This chocolate brand is known for its tag line, 'You’re Not You When You’re Hungry,' and this year's Snickers Halloween commercial puts a fun spin on it. Instead of focusing on angry celebrities that take on a person's body, it focuses on scary ghosts and zombies who peep through when stomachs are growling like werewolves.
Witty and playful, the Snickers Halloween commercial celebrates the upcoming festivities in a way that stays true to the brand's identity. Simple but good, the Snickers Halloween commercial also reminds people that this is a chocolate made for the most frightening of seasons. After all, people don't want manic children possessed by their hunger to be running around the neighborhood collecting only god knows what. A chocolate bar packed with protein is the way to go.
What Makes This Trend Stand Out
- Halloween-themed Campaigns
- Opportunity to create witty and playful advertisements that align with the Halloween spirit.
- Using Humor in Marketing
- Opportunity to leverage comedic storytelling to connect with consumers and promote brand identity.
- Promoting Healthy Snacking
- Opportunity to market protein-packed chocolate bars as a satisfying and nutritious alternative to unhealthy snacks.
Sectors Adopting This
- Confectionery
- Disruptive innovation in the confectionery industry through creative and themed campaigns.
- Advertising
- Opportunity for advertisers to explore the use of humor and storytelling to engage with consumers.
- Health Food
- Opportunity to position protein-packed chocolate bars as a healthier snack option in the health food market.
