STARBURST® Releases Official 'Little Lad' Halloween Costume
Grace Mahas — October 1, 2021 — Marketing
References: termsandconditions.mars & prnewswire
In anticipation of Halloween, the beloved confectionery brand, STARBURST, is helping fans show off their love of the brand with the launch of the new 'Little Lad' Halloween costume. The outfit is in celebration of the brand's 14-year-old STARBURST Berries & Creme advertisement, which recently gained notable attention across social media.
"As part of a business that takes pride in delivering better moments and more smiles, we love that our STARBURST Berries and Creme advertisement is still bringing joy to fans more than a decade later," said Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley. "To celebrate, we're excited to help fans embrace their inner Little Lad this Halloween by releasing official limited-edition STARBURST Little Lad costumes."
For a chance to win, STARBURST is asking fans to recreate the original "Berries and Creme" song and dance and submit it on TikTok, using #StarburstLittleLad and #Sweepstakes.
Image Credit: STARBURST
"As part of a business that takes pride in delivering better moments and more smiles, we love that our STARBURST Berries and Creme advertisement is still bringing joy to fans more than a decade later," said Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley. "To celebrate, we're excited to help fans embrace their inner Little Lad this Halloween by releasing official limited-edition STARBURST Little Lad costumes."
For a chance to win, STARBURST is asking fans to recreate the original "Berries and Creme" song and dance and submit it on TikTok, using #StarburstLittleLad and #Sweepstakes.
Image Credit: STARBURST
Trend Themes
1. Candy-themed Costumes - The rise of candy-themed costumes provides opportunities for confectionery brands to leverage nostalgia for increased brand visibility and consumer engagement.
2. Social Media Contests - Social media contests are a growing trend for engaging consumers in fun and creative ways, and provide unique opportunities for brands to cultivate a strong online community and increase brand loyalty.
3. Nostalgia Marketing - Nostalgia marketing continues to be a successful trend, as brands leverage their heritage and iconic advertisements to connect with consumers and create emotional connections.
Industry Implications
1. Confectionery - The confectionery industry can utilize candy-themed costumes as a way to increase brand visibility and engagement, and can further leverage nostalgia marketing to strengthen emotional connections with consumers.
2. Apparel - The apparel industry can capitalize on the trend of candy-themed costumes by creating more fun and creative Halloween costumes, and collaborating with confectionery brands to create unique licensed products.
3. Social Media - The growing trend of social media contests presents opportunities for social media platforms to further monetize their platforms and increase engagement, and for brands to create strong online communities and build brand loyalty.
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