The rise in Hispanic-targeted entertainment could come as a surprise to some, but the truth is that a growing percentile of United States residents identify with the ethnicity, which is something that marketers are cluing in to. Here, a variety of different verticals are identified as areas that are pinpointing the cultural group as the main audience.
The U.S.A. aside, Hispanic-targeted entertainment is seeing a rise in many other regions around the world by domestic and international firms that are catering messages to audiences in an ethnic way to not simply garner attention, but also a following that recognizes the attention and respect being paid to them. Whether it's a webisode that's Hispanic-centric or a customized vehicle, advertisers and brands are making distinct choices to better appeal to a diversified audience.
10 Examples of Hispanic-Targeted Entertainment
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State-Focused TV Maps
This TV Show Map Highlights the Most Popular Show Set in Each State
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Converted Library Abodes
The Elena Garro Cultural Center Boasts An Inventive Remodel Concept
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Xbox-Branded Beetles
Microsoft and Volkswagen Team up to Celebrate 10 Years of Xbox in Mexico
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Music-Producing Jackets
The MIDI Controller Jacket Helps Make Fashion Fun
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Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
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Consumer-Led Concert Pricing
Caravana de Emerxencia Lets Attendees Decide on the Ticket Price
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Illegal Immigration Simulations
An Attraction at Parque Ecoalberto Lets You Try a Border Crossing
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Targeted Webisode Ads
The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
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Problem-Oriented Un-Conferences
Opportunity Collaboration Attempts to Reinvent the Code
Related Ideas
K-Pop Film Fashion Dolls
Netflix and Mattel are Dropping a Three-Pack of HUNTR/X Dolls
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Human-Centric Display innovations
Hisense is "Innovating A Brighter Life" at CES 2026
Customizable Away-From-Home Beverage Platforms
Pepsi Debuts the House of Treats Activation
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Cross-Network Playoff Promotions
NHL and Multiple Broadcasters Launch a Playoff Marketing Campaign
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Fiesta-Focused Food Campaigns
Ortega® Extends Cinco de Mayo Celebrations with Seis de Mayo
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Cinematic Auto Marketing Campaigns
Mazda Debuts the '5 Sides of the All-New CX-5' Film
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
In-Store Audience Analytics Platforms
Walmart Connect Mexico Deploys Advertima For Real-Time Store
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Entertainment Insight Platforms
Celebs Bucks Delivers Celebrity News And Net Worth Insights
Dementia-Friendly Streaming Platforms
Menta's Calm, Predictable Content Reduces Cognitive Overload
Diverse Beauty Campaigns
Rare Beauty's Every Story Belongs Features 48 People from Latin America
High-Profile Home Improvement Campaigns
The Home Depot Joins Forces with David Beckham
Playful Tomato Athletes
The Heinz National Games Campaign Turns Tomato Stems into Sports Figures
Gen Z-Targeted Cheese Products
These New Sargento Products Respond to Consumer Cravings
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Marketplace-Based Auto Retail
Hertz Expands Certified Car Sales Through eBay’s Digital Platform
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Soccer-Inspired Fan-Driven Tequila Campaigns
Centenario Tequila Launches Memos for Mexico
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Spanish Crash Courses
Duolingo's Bad Bunny 101 Helps Fans Brush Up on Spanish Before the Big Game
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Latino-Inspired Wines
Convinda's Bold, Flavor-Forward Wines Were Made with the Hispanic Community
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Connected TV Ad Features
Walmart Connect Launches Its CTV Activation
Story-Driven Adventure Tourism
Disney Expands Immersive Guided Travel Across Europe and Asia
Livestreamed Travel Campaigns
IShowSpeed and Expedia are Engaging and Inspiring Gen Z Travelers
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Social Media Entertainment Apps
The Instagram Reels Fire TV App Turns Content into Entertainment
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
AI-Based Tequila Spots
Pantalones Organic Tequila x ElevenLabs AI Partner for a World Cup Greeting
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
New Year-Focused Car Campaigns
Kia Boasts the Redesigned 2027 Telluride SUV in a Festive Campaign
Diversity-Focused Furniture Campaigns
IKEA Canada Initiates a Marketing Effort Titled Making Space
Energetic Hot Sauce Campaigns
Cholula Debuts the Energetic Cho-lu-la! Summer Campaign
Social-First Retail Commerce
Shoezone expands TikTok Shop through creator-led shopping
Hispanic Heritage-Inspired Streetwear Lines
POND'S® & JZD Drop Limited-Edition Streetwear Capsule
AI-Powered Hip-Hop Culture Websites
MTB Entertainment Recently Launched Hip Hop Corners
Ingredient-Driven Chip Branding
The Refreshed Tostitos Branding Focuses on Nutritional Benefits
Culture Play Card Games
MONOPOLY Deal: KPop Demon Hunters Links Games and Fandom Through Netflix
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Substantial Beauty Retailer Expansions
Ulta Beauty is Opening New Stores in Mexico with Axo's Help
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Community Sports Pitches
EA SPORTS FC and LALIGA Opened Its Grassroots Soccer Pitch in the Bronx
Agentic Video Platforms
D-ID Agentic Videos Enable Real-Time Interaction Within Content
Gamer-Themed Soda Branding
Fanta and Xbox Partnered for Limited-Edition Pack Designs
Youth-Focused Educational Adventure Series
Lala’s Place TV is Expanding Its YouTube Offerings
Video Podcast Expansion
Netflix and iHeartMedia Bring Video Podcasts to the Streaming Platform
Media-Backed Creator Platforms
BET Launches a Creator Studio with ‘The Jason Lee Show’
Mainstream THC Beverages
Target Expands Hemp-Derived THC Drinks Beyond Specialty Retail
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Collective Viewing-Celebrating Ads
Hisense Debuts 'Innovating a Brighter Life' for FIFA 2026
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
Comedian-Fronted Tequila Campaigns
Espolòn Tequila Taps Ken Jeong for Nine Days of Short Kings
Spicy Spread Campaigns
Philadelphia Mexican Style Launched with Creator-Led Marketing
Hispanic-Focused Auto Campaigns
Genesis Motor America Debuts 'El Lujo Está En Ti'
Inclusive Football Content Partnerships
NFL and The GIST are Engaging Millennial & Gen Z Women
In-Store Audio Channels
Custom Channels Unveils Unified In-Store Engagement Platform
Content Creator Partnership Programs
The Target Creator Programs Build on the #TargetRun Legacy
Region-Specific Pizza Campaigns
Emmy Squared Pizza Launches Regionally Inspired Pizzas in the US
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
High-Quality Tequila Platforms
Hornitos® Tequila Debuts the Tequila De Todos Platform
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Tequila-Supported Music Venue Agreements
Ghost Tequila Partners with Live Music Venues in Boston
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Limited Gaming Merchandise
The XBOX Game Studios Shop Launches Merchandise Tied to Xbox Franchises
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
AI-Powered Ad Platforms
FOX AdStudio Uses AI to Unify Audience Data and Campaign Performance
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Teen Equity Initiatives
Evereden's Generation E Granted Equity to Three Gen Alpha Creators
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Healthy Eating Avocado Campaigns
This Avocados from Mexico Partnership is Nutrition-Focused
Hidden Movie Discoveries
Underrated Flixhub Helps Users Discover Hidden Movie Gems And Classics
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Movie-Forward TV Partnerships
Hisense Partners for the Release of the Devil Wears Prada 2
Creator-Led Beauty Commerce
Amazon India Combines Creator Content and Beauty Shopping
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Award-Winning Hispanic Dairy Products
Marquez Brothers International Receives Multiple Awards
Creator-Led Live Commerce
AliExpress Uses Livestreams to Showcase Verified Brands
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Premium Colombian Denim Expansions
Lola Jeans Has Expanded into the U.S. Market
Inclusive Autism-Focused Entertainment Programs
PortAventura World Advances Accessibility
Latine-Targeted Streaming Services
Remezcla Más Was Made for Hispanic Gen Z & Millennials
Immersive K-Culture Expos
K-EXPO USA Combines K-Pop, Food and Lifestyle Experiences
Hispanic Heritage-Celebrating Collaborations
AlEn USA & Kroger Partner for Hispanic Heritage Month
City-Focused Influencer Platforms
Storytime Launches Storytime Marketplace in Cities
Audio Journalism Platforms
Spotify Converts Long-Form Magazine Articles Into Audio Experiences
Ramadan-Focused Tech Campaigns
Hisense Delivers 'Innovation That Brings Us Together This Ramadan'
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Yucatán Sourced Seasonal Boxes
Flamingo Estate Unveiled a Mexico Edition Subscription Box
Interactive Streaming Ads
Spotify Turns Listening into Engagement with Carousel Ads
Protein-Packed Burrito Bowls
Cantina Latina Makes Convenient, Latin-Inspired Prepared Meals
Publisher-to-Platform Content Ecosystems
HarperCollins and Toonstar Turn Books into Animations
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Social Media-Inspired Streaming Apps
The Netflix App Feed Will Introduce a TikTok-Like Style
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Expanded Franchise Storytelling
Halo expands its original campaign with a new prequel mission arc
Personalized Console Ecosystems
Xbox adds new interface updates and Gamerscore badges
Musician-Supported Skincare Brands
Setú® Skincare for Men Partners with Gigi Méndez
Collaborative QSR Soccer Streetwear
Jack in the Box x The Hundreds Merch Celebrates the World Cup
North American Tequila Expansions
Wildfire Advisory Helps Neurita Tequila with Its Us Expansion
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events
Brazilian Culture Footwear Campaigns
Havaianas 'The Brazilian Flair' Stars Vinicius Junior
Bespoke DOOH Storytelling Channels
Hello! And Limited Space Have Launched Orbit Channel
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Superstitious Soccer Campaigns
Sedano's Supermarkets Launched Where Superstitions Are Born
Telenovela Fashion Campaigns
Willy Chavarria x Zara VATÍSIMO Uses Cinematic Storytelling
Streaming-Inspired Toy Lines
Moose Toys Expands Netflix Stories Into Toy Collections
Cross-Border Marketplace Expansion
Walmart Opens U.S. Marketplace Inventory to Mexico
Agave Spirits-Branded Documentary Divisions
PKGD Group Unveils the PKGD Films & Tv Division
Multilingual Video Translators
Universal Video Translator Converts For Global Audiences At Scale
Stadium Fan Festivals
FIFA Turns the LA Coliseum into a Multi-Day Fan Experience Hub
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns