-Style Track Jacket is for Pets Only
Research-Backed Cat Happiness Scales
WHISKAS® Releases Its Findings from Its Whimsical Campaign
Seasonal Pet Care Capsules
PetSafe® Unveils a Collection of Pet Essentials for the Summer
Natural Dental Treats
Wellness WHIMZEES Help to Support Clean Teeth, Healthy Gums & Fresh Breath
Cyber Pet Companions
OlloBot Introduces Low-Maintenance AI Pets for Emotional Support
Fresh Dog-Friendly Pizzas
Pizzana and JustFoodForDogs Launched the Pup Pizza
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Adoptable Cat App Takeovers
Fresh Step's Date Cats, Not Humans Makes Adorable Matches
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
AI-Powered Dog Collars
Fi Series 3 Plus Lets Owners Monitor Their Dog from Their Smartwatch
Pet-Friendly Supper Clubs
Wellness Pet and Hayley Erbert Created a Supper Club for Cats
Vegan Pet Foods
Marsapet Introduced Nutritionally Complete Vegan Dog Food
Pet Diagnostic Devices
Fompet Helps to Detect Aging-Related Issues in Pets
AI-Assisted Self-Cleaning Litter Boxes
homerunPET Spotlights Its CS106 Self-Cleaning Litter Box
Humorous Pet Health Campaigns
IAMS Promotes its PROACTIVE 5 Benefit System with Smooth Deliveries
Mobile Cat Therapy Initiatives
Purina Cat Chow Takes the Therapod Experience to College Campuses
Pet Cancer-Focused Initiatives
Petco Love and Blue Buffalo Renew Their Collaborative Efforts
Lightweight Pet Trackers
The Fi Mini Offers Location and Health Tracking and Weighs Just 0.56oz
Celebratory Dog Daycare Rebranding
Camp Bow Wow Commences a Brand Update and a Strategic Survey
Celeb-Founded Premium Dog Foods
Kevin Hart Launched Hartfelt to Nourish Pets Like Family
Pet Food Multicookers
Total Pet Kitchen Prepares Fresh Pet Meals with Human-Grade Ingredients
Solar Bird Bath Kits
Poposoap's Solar Bird Bath Kit is Animal-Friendly
Canine-Focused Wintertime Wellness Campaigns
PetSmart Marks National Walk Your Dog Month
High-Protein Pet Recipes
Ethos Pet Brands Unveils New Products and Expanisons at SUPERZOO
AI Puppy Potty Trackers
Puppy Potty Pal Helps Owners Predict And Manage Daily Potty Breaks
Festively Themed Pet Products
The Pooch & Mutt 2025 Christmas Range is Packed with Options
Personalized Pet Nutrition
Feed Right Helps Find Safe, Tailored Dog Food Options For Your Pup
Two-Way Pet Translators
PettiChat AI Device Translates Pet Sounds into Real-Time Communication
Collaborative Domestic Violence Campaigns
Purina and Sarah Hyland Debut 'Courageous Together'
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Pet Lunar Apparel
adidas introduces Chinese-style pet jackets for Lunar New Year
Fresh Food-Inspired Pet Kibbles
Spot & Tango UnKibble Combines the Best of Kibble and Fresh Food
Specialized Pet Nutrition Lines
The Honest Kitchen Introduces Two New Nutritious Products
Pet Food Scanners
Pawdi Provides Nutrition Scores And Ingredient Insights For Pet Foods
Cost-Conscious Pet Food Debuts
Kimberly-Clark de México Launches Two New Pet Food Brands
Pet Store Brand Debuts
Veterinarian-Formulated Fera Pets Arrives at Petco Stores
Functional Dog Cookies
PawCo's Magic Cookie Line Was Developed with AI Technology
Dog Digestive Health Platforms
The Protexin Online Hub Aims to Empower Pet Owners
Smart Pet Thermometers
The Dr.PetCare Smart Thermometer Unites Infrared Sensing with Ear Imaging
Premium D2C Pet Food
Kismet Premium Pet Food Brand Introduces a Nutritionist-Formulated Line
Pet Social Platforms
Bark Baee Builds A Dedicated Social Network For Pet Owners
Pet Community Hubs
PetDiary Lets Users Capture And Share Their Pet’s Journey In One Place
Pet Parent Valentine's Treats
Tropical Smoothie Cafe's Fur-Ever Duo Treats Dogs & Dog Lovers
Pet-Centric Travel Platforms
Dog Owners Can Book Stays and Plan Trips in One Place
AI-Powered Litter Box Cameras
SiiPet's LitterLens Decodes Pet Behavior into Health Insights
Rebranded Raw Pet Foods
The Nutriment Company Launches the DIBO Raw Dog Food After a Rebrand
Smart Canine Wellness Systems
Pawsitive Inc. Has Launched PawsitiveTouch
British Lifestyle Pet Products
The Laura Ashley x The aDoraBle Pooch Company Range is Stylish
Mindfulness Application Companions
Pawz Adds An Interactive Pet Companion To Guided Meditation
Premium Vehicle-Related Pet Accessories
Mopar Debuts the Cleverly Named Mopaw Product Line
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Insightful Pet Fountains
The Dockstream 2 Smart Fountain Shares Advanced Hydration Data
Canine-Friendly Sporting Events
Mars, Incorporated Will Delight Pets and Their Owners This Summer
Dog-Focused Food Trucks
Bab’in Spotlights the French Cuisine for Dogs at Central Park
Feline-Hosted Podcasts
Whiskas' Purrcast Supports & Entertains a New Generation of Pet Parents
Vet-Specific Pet Products
Zesty Paws® Professional™ is a New Veterinary Recommendation Line
Relationship-Strengthening Pet Product Lines
Dr. Elsey’s Highlights Benefits of Pet Ownership
Playful Productivity Tools
Mac Pet Turns Your Menu Bar Into A Focus Companion With Pomodoro
Dog Enrichment Kits
Nom Nom Curated a Limited-Edition Kit with Food, Treats & Toys
YouTuber-Made Cat Foods
Petra Luna's CatCrazy Freeze-Dried Food Builds on Her YouTube Career
Springtime Dog Treats
Pooch & Mutt's Spring Picnic Postbiotic Meaty Treats are Seasonal
Rehydrated Pet Foods
Vital Essentials Introduced 'Soft Nibs'
Fresh Pet Food Appliances
The Tuanty Pet Fresh Food Maker Prepares Meals in 20 Minutes
Complimentary Dog Hygiene Services
Scenthound Debuts a Scenthound Salutes Promotion for May
Pet Tracking Apps
Dog-e-dex Lets Users Collect, Catalog, And Track Dogs They Encounter
Dog Activity Monitors
Dogtopia Unveils a New DASH Activity Monitor to Track Pet Health Stats
Pet Services Platforms
Petset.Life Helps Users Launch and Share Petsitting Profiles Easily
Unlimited Pet Care Subscriptions
The PetScrub Unlimited Wash Pass Offers 24/7 Access
Centennial Dog Treats
Milk Bar Launched P'Nutty B-Day Party with Wellness Old Mother Hubbard
Pet-Pleasing Delivery Menus
Deliveroo and French Bandit Collaborated to Delight People & Pets
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Dog-Honoring Fundraising Campaigns
Universal Joint is Running Its Dogust Campaign in August
Outdoor-Specific Canine Foods
Field & Stream Pet Food Co. Introduces a Novel Dog Food Product Line
Dog Tax Credit Campaigns
Blue Buffalo Debuts a Dog Tax Credit Campaign
Travel-Friendly Dog Essentials
Earth Rated Spotlights its Refresh Mist and No-Rinse Shampoo
Dog Enrichment Camps
K9 Resorts Luxury Pet Hotel Launched an Eight-Week Summer Camp for Dogs
UAE Pet Care Companies
Milano Launches the Petshouse Pet Care Brand for UAE Customers
Charming Cheese Treats
The Honest Kitchen Launched Valentine’s Day Parmesan Packs
Resealable Dog Food Tubs
Love Made Fresh's Scoop & Serve Tub Supports Flexible Feeding
Enhanced Connectivity Pet Trackers
The Life360 Pet GPS Has Cellular, GPS, WiFi and Bluetooth
Pet-Focused Probiotic Ranges
epiq Animal Health is Introducing Zesty Paws' Product Line
Pet-Safe Pheromone Solutions
SIGNS Launches Four Pheromone Products for Cats, Dogs, and Bunnies
Odor-Neutralizing Pet-Focused Product Lines
Azuna Partners Witth the American Kennel Club
Pet-Focused Nutrition Lineups
Ancestral Natural Pet Food Unveils its New Health Products
At-Home Stool Analysis Kits
Innovative Pet Lab Offers Insights into Pets' Gastrointestinal Health
Pet Gear Recycling Schemes
Pet Supplies Plus & Wag N' Wash Achieve a Recycled Packaging Milestone
Smart Automatic Litter Boxes
The New Whisker Litter-Robot Lineup is the Most Advanced to Date
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Heart-Shaped Functional Treats
Pooch & Mutt Introduced Lovestruck Lamb for Valentine's Day
Cat-Like Attitude Certifications
Friskies' Certified Frisky is a Playful Nod to Cat-Like Behavior
Pet Safety Assistants
Can Dogs Eat THIS? Gives Instant AI Answers to Dog Food Safety
Reflective Memory Platforms
My Dog Is The Best Helps Users Reflect On Pet Memories And Growth
Pet Wellness Insights
Daily Pet Care Tips By PetCareDaily For Everyday Pet Wellness
Polish Pet Nutrition Brands
Naturalnie z Kotfina Introduces New Products to its Portfolio
Myth-Busting Pet Campaigns
Royal Canin Runs a Campaign for National Take Your Cat to the Vet Day
Biodegradable Pet Urns
Paw Pods Sells Ethical Pet Memorial Products Rooted in Sustainability