The rise in Hispanic-targeted entertainment could come as a surprise to some, but the truth is that a growing percentile of United States residents identify with the ethnicity, which is something that marketers are cluing in to. Here, a variety of different verticals are identified as areas that are pinpointing the cultural group as the main audience.
The U.S.A. aside, Hispanic-targeted entertainment is seeing a rise in many other regions around the world by domestic and international firms that are catering messages to audiences in an ethnic way to not simply garner attention, but also a following that recognizes the attention and respect being paid to them. Whether it's a webisode that's Hispanic-centric or a customized vehicle, advertisers and brands are making distinct choices to better appeal to a diversified audience.
10 Examples of Hispanic-Targeted Entertainment
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State-Focused TV Maps
This TV Show Map Highlights the Most Popular Show Set in Each State
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Converted Library Abodes
The Elena Garro Cultural Center Boasts An Inventive Remodel Concept
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Xbox-Branded Beetles
Microsoft and Volkswagen Team up to Celebrate 10 Years of Xbox in Mexico
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Music-Producing Jackets
The MIDI Controller Jacket Helps Make Fashion Fun
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Social Media-Obsessed Hotels
Sol Wave House in Spain is the First Twitter Hotel
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Consumer-Led Concert Pricing
Caravana de Emerxencia Lets Attendees Decide on the Ticket Price
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Illegal Immigration Simulations
An Attraction at Parque Ecoalberto Lets You Try a Border Crossing
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Targeted Webisode Ads
The Kmart Spanish Web Series Appeals to a Hispanic Consumer Base
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Problem-Oriented Un-Conferences
Opportunity Collaboration Attempts to Reinvent the Code
Related Ideas
Personalized Streaming Merch Features
The Spotify Merch Hub Offers Gear According to Interests
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Mexico-Honoring Colorful Footwear
size? Joins adidas Originals on a Cinco de Mayo Series
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Latin American-Inspired QSR Merch
Latest Starbucks Merch Celebrates Latin American Culture
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Artist Edition Tequila Boxes
Tequila Don Julio is Declaring A Summer of Mexicana with Music & More
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
AI-Powered Cultural Trend Tools
Huge's Culture Decoder Uses AI to Understand Cultural Trends
Tiny Tasting Menus
Disney+ and Uber Eats Created Small Bites for the New Ant Man Movie
Retail Furniture Market Expansions
H&M Home Broadens Out to the US Market with a Distinctive Range
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
High-Quality Artisanal Tequilas
Espanita Tequila is an Award-winning 100% Blue Agave Tequila
Latina Fashion Dolls
Latinistas is World's First and Only All-Latina Fashion Doll Line
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Gaming Taquito Collaborations
Delimex Taquitos launched a New 'Feeding Gamers' Two-Day Initiative
Mexican Cuisine-Inspired Snack Chips
These New Pringles Flavors are Only at 7-Eleven
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Children-Friendly Content Platforms
YouTube Kids is Officially Launching onto Game Consoles
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Versatile Mexican Hot Sauces
The HERDEZ® Habanero Hot Sauce Works with Any Dish
Vegas-Inspired Dining Experiences
Tost by Tostitos is an Exclusive Super Bowl Pop-Up
Artful Diverse Gaming Backgrounds
The Xbox Celebrates Collection Honors Cultural Heritage
Metaverse Dance Classes
Pepsi is Celebrating Latin Music on International Dance Day
Human-Like AI Video Dubbing
Bemultilingual Specializes in Dubbing for Content Creators
Personalized Video Game Merchandise
MARKET Launches a Personalized 'Call of Duty' Collection
Mexican-Owned Prebiotic Sodas
Mayawell's Better-for-You Sodas Celebrate Their Heritage
Mexican Food AI Platforms
SOMOS' Abuela AI Shares Recipes and Educates Users About Mexican Culture
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Vibrant Latin Artwork Razors
Schick Intuition and Reyna Noriega Celebrate Hispanic Heritage Month
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Hispanic Canned Cocktails
VMC's Tequila-Based Canned Cocktails Target Hispanics in the US
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Sketch Comedy Retail Commercials
The Target Lady Ad Revives a Familiar Comedic Character
Mexican-Style Refrigerated Entrées
The New HERDEZ Refrigerated Entrées Come in Two Tasty Varieties
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Accessible Streamed Retro Animes
Viz Media Makes Some of the Most Iconic Animes Accessible
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
TikTok-Inspired Music Features
Spotify Showcased a Redesigned Homepage for its Mobile App
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Gamer-Targeted Snack Promotions
Doritos and Xbox Partnered to Celebrate the Release of Starfield
Cinco de Mayo Campaigns
Cuervo with Haley Lu Richardson on a Celebratory Campaign
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Hip Hop-Honoring Exclusive Campaigns
Hennessy and cHIP sHOP Join Forces on a New Campaign
One-Step Spice Mixes
Just Spices Upgrade Food Flavors with Allrounders, Toppings & Seasonings
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Dual-Screen Smart TVs
The Telly TV is a Free Piece of Hardware Supported by Advertisements
Horror Film Tequila Partnerships
Espolòn Tequila is the Official Tequila of Scream VI
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
International Snack Marketplaces
OrderExoticSnacks.com Delivers Exotic Snacks to US Shoppers
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
AR-Focused Holiday Commercials
PepsiCo Beverages and Frito Lay Debut a New Holiday Commercial
Streaming Content-Tracking Apps
The 'CineHub' App Keeps an Eye on Content You've Watched and More
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Hispanic Heritage Grocer Campaigns
Southeastern Grocers are Celebrating Hispanic Heritage Month
Accessible Millennial-Targeted Wines
The My Fave Wine Range Includes Three Options
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Kid-Friendly Language-Teaching Podcasts
DISO is Available Worldwide in Three Languages
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Community Sweepstake Initiatives
Verizon Celebrates Hispanic Heritage Month with a Sweepstakes
Content Creator Streaming Platforms
The 'Quench' Platform Offers Access to Exclusive Content
Actress-Backed Retail Giveaways
The Target Circle Holiday Giveaway Stars Hilary Duff
Underrepresented Artist Snack Branding
The New SunChips Art Seen Packaging Celebrates 2023 Winners
Live TV Streaming Campaigns
Quinta Brunson Stars in Hulu + Live TV's New Campaign
Spanish-Language Washing Machines
GE Appliances' New Washer Supports Hispanic Customers in the US
Creator Content Hubs
TikTok Launches a New World Hub to Help Brands Connect with Audiences
Diverse Streamer Programs
StreamElements Renewed its Creator Diversity Program for Another Year
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Two-Day Multimedia Cultural Events
The Art of Being Latin Takes Place During Miami Art Week 2023
Multi-Language Audio Voiceovers
Human Voice Over Helps Content Creators Reach Diverse Audiences
Short-Form Gaming Video Apps
'FreshCut' is TikTok for Video Games and Gaming News
Content-Focused Esports Deals
Guild Esports Improves its TikTok Content with Little Dot Sport
Hispanic-Focused Business Opportunities
PepsiCo Unveils the Newest Greenhouse Accelerator Program
All-in-One Telecom Streaming Services
Verizon +Play Offers Access to Over 20 Services
Pop-Up Taco Restaurants
El Segundo Continually Surprises & Delights with Daily Main Dish Specials
All-Black Touring Burlesque Companies
The Sweet Spot Embraces a Unique Approach to Performance Art
Localized App Translation
Translatespace Can Make an App MultiLingual in Minutes
Lower-ABV Herbal Spirits
Basbas Makes Hierbas Appealing to North American Consumers
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Branded Global Music Programs
Sprite Limelight Season Two Spotlights the Untold Stories of Artists
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Categorized Podcast Genres
Apple's Podcasts App Launches a New Organized Update Feature
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Wholesome Kingpin Ads
The PopCorners Super Bowl Commercial Reimagines Breaking Bad
Music-App Podcast Expansions
YouTube Music is Adding Podcasts the the US Platform
Inclusive Wedding Services
Hacienda del Mar Embraces Cultural Wedding Celebrations
Vietnamese Esports Media Deals
ESL FACEIT Group and VTVcab Sign a Multi-Year Media Rights Deal
Asian Monetization Platforms
TipTip Helps Southeast Asian Creators Monetize Their Content
Multinational Streaming Service Expansions
Pinterest Officially Brought its TV Service to Canada
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Personalized Game Show Generators
Quizado Lets You Host Your Own Family Feud-Style Game Nights
Affordable Money Transfer Campaigns
Paysend's New Ad Campaign Targets Hispanic Consumers in the US
In-App Movie Information
IMDb Partners with TikTok to Share Movies and TV to a Wider Audience
Content-Focused Map Features
TuneIn Launches an Immersive Map Feature for Global Content Searches
Weekly Personalized Music Curation
NewMusic Delivers New Tracks to Your Inbox Every Week
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’
Musical Heritage Month Campaigns
Spotify Celebrates Latinx Heritage Month with "Estamos Ready"
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie
Latin Cuisine Retailer Events
The Kroger Latin Flavors Event is Arriving Ahead of Cinco de Mayo