These Grand Central installations make the most of the hundreds of commuters who pass through New York's bustling Grand Central Terminal on a daily basis. Since the terminal is a big space, these installations also are quite considerable in their size, making it a perfect place to host everything from people-sized dollhouses to entire runway shows.
Even though this location is somewhere people are passing through, these art and advertising projects are intriguing enough to get people to stop in their tracks, interact and take in whatever message is being communicated. When these kinds of events are set up to coincide with the launch of a product or service, you can also be sure that there is bound to be a giveaway of some sort, which makes them definitely worth checking out.
14 Grand Central Installations
From Immersive Cruise Campaigns to Cheesy Museum Pop-Ups:
Laura McQuarrie — Sep 10, 2014 — Marketing
14
Hi-Def Hologram Fashion Show
Target Uses Holographic Models
13
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
12
Time Standing Still
Frozen Grand Central by Improv Everywhere
11
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
10
Viral Video Responses
Improv Everywhere Inspires 42 More Frozen Cities
9
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
8
Broadway Publicity Stunts
Maybelline Teams with Chicago Cast to Promote Lipwear
7
Interactive Subway Screens
The New York City Touch & Go Kiosks Will Digitize Travel Information
6
Branded Landmarks
NYC Subway Car Gets Wrapped
5
Giant Green Projections
Earth Images at Grand Central NYC
4
Train Terminal Art Installations
Nick Cave Creates A Magical Art Display at Grand Central Station
3
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
2
HDTV Christmas Trees
Sharp's Grand Central Station Display
1
Immersive Cruise Campaigns
Grand Central Marketing Recreated a Cruise Experience Onshore
Related Ideas
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Retail-Integrated EV Charging Hubs
Circle K Combines Fast Charging With Food and Convenience Stops
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Playful Pop Installations
Takashi Murakami’s Louis Vuitton Octopus Fills the Grand Palais
Luxury Retail Expansions
Chanel Expands Its Presence at the Yorkdale Shopping Center in Toronto
Multi-Sensory Immersive Installations
GSM Project Partners with Justine Emard on Pulsations
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Dollhouse-Themed Cafe Campaigns
The Dunkin' Barbie® DreamHouse™ is Located in Manhattan
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Temporary Public Art Installations
Cj Hendry Held Flower Market 2.0 at the Rockefeller Center
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Monogram Heritage Pop-Ups
Louis Vuitton Celebrates 130 Years of its Monogram with an NYC Pop-Up
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Last-Minute Meal Pop-Ups
HelloFresh's No-Need-To-Go-To-The-Store Store Saves Commuters Time
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Modern Coffee Culture Boutiques
The Nespresso New York City Flagship is a Sizable Retil Space
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Prestige Beauty Storefronts
Ulta Unveiled Its Times Square Experiential Store
Autonomous Smart Store Installations
VenHub Global and Circa Introduced the VenHub Smart Store
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Adaptive Paris Museums
The Fondation Cartier Opens a New Jean Nouvel–designed Space
Community Run Hub Activations
New Balance London Run House opens at Somerset House for marathon
Otherworldly Airport Hotels
JFK Airport's TWA Hotel Boasts Retro-Futuristic Elements
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Nba Transit Collectibles
The 34th Street Penn Station Recreates a Knicks-Themed Subway Entrance
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
Interactive Sound Installations
Daily Tous Les Jours Boasts Musical Hotline for Strange Times
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Reimagined Art Tours
Kayem's There When it Mattered Most Adds Hot Dogs to American History
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Festive Cognac Pop-Ups
LOUIS XIII Transforms the Peninsula Hotel with a Winter Pop-Up
Grocer-Inspired Installations
FREITAG Launches Mini Market Pop-Up at Dover Street Market Ginza
Streamlined Airport Metro Hubs
The Metro Transit Center Station Links LAX to Rail and Buses
Interdimensional Gaming Experiences
Alienware x Twitch Transform Grand Central Terminal
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
Honest Sustainability-Focused Installations
Temple (The Last Cheeseburger) is Thought-Provoking
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Urban Metropolis-Inspired High-End Fashion
The Gucci NY Capsule Captures the Ethos of the City
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Branded Retail Installations
Urban Outfitters Recently Spotlighted UGG in Its 'On Rotation' Series
Rerfeshed Historic Workspaces
Daytrip’s Cloisters Interiors Boasts Modern Furniture Design
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Tournament-Inspired Waterfront Takeovers
Tequila Don Julio 1942 Unveiled the 'Port of Champions'
Tennis-Themed Pop-Up Bars
Grey Goose's Last Serve Bar Brings a Signature Serve to Commuters
Luxurious Mixed-Use Hotel Concepts
Kimpton Era Midtown New York Opens in Manhattan
Modernist Art-Deco Cafés
The Watchhouse Café Brings Modernist Warmth to New York’s Iconic Tower
Immersive Illuminated Artistic Installations
LUMINO in Montreal Presents 35 Works in the Winter
Creator Theme Parks
Makers Theme Park is a World-First for Hands-On Creativity
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
QSR-Branded Airport Kiosks
White Castle Partners with Automated Retail Technologies on a New Kiosk
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Modular Block Installations
smarin Debuts the Gioco Installation at the Triennale Museum
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Airport Terminal Galleries
The NOMAD Abu Dhabi Converts a Terminal into an Gallery Space
Apartment Design Installations
Italian Radical Design Group Stages NYCxDesign Townhouse Takeover
Immersive Climate Installations
Remembering the Future at MIT Museum Explores Environmental Paths
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Cheeky Sandwich Seat Campaigns
Subway Takes Away the Dread of the Middle Seat with Free Sandwiches
Streetwear Mecha Statues
BAPE and Bandai Namco Gundam Installs Four Custom Statues in Shanghai
Immersive Impressionist Experiences
Exhibition Hub Debuts Claude Monet: the Immersive Experience
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Festive Chicago Activations
Fannie May's Jolly Trolley Arrives for December Festivities
Sustainable Retail Interiors
Sheep Inc London Store Uses Sculptural Displays & Graphic Art
Sculptural Mall Dreamscape
Studio Proba Introduces Unbounded Sanctuary in Grand Joy City Mall
Inflatable Art Trails
BlowUp Jubilee Brings 24 Large-Scale Inflatable Artworks to the Hague
Passanger Assistant App Pilots
NJ TRANSIT is Enhancing Assistance for Passengers at Major Stations
Sculptural Public Art
Clock House No. 2 Installation Glows and Chimes Every 15 Minutes in Shenzhen
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
New York Design Galleries
ATRA New York Gallery Presents a Multisensorial Design Space
Human Communication-Focused Interactive Artworks
Spaghetti Chorus by Daily Tous Les Jours Returns
Neighborhood Stationery Boutiques
Moleskine Debuts Community-Focused Concept Store In Manhattan
Immersive Art Installations
Satellites II by Kojima and Refn takes over Prada Mode NYC
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Multi-Brand Showroom Launches
Sundays Opens its Terminal HQ Showroom in Vancouver
Racing-Themed Branded Installations
MGM Resorts International Spotlights the Formula 1 Grand Prix
Airport Video Clocks
Maarten Baas’s People’s Clock at Schiphol Uses Choreography to Tell Time
Urban Soundscape Installations
Moment Installation Alters London Bridge Rush-Hour into Light
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Shuttle Display Museums
Samuel Oschin Air and Space Center by Zgf Has a Vertical Shuttle Stack
Ceramic Ritual Art Installations
Chawan Cabinet at Prada Home Presents Ceremonial Vessels
Corporate Coworking Campus Spaces
Ford Debuts The Mezz At Michigan Central Station
Responsive Light Museums
teamLab Phenomena Abu Dhabi Turns Environment into Evolving Digital Art
Multisensorial Metropolitan Installations
Edge NYC Shares Interactive, City-Inspired Experiences
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square
Digital Out-Of-Home Media Networks
The Toronto Port Authority Debuts Project at Billy Bishop
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Restored Retail Interiors
The New MoMA Design Store SoHo Shows a Revamped Historic Structure
Digital Expo Exhibitions
After Utopia by Marco Brambilla is Large Scale Video Installation
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Industrial Retail Interior
Gramicci East London Store by Steep Learning Group Sees Large Shorts
Industrial Food Hall Revivals
The Pullman Market Adaptive Reuse Design Revitalizes a Glass Factory
Holiday Hotel Pop-Ups
Hilton to Launch Gingerbread Express and a New Christmas Island Today
Archive Tapestry Exhibitions
Gucci Memoria Traces the House’s History with Immersive Installations
Comprehensive Hotel Renovations
The M Social Hotel New York Downtown is Open for Business
Granola-Focused Restaurant Expansions
The Granola Bar Restaurant Group Expands in the US
Calmness-Promotting Cafe Installations
Loftie Introduces Calm Café for the Venice Art Biennale
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Immersive Art Travel Programs
Marriott launches artist residency stays
Interactive Lobby Installations
Con-Vivere Transforms MAXXI's Lobby into a Social Environment
Whimsical Winter Village Attractions
The Newark Winter Village is Festive Entertainment Option
Urban Orchid Installations
The Orchid Show: Mr. Flower Fantastic’s Concrete Jungle fills NYBG
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Immersive Elevator Holiday Experiences
Bramalea City Centre Hosted Santa’s Enchanted Elevator
Balanced Retail Atmosphere
The Capitamall Skyview Reimagines the Mall as an Immersive Urban Street
Third Space Community Programming
Exhibition Place Community Connect Events Will Launch This July
Monumental Air Installation
Iwagumi Air Scape Installation Turns Rock Garden into Immersive Art
Immersive Light Exhibits
Spencer Finch Exhibition Maps Time and Place Through Color and Light
Cultural Exhibition Spaces
Espace Gabrielle Chanel by Kazunari Sakamoto Blends Art and Heritage
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Science-Inspired Pop-Ups
30atoms Designed an Airport Retail Space Around Molecular Aesthetics
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square