Changing of seasons as well as upcoming holidays provide companies with an easy and refreshing way to promote their products without coming off too strong; in this case, Halloween-themed campaigns are playful and, if done right, frightening. People, especially those who love these horrifying festivities, get a kick out of clever scares and that forces the creative juices to flow when coming up with Halloween-themed campaigns.
From chocolate commercials that focus on people's inner monsters to publicity stunts that scare people in real life, there are a number of ways companies can reinforce their brands during this time. What Halloween-themed campaigns allow for, more than anything, is the creation of an experience. This is something that millenials in particular are gravitating towards. Traditional marketing is slowly heading out the door for more viral campaigns.
20 Halloween-Themed Campaigns
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Cheeky Competitor-Costumed Ads
In This Halloween Ad, a Can of Pepsi Dresses Like a Scary Red Soda
19
Severed Limb Stunts
A Model of a Severed Leg is the Star of This Mini Cooper Advertising Stunt
18
Creepy Toy Comeback Ads
The Duracell 'Some Toys Never Die' Campaign is Dark and Disturbing
17
Monstrous Calling Campaigns
The Vodacom 2011 Ads Shows Free Calls After Midnight
16
Halloween Mask Publicity Stunts
The HealthExpress Stoptober Campaign Depicts Scary Smoker Faces
15
Glow-in-the-Dark Vodka Bottles
This Design from Hired Guns Creative is Memorable
14
Terrifying Digital Billboards
Sky Austria Promotes 'The Walking Dead' with Shocking Zombies
13
Undead Romance Commercials
The 'Hot Girl vs. Zombie' AXE Halloween Horror Film is Outrageous
12
Masked Halitosis Ads
Trident's Chewing Gum Ad Mocks Mask Wearers with Bad Breath
11
Creepy Car Wash Pranks
Ford's Spooky Car Wash Scares Unsuspecting Drivers & Passengers
10
Macabre Gingerbread Men Ads
The Fangoria Magazine Holiday 2013 Campaign is Deliciously Disturbing
9
Bloody Soap Pranks
This Terrifying Halloween Prank Makes People Think They Have Bloody Hands
8
Bloody Blender Campaigns
The Land Transport NZ Ads Advocate Safe Driving
7
Creepy Cursor Ads
Netservice's Ads Compare Spooky and Regular Cursor Icons
6
Scary Sugary Cereal Re-Releases
General Mills Will Offer Limited Edition Favorites for Halloween
5
Dietary Halloween Ads
Subway's Halloween Ad Reminds Us to Watch the Calories
4
Haunting Halloween Ads
IKEA's Halloween Ad Parodies The Shining
3
Frightening Friendship Ads
Skittles' Halloween Candy Ad Tells an Unusual Tale of Friendship
2
Snack Mystery Apps
This Mystery Game for Kids Stars Animated Goldfish Crackers
1
Monstrous Chocolate Campaigns
The Snickers Halloween Commercial Plays on People's Scary Sides
Related Ideas
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Blended QSR Halloween Treats
The McDonald's Trick ‘N Treat McFlurry is Spookily Delicious
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Charming Autumnal Cafe Products
The Starbucks Japan Halloween Drinkware Collection is Cute
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Expansive Halloween Candy Collections
The Mars Wrigley 2023 Halloween Candies are Spooky
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Monster-Themed Ice Creams
The Baskin-Robbins Okashina Okashina Halloween Celebration is Spooky
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Autumnal At-Home Baking Products
These Nestlé Toll House Seasonal Products Come in Several Options
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Mysterious Halloween Soda Releases
Fanta Just Added a New Halloween-Inspired Mystery Flavor
Movie-Inspired Board Games
John Carpenter's Halloween Film is Getting its Very Own Board Game
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Candy-Themed Clogs
Hershey and Crocs Created a Sweet Collaboration for Halloween
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Spooky Pastel-Hued Halloween Decor
Michaels Sweet & Spooky Halloween Decor Collection is Playful
Cringe-Worthy Photo Campaigns
Sour Patch Kids is Challenging Fans to Choose "Cringe or Candy"
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Halloween Candy Promotions
The HARIBO and MAOAM Halloween Range is Arriving with a Special Offer
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Early Christmas Decoration Contests
Oreo Will Reward Festive Fans Who Decorate Early This Year
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Bloody Promotional Game Campaigns
Gaming Franchise Diablo Wants Fans to Donate Blood For a PC
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Off-Season Doughnut Campaigns
The Krispy Kreme Pumpkin Spice Doughnut is Back for April Fool's Day
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Horror-Themed QSR Short Films
The Jack In The Box 'Feeding Time' Short Film Offers Free Food
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Halloween-Themed QSR Meal Containers
McDonald's Boo Buckets are Back in Several New Styles
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Work-Ditching Video Game Campaigns
Call of Duty's "Ghost Your Boss" Invites Players to Skip Work
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Low-Cost Halloween Candies
The Swizzels Halloween Range Includes Three Options
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Spooky Halloween Candy Treats
Reese's Peanut Butter Skeletons Come in Several Cute Varieties
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Accessible Seasonal Celebration Products
These Target Holiday Products are Priced at $5 or Less
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Haunted Winchester Houses
Spirit Halloween Carves Out a Week of Surprises Ahead of Spooky Season
Halloween Pizza Promotions
TOOMBSTONE Pizza is Giving Away Pizzas to Jasons
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Spooky Personal Care Products
The Bath & Body Works Halloween Collection Has Almost 100 Items
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Spooky Ice Cream Collections
Salt & Straw's Scoops & Skulls Series Shares Halloween Ice Creams
Seasonal Convenience Store Coffees
These 7-Eleven Seasonal Menu Items Embrace Cold Weather Flavors
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Expansive Vegan Candy Campaigns
This Swizzels Campaign Encourages Retailers to Stock Up
Spooky Seasonal Cakes
TOUS les JOURS Introduces the 'Happy Halloween' Collection
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Haunted Gingerbread Houses
Sticky Fingers Bakery's Halloween Gingerbread House is a Sweet Treat
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Confectionary Candy Debuts
Hancocks Debuts a Series of Candies for the Autumn Season
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
High-Quality Halloween Pet Foods
The Lily's Kitchen Halloween Pet Foods are Limited-Edition
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Celebratory Claymation Fashions
The the Nightmare Before Christmas Collection is at Hot Topic
Seasonal Halloween-Themed Donuts
Krispy Kreme Debuts a Halloween Doughnut Collection for October
Spooky Dessert Halloween Decorations
The Dunkin' Spider Donut Inflatable Celebrates the Treat
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes