This Halloween candy ad from Skittles begins by telling the story of an unlikely friendship between a boy and a giant spider. The tale begins on Halloween, with a kid looking at little packets of Skittles that have been stuck in a spider's web. It seems sneaky that the giant spider is kind enough to offer the kid a helping hand if he happens to get stuck while retrieving the Halloween candy.
Although you'd expect thing to go awry, the story goes on to say that the spider and the boy became the very best of friends. However, moments later, it's revealed that this is not the true telling of the story and it had a pretty predictable ending that you could have seen coming right from the very start.
What's Driving This Trend
- Halloween-themed Ads
- Businesses can create Halloween-themed ads that use unexpected, humorous narratives to connect with consumers and stand out from competitors.
- Unlikely Friendships
- More advertisers can consider creating stories about unlikely friendships to appeal to consumers' emotions and create a memorable brand image.
- Interactive Storytelling
- Businesses can utilize interactive storytelling techniques in their advertising to create engaging and memorable experiences for consumers.
Who This Affects Most
- Candy Industry
- Candy manufacturers can create Halloween-themed ads that feature their products in unique and humorous ways to increase sales and boost brand recognition.
- Advertising Industry
- Advertising agencies can develop new methods for interactive storytelling in their campaigns to help clients stand out and increase consumer engagement with their brands.
- Film and Television Industry
- Filmmakers and television producers can use the concept of unlikely friendships to develop new and innovative storylines that appeal to audiences and differentiate their projects from competitors.
