These Grand Central installations make the most of the hundreds of commuters who pass through New York's bustling Grand Central Terminal on a daily basis. Since the terminal is a big space, these installations also are quite considerable in their size, making it a perfect place to host everything from people-sized dollhouses to entire runway shows.
Even though this location is somewhere people are passing through, these art and advertising projects are intriguing enough to get people to stop in their tracks, interact and take in whatever message is being communicated. When these kinds of events are set up to coincide with the launch of a product or service, you can also be sure that there is bound to be a giveaway of some sort, which makes them definitely worth checking out.
14 Grand Central Installations
From Immersive Cruise Campaigns to Cheesy Museum Pop-Ups:
Laura McQuarrie — Sep 10, 2014 — Marketing
14
Hi-Def Hologram Fashion Show
Target Uses Holographic Models
13
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
12
Time Standing Still
Frozen Grand Central by Improv Everywhere
11
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
10
Viral Video Responses
Improv Everywhere Inspires 42 More Frozen Cities
9
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
8
Broadway Publicity Stunts
Maybelline Teams with Chicago Cast to Promote Lipwear
7
Interactive Subway Screens
The New York City Touch & Go Kiosks Will Digitize Travel Information
6
Branded Landmarks
NYC Subway Car Gets Wrapped
5
Giant Green Projections
Earth Images at Grand Central NYC
4
Train Terminal Art Installations
Nick Cave Creates A Magical Art Display at Grand Central Station
3
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
2
HDTV Christmas Trees
Sharp's Grand Central Station Display
1
Immersive Cruise Campaigns
Grand Central Marketing Recreated a Cruise Experience Onshore
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Retail-Integrated EV Charging Hubs
Circle K Combines Fast Charging With Food and Convenience Stops
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Playful Pop Installations
Takashi Murakami’s Louis Vuitton Octopus Fills the Grand Palais
Luxury Retail Expansions
Chanel Expands Its Presence at the Yorkdale Shopping Center in Toronto
Multi-Sensory Immersive Installations
GSM Project Partners with Justine Emard on Pulsations
Series-Inspired Newspaper Pop-Ups
Peacock Featured a Custom Newsstand for ‘The Paper’
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Temporary Public Art Installations
Cj Hendry Held Flower Market 2.0 at the Rockefeller Center
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Retailer-Branded Airport Lounges
Marshalls Debuts 'The Upgrade Lounge' at JFK Airport
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Monogram Heritage Pop-Ups
Louis Vuitton Celebrates 130 Years of its Monogram with an NYC Pop-Up
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Last-Minute Meal Pop-Ups
HelloFresh's No-Need-To-Go-To-The-Store Store Saves Commuters Time
Community Run Hub Activations
New Balance London Run House opens at Somerset House for marathon
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
Modern Coffee Culture Boutiques
The Nespresso New York City Flagship is a Sizable Retil Space
Textured Cast Installations
The SCAD Installation Transforms the University Booth at Design Miami
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Grab-And-Go Grocery Locations
Trader Joe’s Pronto Brings a New Grocery Experience to Union Square
Adaptive Paris Museums
The Fondation Cartier Opens a New Jean Nouvel–designed Space
Otherworldly Airport Hotels
JFK Airport's TWA Hotel Boasts Retro-Futuristic Elements
Autonomous Smart Store Installations
VenHub Global and Circa Introduced the VenHub Smart Store
Nature-Centered City Campaigns
Visit Seattle Launches 'Mother Nature’s City'
City-Inspired Airport Lounges
The Capital One Lounge at JFK Captures the Vibrancy of NYC
Temporary Design Pop-Ups
ORIGIN MADE Hosts a Pop-Up in Copenhagen's Historic Hotel D'Angleterre
NYC Wine Windows
Buchette del Vino NYX Brings a Florentine-Style Wine Window to Times Square
Mobile Beauty Supply Pop-Ups
Sally Beauty Enters into a Collaboration with DoorDash in NYC
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
Interactive Sound Installations
Daily Tous Les Jours Boasts Musical Hotline for Strange Times
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Festive Scratch-and-Sniff Billboards
Subway's Interactive Ad Shares the Aroma of Stuffing
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Furniture-Inspired Acting Games
Wayfair's Chair-Ades Challenge Puts a Rewarding Spin on Charades
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Festive Cognac Pop-Ups
LOUIS XIII Transforms the Peninsula Hotel with a Winter Pop-Up
Grocer-Inspired Installations
FREITAG Launches Mini Market Pop-Up at Dover Street Market Ginza
Streamlined Airport Metro Hubs
The Metro Transit Center Station Links LAX to Rail and Buses
Interdimensional Gaming Experiences
Alienware x Twitch Transform Grand Central Terminal
Meal Kit Installations
HelloFresh's Giant Delivery Box Features a Real Family Sharing Dinner
Honest Sustainability-Focused Installations
Temple (The Last Cheeseburger) is Thought-Provoking
Traveling Fashion Showcases
The Guess Bus in Sydney is an Example of Experimental Marketing
Intricately Artistic Fashion Lines
Pacsun and the Metropolitan Museum of Art Drop a Holiday Line
Exhilarating Entertainment Venues
Netflix House Unveiled Features for Philadelphia and Dallas
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Luxe Parisian-Inspired Pop-Ups
The Longchamp x Constantin Riant Pop-Up is Uniquely Parisian
Branded Retail Installations
Urban Outfitters Recently Spotlighted UGG in Its 'On Rotation' Series
Rerfeshed Historic Workspaces
Daytrip’s Cloisters Interiors Boasts Modern Furniture Design
Nostalgic Charging Stations
The Tesla Diner Delivers Retro-Futuristic Dining and EV Charging
Tennis-Themed Pop-Up Bars
Grey Goose's Last Serve Bar Brings a Signature Serve to Commuters
Luminous Gloss-Inspired Installations
e.l.f. Cosmetics x NYLON Partner for a Miami Art Week Piece
Luxurious Mixed-Use Hotel Concepts
Kimpton Era Midtown New York Opens in Manhattan
Modernist Art-Deco Cafés
The Watchhouse Café Brings Modernist Warmth to New York’s Iconic Tower
Immersive Illuminated Artistic Installations
LUMINO in Montreal Presents 35 Works in the Winter
Creator Theme Parks
Makers Theme Park is a World-First for Hands-On Creativity
QSR-Branded Airport Kiosks
White Castle Partners with Automated Retail Technologies on a New Kiosk
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Modular Block Installations
smarin Debuts the Gioco Installation at the Triennale Museum
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Italian Restaurant Marketplace Cafes
Eataly Caffè is Making its Debut in Rockefeller Center
Cinematic Golf Pop-Ups
Subway's Happy Place is an Interactive Experience for Happy Gilmore Fans
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Airport Terminal Galleries
The NOMAD Abu Dhabi Converts a Terminal into an Gallery Space
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Immersive Climate Installations
Remembering the Future at MIT Museum Explores Environmental Paths
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
Cheeky Sandwich Seat Campaigns
Subway Takes Away the Dread of the Middle Seat with Free Sandwiches
Sensory Museum Experiences
The Museum of Illusions Features Immersive Attractions
Streetwear Mecha Statues
BAPE and Bandai Namco Gundam Installs Four Custom Statues in Shanghai
Human Connection-Themed Art Installations
Prada Presents the Satellite Exhibition in Tokyo
Immersive Impressionist Experiences
Exhibition Hub Debuts Claude Monet: the Immersive Experience
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Multi-Sensory Sound Installtions
The Barbican Centre Hosts the New Feel the Sound Exhibition
Festive Chicago Activations
Fannie May's Jolly Trolley Arrives for December Festivities
Sustainable Retail Interiors
Sheep Inc London Store Uses Sculptural Displays & Graphic Art
Sculptural Mall Dreamscape
Studio Proba Introduces Unbounded Sanctuary in Grand Joy City Mall
Shuttle Display Museums
Samuel Oschin Air and Space Center by Zgf Has a Vertical Shuttle Stack
Passanger Assistant App Pilots
NJ TRANSIT is Enhancing Assistance for Passengers at Major Stations
Sculptural Public Art
Clock House No. 2 Installation Glows and Chimes Every 15 Minutes in Shenzhen
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Airport Video Clocks
Maarten Baas’s People’s Clock at Schiphol Uses Choreography to Tell Time
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Human Communication-Focused Interactive Artworks
Spaghetti Chorus by Daily Tous Les Jours Returns
New York Design Galleries
ATRA New York Gallery Presents a Multisensorial Design Space
Neighborhood Stationery Boutiques
Moleskine Debuts Community-Focused Concept Store In Manhattan
Multi-Level Cancer Awareness Campaigns
The United Breast Cancer Foundation is at Times Square
Immersive Art Installations
Satellites II by Kojima and Refn takes over Prada Mode NYC
Multi-Brand Showroom Launches
Sundays Opens its Terminal HQ Showroom in Vancouver
Racing-Themed Branded Installations
MGM Resorts International Spotlights the Formula 1 Grand Prix
Urban Soundscape Installations
Moment Installation Alters London Bridge Rush-Hour into Light
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Responsive Light Museums
teamLab Phenomena Abu Dhabi Turns Environment into Evolving Digital Art
Corporate Coworking Campus Spaces
Ford Debuts The Mezz At Michigan Central Station
Digital Out-Of-Home Media Networks
The Toronto Port Authority Debuts Project at Billy Bishop
Archive Tapestry Exhibitions
Gucci Memoria Traces the House’s History with Immersive Installations
Restored Retail Interiors
The New MoMA Design Store SoHo Shows a Revamped Historic Structure
Digital Expo Exhibitions
After Utopia by Marco Brambilla is Large Scale Video Installation
Seasonal Reservation Street Installations
Uber UK Launches 'Reserve' by Mother
Industrial Food Hall Revivals
The Pullman Market Adaptive Reuse Design Revitalizes a Glass Factory
Layered Amenity Offices
The Bell Tower by Ste Marie Transforms Workplace into Amenity Spaces
Holiday Hotel Pop-Ups
Hilton to Launch Gingerbread Express and a New Christmas Island Today
Subway Cabin Makeovers
British Airways NYC Subway Turns Commute into an In-Flight Experience
Comprehensive Hotel Renovations
The M Social Hotel New York Downtown is Open for Business
Granola-Focused Restaurant Expansions
The Granola Bar Restaurant Group Expands in the US
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Ceramic Ritual Art Installations
Chawan Cabinet at Prada Home Presents Ceremonial Vessels
Immersive Art Travel Programs
Marriott launches artist residency stays
Whimsical Winter Village Attractions
The Newark Winter Village is Festive Entertainment Option
Urban Orchid Installations
The Orchid Show: Mr. Flower Fantastic’s Concrete Jungle fills NYBG
Urban Waterfront Hubs
Pier 57 is an Accessible Public Space Along the Hudson River Waterfront
Calmness-Promotting Cafe Installations
Loftie Introduces Calm Café for the Venice Art Biennale
Public Art Displays
Paul Anthony Smith’s Photographs Appear at 300 City Bus Stops This Summer
Immersive Elevator Holiday Experiences
Bramalea City Centre Hosted Santa’s Enchanted Elevator
Balanced Retail Atmosphere
The Capitamall Skyview Reimagines the Mall as an Immersive Urban Street
Artists’ Hotel Installations
Lionel Jadot’s Jam Hotel Ghent Atelier Transforms Guest Rooms
Monumental Air Installation
Iwagumi Air Scape Installation Turns Rock Garden into Immersive Art
Immersive Light Exhibits
Spencer Finch Exhibition Maps Time and Place Through Color and Light
Cultural Exhibition Spaces
Espace Gabrielle Chanel by Kazunari Sakamoto Blends Art and Heritage
Science-Inspired Pop-Ups
30atoms Designed an Airport Retail Space Around Molecular Aesthetics
Commercial-Transformed Artful Galleries
New Affiliates Designs the Canyon Museum Space
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square