These innovative home decor campaigns range from low-budget hardware ads to interior decor commercials that feature Gen Z web influencers. Standouts include teen-focused advertising campaigns by Pottery Barn's PBTeen brand. While a vlog channel gives young consumers design inspiration, a recent commercial featuring YouTube influencer MayBaby reveals her signature collaboration with the home retailer.
In addition to these examples, other innovative home decor campaigns include artisanal offerings by Restoration Hardware and West Elm who both explore the creative process of designers they are collaborating with.
Additionally athletic and tech-savvy hardware ads illustrate the brand partnerships and digital innovations that some of the home industry's most respected brands are investing in. A standout is a recent ad by Lowe's that highlights q unique project by its marketing and design team -- a customer service robot that essentially eliminates the need for human co-workers.
15 Inventive Home Decor Campaigns
From Low-Budget Hardware Ads to Teen-Focused Decor Commercials:
Jana Pijak — Feb 11, 2016 — Marketing
15
Arful Decor Collaborations
West Elm's Roar + Rabbit Collaboration is Profiled in a Captivating Ad
14
Pattern-Enriched Furniture Ads
Target's 'All Squared Away' Commercial Highlights Plaid Home Decor
13
Youth-Focused Furniture Ads
This RH Teen Commercial Promotes the Brand's Newest Product Range
12
Tween-Targeting Vlogs
'Revved Up Rooms' Features YouTuber Meg DeAngelis Giving Room Decor Tips
11
Illusory Furniture Commercials
OK Go's Red Star Macalline Ad Captivates with Visual Trickery
10
Self-Expressive Decor Ads
Wayfair's 'You Make the Rules' Ad Celebrates Creativity
9
Sentimental Furniture Campaigns
This Pottery Barn Furniture Ad Promotes Quality Family Time
8
Artisanal Furniture Films
Restoration Hardware's 'Form Follows Beauty' Ad Celebrates Artistry
7
Hardware Store Robots
Lowe's Innovation Labs Changes the Face of Retail with Autonomous OSHbots
6
Teen-Centric Decor Ads
This PBTeen Commercial Features YouTube Influencer MayBaby
5
Artisanal Decor Ads
'In The Studio With Margo Selby' Highlights West Elm's New Collaboration
4
Low-Budget Hardware Ads
This Parody Christmas Ad from Robert Dyas Became a Viral Sensation
3
Personalized Registry Ads
West Elm's 'We Love Who You Love' Ad Promotes its Wedding Registry
2
DIY-Promoting Football Ads
This NFL Ad Campaign Urges People to Finish Home Improvement Projects
1
Charitable Celeb Bed Auctions
Alan Thicke is Auctioning Off His Bed for Habitat for Humanity
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Workwear Brand Homeware Series
The New Carhartt WIP Homeware Capsule Breaches new Realms
Industrial Design Smart Speakers
The Conceptual HomePod Nano by Justin Latham is Braun-Like
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Innovation-Focused Furniture Design Collectives
Haworth Launches DesignLab to Push Innovation
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Friend-Founded Home Decor Lines
Nook Theory is an Affordable and Quality Home Decor Brand
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Luxuriously Artistic Homes
Child Studio Taps Mid-Sentury Modern Sensibilities & Art Deco Motifs
Mid-Century Modern Furnishings
Todd Hewitt Adds Four Designs to the Last Ditch Series
Retro Vibrant Furniture Series
IKEA Unveils the Nytillverkad Collection Nodding to its Past
Immersive Spatial DIY Apps
Lowe's Companies, Inc. Debuts Lowe's Style Studio for Apple Vision Pro
Colorfully Saturated Home Collections
IKEA and Raw Color Co-Create the TESAMMANS Collection
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Kitchen-Inspired Store Interiors
Crosby Studios Designs This Unconventional Jewelry Store Interior
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Opulent Material-Focused Furniture
Hermès Showcases its New Home Essentials Collection
Togetherness-Inspired Furniture Capsules
JUNTOS ' Inaugural Furniture Line is Called Coming Home
Cutting-Edge Bathroom Designs
Kohler Debuts a Range of New Products at CES 2024 in Las Vegas
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Denim-Adorned Furniture Lines
Harry Nuriev Exhibits Denim Furniture, Inspired by the American Drea
Interior Design Concept Guides
IKEA Unveils its Inaugural Style Guide on Home Design
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Incredibly Vibrant Homeware Collections
IKEA's Nytillverkad Captures One's Eye Immediately
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Virtual Room Stylers
Decorify by Wayfair is Powered by Generative AI
Spring-Ready Pastel Outdoor Collections
Clare and Industry West Join Forces on a Collection
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Playfully Renovated Homes
This Home Has a Slide, Swings and Rock-Climbing Wall
Tailor-Made Furniture Ranges
Last Ditch Design's Capsule Balances Aesthetics and Functionality
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Transforming Imaginative Furniture Designs
The Kiddie Couch Encourages a Sense of Play
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Dollhouse-Inspired Furniture
The Barbie x Joybird Collab Embraces the Barbiecore Aesthetic
Whimsical Family Home Renovations
2LG Studio Utilizes a Pastel Color Palette for This London Home
Retro Ready-to-Assemble Furniture
Ree Drummond's New Line Boasts her Signature Vintage Style
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
High-Fashion Houseware Collections
The Bottega Veneta Homeware Collection Has 80 Pieces
Retro-Themed Metallic Homeware
The Collaborative Rabanne H&M Home Collection Nods to the 70s
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Anniversary-Honoring Archival Homeware
Habitat Introduces its 60th Anniversary Collection
Caged Luxury Homeware Collections
Hermès’ New Homeware Capsule Debuted at Milan Design Week
Vibrant Organizational Tools
Great Jones and Character Launch a Colorful Pegboard Set
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Space-Themed Home Decor Collection
IKEA Introduces its new Cosmic AFTONSPARV Collection
60s Vintage-Tinged Decor Collections
IKEA Continues to Grow the Nytillverkad Collection
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Automotive Brand Decor Collections
The Bugatti Home Collection Was Unveiled for Milan Design Week
Renter-Friendly Wallpaper Collections
Otto Studio & Tierney Milne Created Peel-and-Stick Decor
Housewares Retailer Design Apps
The Wayfair Decorify App Digitally Transforms Spaces for Shopping
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Peaceful Holiday Ads
IKEA's Take A Holiday From The Holidays Reminds People to Find Calm
Bright Whimsical Home Accessories
Blue Balcony Design Studio Delivers a Range of Vibrant Decor
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Accessible Home Decor
FOX HOME Makes Its Official Debut in Canada with Toronto Flagship Store
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Inaugural Luxury Furniture Brands
Karl Lagerfeld‘s Namesake Brand Announces a New Furniture Line
AI Room Designers
IKEA Canada Launches a New AI Room Design Feature for Enhanced Customization
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Asia-Honoring Artisanal Handmade Designs
IKEA Presents its MÄVINN Collection Celebrates Asia
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Pop Art-Inspired Bright Furniture
Henri Judin's New Furniture Series Unveiled at SaloneSatellite
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Hand-Painted Print Collections
Desenio and Lone Fox Home Collaborate on a New Home Decor Range
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Charming Time Period-Inspired Furniture
West Haddon Hall Designs the Collection I of Furniture
Thoughtful Outdoor Brand Campaigns
Craghoppers Launches the Cool, Still Campaign for AW 2023
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
DIY Kid-Focused Metaverses
Home Depot Launches its Kids Workshops Metaverse on Roblox
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
DIY Project Metaverses
The Home Depot's Campaign on Roblox Inspires Kids to Build
Japanese Zen Garden-Inspired Stores
Barde vanVoltt Designs the Interiors of the Calico Club Store
Premium Lifestyle Capsules
Banana Republic Debuts an Expanded Homeware Collection Called 'BR Home'
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bespoke Interior Design Services
IKEA is Offering Online Design Assistance For Homes & Businesses
Demolition-Free Home Renovation Decor
The Crate & Barrel Home Renovation Collection is Easy to Use
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Sustainability-Focused Home Decor
Williams-Sonoma GreenRow Has Items for the Whole Home
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Statement-Making Home Lines
Mini Rodini's HOME Collection Boasts Bedding, Curtains, & Loungewear
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Multiracial Heritage Home Goods
Portmanteau Home: Celebrating Multiracial Heritage in Home Goods
Ceramic Home Collections
Mackenzie-Childs Collaborates with Pencil & Paper Co. on a New Line
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Collaborative Home Decor Capsule
Lulu and George Launch the Sarah Sherman Samuel Capsule
Multi-Material Home Collections
Banana Republic Launches BRHome for Home Decor Enthusiasts
Home Decor Mobile Apps
Pottery Barn Officially Launches its Mobile App and New Design
Collaboration Kids Home Decor
The National Geographic for West Elm Kids Collection is Wondrous
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Expanding Nostalgic Furniture Collections
IKEA's Nytillverkad Collection Launched New Pieces
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
AI-Digital Wall Art Features
Amazon Announced the Fire TV Ambient Experience Feature
Sophisticated Premium Bedding
Pom Pom at Home Expands Bedding Collection to Meet Growing Demand
Curated Vintage Decor Retailers
Vintage Beyond is Toronto's Newest Preloved Design Destination
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Designer Holiday Homeware
Anthropologie Unveils the New Collection with Catherine Martin
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids