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Monstrous Chocolate Campaigns

The Snickers Halloween Commercial Plays on People's Scary Sides

— October 24, 2014 — Marketing
This chocolate brand is known for its tag line, 'You’re Not You When You’re Hungry,' and this year's Snickers Halloween commercial puts a fun spin on it. Instead of focusing on angry celebrities that take on a person's body, it focuses on scary ghosts and zombies who peep through when stomachs are growling like werewolves.

Witty and playful, the Snickers Halloween commercial celebrates the upcoming festivities in a way that stays true to the brand's identity. Simple but good, the Snickers Halloween commercial also reminds people that this is a chocolate made for the most frightening of seasons. After all, people don't want manic children possessed by their hunger to be running around the neighborhood collecting only god knows what. A chocolate bar packed with protein is the way to go.
Trend Themes
1. Halloween-themed Campaigns - Opportunity to create witty and playful advertisements that align with the Halloween spirit.
2. Using Humor in Marketing - Opportunity to leverage comedic storytelling to connect with consumers and promote brand identity.
3. Promoting Healthy Snacking - Opportunity to market protein-packed chocolate bars as a satisfying and nutritious alternative to unhealthy snacks.
Industry Implications
1. Confectionery - Disruptive innovation in the confectionery industry through creative and themed campaigns.
2. Advertising - Opportunity for advertisers to explore the use of humor and storytelling to engage with consumers.
3. Health Food - Opportunity to position protein-packed chocolate bars as a healthier snack option in the health food market.
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