This collection of guerrilla innovations are all about unconventional methods of fighting the powers of media and corporations, whether it be through installations or the defacement of property.
From anti-hype asymmetrical advertising to guerrilla grocery branding, this cluster of guerrilla innovations are rebellion at its best.
Implications - The recession forced creatives in every industry to cut back, and savvy street artists used guerrilla art to express their distaste in the state of the economy. Pop-up art exhibits, unconventional ad campaigns and everyday street artists are just some of the manifestations of this phenomenon. Companies can take advantage of this theme by creating spontaneous publicity stunts that shock viewers and capture their attention.
20 Guerrilla Innovations
From Anti-Hype Asymmetrical Advertising to Illegal Art Blockbusters:
Tiana Reid — Aug 10, 2010 — Marketing
20
Banksy Launches Website
Has the World's Most Controversial Graffiti Artist Gone Mainstream?
19
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
18
Peeing on Billboards
Urinal Billboards are Activated When You Pee
17
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
16
Guerilla Grocery Branding
Trustocorp Takes Social Mischief to the Grocery Aisles
15
Guerilla Socialvertising
The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
14
Guerrilla Paper
Empower Yourself with Designer Graffiti
13
Guerilla Marketing Trickery
Heineken Marketing Stunt Fools Italian Consumers
12
Guerilla Awareness
Child Poverty Ads in India: Begging Child on Glass
11
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
10
Triumphant Street Art Sites
Nysat Website Launches After Group Overcomes Lawsuits
9
Illegal Art Blockbusters
Bansky's 'Exit Through the Gift Shop' is a Look into Art's Underbelly
8
Alphabet of Brooke Shields
Undercover Marketing At It's Very Best
7
Guerilla Asphalt Gardens
Pete Dungey Fills Up Potholes With Flowers
6
Social Guerrilla Campaigns
Child Labour
5
Guerrilla Hanging Ads
Sparring Partner Gym
4
Supportive Guerillart Exhibits
Mutate Britain's Street Art Supports Robin Hood Tax Campaign
3
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
2
Viral Commercial Sequels
Cadbury Airport Trucks Take on Gorilla Ad
1
Anti-Hype Asymmetrical Advertising
Nomis Football Boots
Related Ideas
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
AI-Generated Real-World Transformations
AI-Artist Who Gives a Unique Design to Real Objects
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Accessible DIY Housing Strategies
Manuel Cervantes Estudio Promotes "Assisted Self-Production"
Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Culturally Inspired Streetwear Collaborations
Goodfight Joins Vans for a Vault by Vans Collection
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Novel Home Security Concepts
Swift Creatives Introduces 'Sculptural Surveillance'
Crystal-Adorned Crushed Cans
Sam Keller Glamorizes Food Products and Packaging
Effortless 90s-Inspired Spring Streetwear
thisisneverthat Presents its New Collection for SS23
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Apocalypse Post Pandemic Art
The Apocalypse Inspired a New Collection of Paintings by Mishfit
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Mesmerizing Avant Garden Collections
Sprayground Unveils New Range with a New Handbag Silhouette
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Undone Luxury Fashion
AVAVAV FW23 Ripped Clothing Right Off of the Runway
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Raw Material-Inspired Capsules
Gucci Vault Continues Collaborating on the Continuum Collection
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
Psychogeographic-Inspired Streetwear
Patta & Experimental Jetset Launch a Graphic-Heavy Collection
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Remote-Holding Streaming Boxes
The Conceptual Pop Art TV Box Prevents Controller Loss
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Sleek Graffiti-Adorned Sneakers
Off-White™ and Nike Unveil Their New Air Force 1 Mid Collaboration
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Reimagined Signature Militaristic Streetwear
BAPE and Alpha Industries Join on a New Collection
Glowing Movie Campaign Murals
Paramount Creates a Teenage Mutant Ninja Turtles Mural
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Experimental Prototype Exhibitions
Stephen Burks Creates Designs for Global Crises
Sci-Fi-Inspired Backpack Collections
Sprayground Launches a Collaborative Avatar Backpack Capsule
50s-Inspired Rebellious Fashion
GOOMHEO's Dystopian Beach is Designed for the SS23 Season
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Museum-Approved Artist Collaborations
The Museum of Graffiti is Unveiling Three Exclusive Collabs
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Avant-Garde Coffee Table Books
New Society Hosts 'Decentralization, Please Save Culture' Event
Tree-Integrated Mysterious Art
Banksy Unveils a Mysterious Tree Mural in London's Finsbury Park
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Newspaper-Inspired Apparel Collections
PUMA and STAPLE's Collection Is Inspired by Gidra Newspaper
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Y2K-Inspired Vibrant Art Exhibitions
New Balance Presents the Jerry Haha CHERRY Exhibition
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
Iconic Villain Backpacks
Sprayground Debuts 'Scarface' Collaboration with Limited Edition Backpack
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Organic Illuminated Artful Series
Lindset Adelman Unveils the Cages, Mobiles, and Rock Lights
Rockstar-Inspired Instant Film Designs
Polaroid Unveils the For the Rebel Rebels Collection
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Film-Inspired Backpack Desigs
Sprayground Announced a Collaboration with Iconic Film Scarface
Subterranean Courtyard Galleries
Buzz Designs the Hermit Space Yards in Beijing Park
Street-Informed Camouflage Cameras
BAPE, STASH, and Leica Join Forces on a Special Camera
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Digital City-Inspired Art Works
New Digital Art is on Display in Grand Central Station
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
AI-Curated Art Exhibits
The Woods Art Institute Launches 'The Art of Trending' Exhibit
Street Art-Inspired Installations
Lauren Halsey Creates a New Installation on the Met Rooftop
Collaborative Graphic Streetwear
Hillside Joins Dover Street Market on a Joint Collection
Reusable Classical Artwork Exhibitions
Recycling Beauty at Fondazione Prada is a Remarkable Study
Sustainable Joint Graphic Accessories
Arvin Goods Joins Anwar Carrots on a New Graphic Collection
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Offline Newspaper Publications
County Highway Revives Print Culture
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Hip-Hop-Influenced Art Installations
B-side: (Broken) Memory and Remix Presents the BRIC House
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Outdoor-Inspired Colorful Capsules
Travis Weller Designs the New Far Out/Out Far Capsule
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Vibrant Furniture Collections
Unform Studio Unveils Its Inaugural Furniture Collection
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Anniversary-Honoring Streetwear Graphics
BAPE Celebrates its 30th Year with the BAPE GALLERY
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
NYC Fall-Ready Militaristic Streetwear
maharishi Presents the Art of the Invisible Warrior
Elevated Grunge Streetwear
Ksubi's Express to Mars Spring 2024 Collection is Detail-Oriented
Art-Printed Gin Bottles
Bombay Sapphire Delivers a New Jean-Michel Basquiat-Printed Bottle
Graffiti-Themed Spikey Sneakers
Nike and Off-White Release a AF1 Mid in a Graffiti Colorway
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Game-Inspired Sustainable Streetwear
Broken Planet Unveils it new Space Trails Collection
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Suburban-Inspired Art Exhibitions
Stacy Leigh Unveils Her Latest 'Escape to B-Roll' Art Exhibition
Digital Audio-Visual Exhibitions
'Future Shock' by 180 Studios and FACT Magazine is Online
Junkyard-Inspired Art Projects
ÉCAL and Philippe Malouin Unveil the Junkyard Diving Project
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sneaker-Inspired Art Exhibitions
Jerry Haha Launches an Exhibition with New Balance in Hong Kong
Spiky Inflatable Sculptures
Steve Messam Presents His Sculptures During Clerkenwell Design Week
Street-Informed Joint Collections
Off-White & Post Archive Faction Drop the Equipment Collection
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Traditional Holiday-Ready Streetwear
A Kind of Guise Presents its New Festive Holiday Collection
Vibrant Public Art Installations
Rico Gatson's Installation Brings Life to Penn Station
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Recycled Records Campaigns
Coca-Cola, Mark Ronson and Madlib to Launch 'Recycled Records'
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Collaborative Ceramic Collectables
Infinite Archies and En Iwamura Designs a Set of Ceramics
Politically Artful Textile Shows
Barbican Hosts Unravel: The Power and Politics of Textiles in Art
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Outdoor-Ready Graphic Streetwear
AELIZA Presents the Autonomy Collection of Outdoor Looks
Street Artist Tequila Collaborations
Tequila Avión Collaborates with Artist Gustavo Zermeño Jr.