Heineken has proven itself to be an inventive and adroit company, constantly growing and improving with each of their imported brew branding innovations.
Just recently, the Dutch company crowd-sourced content from its fans all over the world in the 'Your Future Bottle Challenge.' The winner of the challenge, Fernando Degrossi, will have his winning design featured in the 2014 limited edition packaging that provides a fresh spin on the classic logo.
The brand has also collaborated with other companies to give their clientele the most in convenience and aesthetics. For instance, they teamed up with Krups coffee making dispensers to fashion a countertop draft dispensers.
Whether it's staying in dialogue with their consumer base or associating with other brands, Heineken is constantly renewing its look and feel with innovative branding projects.
14 Heineken Branding Innovations
From Bluetooth Beer Boxes to Glow-In-The-Dark Lager Labels:
Vasiliki Marapas — Nov 15, 2013 — Marketing
14
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
13
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
12
Boxy Branded Beers
The Heineken Cube Concept is Intoxicatingly Intriguing
11
Interactive Inflatable Branding
Heineken's 'Like for Balloon' Friend Finding Tactic Lifts Of
10
Glow-in-the-Dark Lager Labels
The Interactive Heineken Beer Bottle Illuminates When People Cheers
9
Crowdsourcing Design Duos
Heineken Limited Edition Design Challenge Chooses Paired Concepts
8
Convenient Countertop Beer Dispensers
The Heineken Sub Allows People to Enjoy Draft Beers at Home
7
Personalized QR Code Stickers
The Heineken 'U-Code' Sends Customized Messages
6
Beer-Branded Discos
The Heineken Pop-Up Nightclub Makes Waves at the Salone Del Mobile
5
Tiny Take-Anywhere Kegs
‘Tapje' Keg Allows Consumers to Drink Draft Beer at Home
4
Record Label Beer Bottles
The Ed Banger Records x Heineken 140th Anniversary Bottles are Brazen
3
Illuminated Beer Bottles
The Heineken Ignite Bottle Turns Backyard Barbecues into Raves
2
Remixed Brewery Branding (UPDATE)
Heineken Beer Celebrates Its Newest Bottle Design for 2014
1
City Life Liquor Cans
The Heineken Limited Edition Beer Bottles Show Off Landscape and Spark
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High Stakes Beer Ads
Coors Light and Miller Lite Announce First-Ever High Stakes Ad for the Game
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Comforting Ketchup Bottles
Heinz Created a Take-Anywhere Emotional Support Ketchup Bottle
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Gold Trophy-Themed Soda Cans
Coca-Cola Europe Launches a New Can Design Honoring the World Cup
Conversational Beer Bottles
Stella Artois' We're Not Really Strangers Promotion Fosters Connection
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Aluminum-Packaged Water Cans
Thinkerbell and the Laneway Festival's Founder Launch a Water Product
Anti-Burnout Beer Campaigns
Heineken Canada Encourages End of 'Hustle Culture'
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Asian Restaurant Brand Pilsners
P.F. Chang's Has Luanched Its First Beer, the Ha-chi 5251 Pilsner
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Futuristic Whisky Bottles
Johnnie Walker's NFC-Enabled Bottles Visualize the Year 2220
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Recyclable Label-Free Soda Packaging
Coca-Cola is Trialling New Sprite Bottles in the UK
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Canned Enhanced Water Drinks
ShineWater Transitions from Plastic Bottles to Aluminum Cans
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Labelless Water Bottles
Montbest Unveils Labelless Water Bottles for South Korean Consumers
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Beer Brand-Inspired Tonal Sneakers
Nike Launches a New Dunk Low in a Heineken Colorway
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Branded Beer-Opening Nutcrackers
Miller Lite Creates Nutcracker That Cracks Open Your Beer
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Liqueur Packaging
Baileys Original Irish Cream is Debuting in Aluminum Bottles
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Climate-Friendly Powdered Beers
Dryest Beer Minimizes the Costs & Impact of Shipping Beer Globally
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Sunset Beer Campaigns
Corona's Sunset O’Clock Campaign Creatively Uses Time Stamps as Rewards
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Flavorful Alcohol-Free Beers
Kingfisher Zero Responds to Consumer Demands
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Flagship Light Lagers
This All-American Lager Appeals to Beer Lovers Of All Stripes
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
Two-Tabbed Beer Cans
Nendo Unveils Its New Beer Can Design with Two Opening Tabs
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Sporty Laundromat Takeovers
Heineken's LaundroMatch Turns 24-Hour Laundromats into Sports Bars
K-Pop Star-Backed Lagers
Tiger Beer and G-DRAGON Launch Tiger Soju Infused Lager
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Apple-Infused Light Pilsners
This Limited-Edition Beer is Ideal For Easygoing Summertime Sipping
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Limited Minimal Branded Beers
Nothing Beer is the Latest Announcement by the Tech Brand
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Lightly Refreshing American Lagers
This Tasty Lager Pays Tribute to Indiana's Brewing Traditions
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Esports Beer Sponsorships
Heineken 0.0 Becomes the Official Beer Partner of VCT Americas
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Cactus-Infused Craft Lagers
The 'Prickly Pear' Beer Offers a Unique Interpretation Of Summer Lager
Tropically Enhanced Ciders
Strongbow Tropical Cider Features Pineapple and Mango Flavors
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Diversified Lager Variety Packs
This Variety Pack Comprises a Delicious Assortment Of Fine Lagers
Sicilian Sea Salt Beers
Birra Moretti Launches the 'Sale di Mare' Lager Across the UK
Electric SUV-Inspired Beers
Tesla Unveil Its Latest GigaBier Inspired by Its Cybertruck
Reimagined Easy-Drinking Lagers
The 'Kozel White' Beer Offers Low-Alcohol Drinking Enjoyment
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Varsity Sports-Branded Beers
This Craft Lager Celebrates Indiana University Athletics
Deftly Balanced Oktoberfest Lagers
This Lager Taps Into Traditional & Modern Brewing Techniques
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Extra-Crisp Apple Ciders
Strongbow Ultra Apple Cider is Arriving in the UK in Slim Cans
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Premium Light Lagers
Heineken Silver is a New Option That's Lower in Carbs and Calories
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Refreshing Lemon Flavor Beers
Leinenkugel's Honey Lemon Light Arrives Just in Time for Summer
Brewery-Fresh Premium Lagers
This Unpasteurized Canned Lager Delivers a Clean and Crisp Flavor
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer