What is the trend of halloween-themed campaigns?

Opportunity to create witty and playful advertisements that align with the Halloween spirit.

What is the trend of using humor in marketing?

Opportunity to leverage comedic storytelling to connect with consumers and promote brand identity.

What is the trend of promoting healthy snacking?

Opportunity to market protein-packed chocolate bars as a satisfying and nutritious alternative to unhealthy snacks.

What are the implications for the confectionery industry?

Disruptive innovation in the confectionery industry through creative and themed campaigns.

What are the implications for the advertising industry?

Opportunity for advertisers to explore the use of humor and storytelling to engage with consumers.

What are the implications for the health food industry?

Opportunity to position protein-packed chocolate bars as a healthier snack option in the health food market.

Monstrous Chocolate Campaigns : Snickers Halloween

Monstrous Chocolate Campaigns

The Snickers Halloween Commercial Plays on People's Scary Sides

Meghan Young — October 24, 2014 — Marketing

References: snickers & designtaxi

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This chocolate brand is known for its tag line, 'You’re Not You When You’re Hungry,' and this year's Snickers Halloween commercial puts a fun spin on it. Instead of focusing on angry celebrities that take on a person's body, it focuses on scary ghosts and zombies who peep through when stomachs are growling like werewolves.

Witty and playful, the Snickers Halloween commercial celebrates the upcoming festivities in a way that stays true to the brand's identity. Simple but good, the Snickers Halloween commercial also reminds people that this is a chocolate made for the most frightening of seasons. After all, people don't want manic children possessed by their hunger to be running around the neighborhood collecting only god knows what. A chocolate bar packed with protein is the way to go.

Trend Themes

Halloween-themed Campaigns — Opportunity to create witty and playful advertisements that align with the Halloween spirit.
Using Humor in Marketing — Opportunity to leverage comedic storytelling to connect with consumers and promote brand identity.
Promoting Healthy Snacking — Opportunity to market protein-packed chocolate bars as a satisfying and nutritious alternative to unhealthy snacks.

Industry Implications

Confectionery — Disruptive innovation in the confectionery industry through creative and themed campaigns.
Advertising — Opportunity for advertisers to explore the use of humor and storytelling to engage with consumers.
Health Food — Opportunity to position protein-packed chocolate bars as a healthier snack option in the health food market.

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