MARKET has debuted a series of personalized ‘Call of Duty’ merchandise for fans of the first-person shooter game. The collection allows players to design their own squad tees and customize them using in-game emblems, clan tags, and gamertags. Currently, the range includes black fleece hoodies, sweatpants, T-shirts, and trucker hats that feature co-branded logo elements from ‘Call of Duty: Warzone 2.0’ and ‘Call of Duty: Modern Warfare 2.’
“Call of Duty became my salvation after work and a place to connect with friends and colleagues I couldn’t spend time with IRL,” said Mike Cherman, Creative Director & Founder at MARKET. “I couldn’t be more excited to officially collaborate with the Call of Duty franchise. For this collaboration, just as everyone’s experience with the game is different, we wanted to put the power in the hands of the consumer.”
Image Credit: After Market Inc., <a rel='nofollow' href='https://hypebeast.com/2022/11/call-of-duty-market-collaboration-release-info'>hypebeast</a>, <a rel='nofollow' href='https://marketmarketmarket.com/collections/call-of-duty'>marketmarketmarket</a>
Key Themes Behind This Trend
- Personalized Product Merchandise
- Opportunity for other video game franchises and companies to offer personalized merchandise options to consumers.
- In-game Customization
- Opportunity for video game companies to further integrate in-game customization with real-life merchandise options.
- Gamification of Merchandise
- Opportunity to incorporate gaming elements and customization options into non-gaming merchandise for a more personalized customer experience.
Where This Applies
- Video Game Merchandise
- Industry can expand beyond generic merchandise designs and offer personalized options for fans of various franchises.
- E-commerce
- Opportunity for e-commerce companies to provide customizable merchandise options for consumers to increase customer satisfaction and loyalty.
- Marketing and Advertising
- Opportunity for companies to use personalized merchandise as a marketing tool to strengthen brand loyalty and customer engagement.
