It's one thing to have an imaginative ad -- that shows off the creativity of the advertisers who came up with it -- but it's quite another thing to have an ad that encourages imagination.
Toyota, for example, had the brilliant idea of turning to children for its latest campaign. The 'Dream Car of the Day' campaign had over 600,000 children in 75 countries submit drawings of their dream car. Each one was brought to life using a variety of different methods, including CGI, 3D-printing and stop-motion animation.
Books, like children, are another excellent source to tap for imagination. The Book Culture advertisements feature the tagline "imagination got there first," suggesting that all of our biggest achievements were previously imagined within literature.
21 Examples of Imaginative Ads
From Animated Car Campaigns to Foretold Future Book Ads:
Vasiliki Marapas — Dec 10, 2014 — Marketing
21
Fairy Tale Anime Fashion
The Latest Alice + Olivia Campaign Stars an Enchanting Lisa Cant
20
Surrealist Couture Campaigns
The Luisa Via Roma Home Campaign is Barbie-Inspired
19
Vibrantly Graphic Fashion Ads
The Sonia Rykiel Spring-Summer 2014 Campaign Stars Karen Elson
18
Budget-Concious Movie Ads
The Lemonade Film Production Campaign is Epic on a Small Scale
17
Superhero LEGO Mashups
The 'LEGO: Fiction Meets Fiction' Billboards Emphasize Guardian Characters
16
Hybrid Animal Ads
This 'Cat-erpillar' Campaign from Scrabble Blends a Cat and Caterpillar Together
15
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
14
Softened Shipping Ads
The inXpress 2014 Campaign Turns Big Objects into Plushies and Sponges
13
Sweater Wig Ads
The El Ropero Campaign Urges Donations for Kids with Cancer
12
Animated Car Campaigns
Toyota Animates Dream Cars Drawn by Children on Vine
11
Whimsical Daydreamer Lookbooks
The DAGDA Autumn/Winter 2014/2015 Collection is Imaginative
10
Wishful Superpower Illustrations
'Orange France' Illustrates the Superpowers its Customers Want
9
Teddy Bear Perfumes
The Moschino Toy Fragrance is Designed by Jeremy Scott
8
Caged Human Ads
The Go Outside Outdoor Magazine Campaign Urges People to Escape Confinement
7
Surreal Car Ads
These Renault Car Ads Show the Whimsical Places You'll Go
6
Artistic Mother-Daughter Ads
Hopi Hari's Ads Make Use of Angela Hendricks' Mother-Daughter Art
5
Foretold Future Book Ads
These Book Culture Ads Show Fiction Getting to an Idea Before Reality
4
Imagination-Inducing Book Ads
These Ads for Penguin Books Force Vivid Imagery into Your Thoughts
3
Artistic Camper Ads
This Kleenex Commercial Uses the Tissue To Create Dusty Rear Window Art
2
Imaginative Braille Ads
This Comeco de Vida Campaign Brings Life to Classic Literary Characters
1
Imagination-Invigorating Cleansers
IdeasLab Invents Creative Soap for Enhancing Brain Power
Related Ideas
Plane-Inspired Vehicle Designs
This Mercedes-Benz Concept Vehicle by Al Yasid Balances Aesthetics
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
AI Product Image Generators
Google Product Studio Uses Generative AI to Create Product Images
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
AI-Generated Retrofuturistic Objects
Vadim Sadovski Uses Midjourney AI for This Series
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
AI-Generated Ad Platforms
Picsart Develops the New Adpilot Platform to Generate Ads On Demand
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Technical Education Car Toys
The Conceptual 'GoCar' Helps Kids Learn to Code Autonomous Vehicles
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
AI-Generated Fatherhood Campaigns
The Glenlivet's Father's Day Campaign Features an AI Script
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Electronic 3D Book Concepts
The bbook Concept is Designed for the Visually Impaired
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Creative Text-to-Infographic Tools
Infography Converts Blog Posts to Artistic Infographics
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Bookish Advent Calendars
This Advent Calendar for Book Lovers is Filled with 25 Gifts
Kids' Money Management Books
'The Adventures of Ca$hman & Supersaver' Promotes Financial Awareness
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Racer-Inspired City Car Concepts
The Nissan Concept 20-23 is Imagined as the Perfect City Car
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Retro Space-Themed Puzzled Posters
LEGO Builder John Carter Creates a Blocked Version of Space
AI Image Generation Games
Google Arts & Culture's Say What You See Helps with AI Image Prompts
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Historical Humankind Coffee Books
Hungry Minds Presents The Book to Nurture Childlike Curiousity
Inspiring Imaginative Television Series
LEGO Launches the LEGO DREAMZzz Segment for Kids
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Artistic Auto Showcases
The 20th BMW Art Car Was Unveiled at the Guggenheim Museum
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Creativity-Promoting AI Tools
Desenio Has Introduced the Empowerning 'Imaginator Ai Creator'
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
AI Storytelling Platforms
Story.com Combines AI with Creativity for Limitless Possibilities
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Automotive Brand Vinyls
The Iconic Playlist Celebrates Mercedes-Benz's Place in Pop Culture
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Doll-Inspired Bedrooms
Inspired by the Barbie Movie, Emma Created a Bedroom for Ken
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
AI Travel Campaigns
Trivago is Using AI to Replace Spokespeople & Simplify Productions
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Hospital Entertainment Campaigns
Honda is Bringing Tiny Drivable Cars to Kids Staying in Hospitals
AI-Powered Design Apps
Adobe Launches an AI-Powered Mobile App Called Adobe Express
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
AI Art Generators
Google's Imagen 2 Boasts Professional Creativity
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Colorful Vivid Small Automobiles
Fiat Presents a New Colorful Update Transforming its Grey Cars
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Ad-Enhancing Feedback Tools
Google Ads Launches the 'Creative Guidance' Campaign Tool for YouTube
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
AI-Generated Bookstores
BookBud.ai Launched a First-of-Its-Kind Bookstore and Library Hybrid
Generative Art-Wrapped Cars
Kaoru Tanaka Wraps the INFINITI QX80 in Digital Artwork
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Mini Musical Productivity Ads
Slack's The Big Meeting Takes on a Musical Number
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Embedded Creative AI Tools
Adobe and Activision Blizzard Unite to Create AI-Powered Creative Tools
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
AI-Powered Bedtime Storytelling
Augie Storytelling Uses Auto-Generated Video Clips
Sculpted Digital Conceptual Vehicles
Nissan Presents a Look at the Hyper Adventure Digital Concept
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Inclusive Book Campaigns
Indigo is Celebrating Freedom to Read Week by Spotlighting Book
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
AI-Generated Social Ad Copy
the M1-Project Helps Business Owners Convert Using Social Media
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic