Inspired by the burst of speed, energy and joy that activates pets after a bath, Mrs. Meyer's Clean Day announced After Bath Zoomies, a new digital campaign launched in partnership with The Westminster Kennel Club. Reminiscent of the scores assigned to dogs during a show, the campaign includes a custom TikTok filter for generating a personalized "zoomies score" based on a dog's speed and movement—and official Westminster judges are weighing in on select #AfterBathZoomies submissions shared on social media.
Post-bath pet energy can be chaotic and fun to watch, and this campaign makes these funny and fun-to-watch moments even more shareable, all while bringing attention to solutions from the Mrs. Meyer's for Pets line and its vet-tested products like 3-in-1 Dog Shampoo and deodorizing spritzes for dogs and cats.
What Makes This Trend Stand Out
- Social Media Pet Gamification
- Growing use of scoring and challenge mechanics around pet behaviors creates new engagement loops that tie user-generated content to brand visibility.
- AI-powered Animal Scoring
- A rise in motion-analytics and computer-vision tools enables automated assessment of animal activity, offering quantifiable metrics for informal behaviors like zoomies.
- Branded Augmented-reality Filters
- Interactive filters that personalize media with brand-driven overlays transform ephemeral moments into sharable, trackable micro-campaigns.
Sectors Adopting This
- Pet Care Products
- Pet grooming and wellness brands are positioned to link product efficacy to entertaining user-generated content, shifting purchase narratives toward experiential proof points.
- Digital Advertising Agencies
- Creative and media firms face an opening to design measurement-first social activations that blend AR tooling with influencer-driven scoring mechanics.
- Veterinary Services
- Clinical and preventive-care providers could leverage behavioral analytics from consumer platforms to inform wellness recommendations and remote monitoring insights.
