These Grand Central installations make the most of the hundreds of commuters who pass through New York's bustling Grand Central Terminal on a daily basis. Since the terminal is a big space, these installations also are quite considerable in their size, making it a perfect place to host everything from people-sized dollhouses to entire runway shows.
Even though this location is somewhere people are passing through, these art and advertising projects are intriguing enough to get people to stop in their tracks, interact and take in whatever message is being communicated. When these kinds of events are set up to coincide with the launch of a product or service, you can also be sure that there is bound to be a giveaway of some sort, which makes them definitely worth checking out.
14 Grand Central Installations
From Immersive Cruise Campaigns to Cheesy Museum Pop-Ups:
Laura McQuarrie — Sep 10, 2014 — Marketing
14
Hi-Def Hologram Fashion Show
Target Uses Holographic Models
13
Heated Bus Shelters
'The Beach Look Good On You' Campaign Encourages New Yorkers to Vacation
12
Time Standing Still
Frozen Grand Central by Improv Everywhere
11
Life-Sized Dollhouse Installations
Grand Central Station Hosts a Huge House to Promote Target
10
Viral Video Responses
Improv Everywhere Inspires 42 More Frozen Cities
9
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
8
Broadway Publicity Stunts
Maybelline Teams with Chicago Cast to Promote Lipwear
7
Interactive Subway Screens
The New York City Touch & Go Kiosks Will Digitize Travel Information
6
Branded Landmarks
NYC Subway Car Gets Wrapped
5
Giant Green Projections
Earth Images at Grand Central NYC
4
Train Terminal Art Installations
Nick Cave Creates A Magical Art Display at Grand Central Station
3
Cheesy Museum Pop-Ups
Castello's Pop-Up Cheese Tasting Appeals to Multiple Senses
2
HDTV Christmas Trees
Sharp's Grand Central Station Display
1
Immersive Cruise Campaigns
Grand Central Marketing Recreated a Cruise Experience Onshore
Related Ideas
Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Amorous Immersive Pop-Ups
Museum of Ice Cream & Kendra Scott Partnered for Valentine's
Branded Interactive Parks
Birkenstock's Birkenfields Invited New Yorkers to Slow Down
Immersive Luxe Fashion Installations
The Burberry Streets Campaign Expands to South Korea
Beautifying Beach Club Pop-Ups
NYX Professional Makeup's Covent Garden Pop-Up is Barbie Pink
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Toronto Film Exhibitions
Imposter Cities Exhibition Explores Architecture & Cinematic Authenticity
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Skateable Pyramid Art Installations
PlayLab Inc Works with Vans on a Bright Yellow Skate Ramp
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Sustainable Airport Terminal Designs
This Lush Green Terminal is Powered By Renewable Energy
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
Immersive Jewelry Exhibitions
The TIFFANY & CO. Tiffany Wonder Exhibition in Tokyo is Engaging
Immersive Banking Experiences
The CIBC Experience Centre Helps You Visualize Your Financial Future
Three-Dimensional Art Exhibits
3D Doubt Your Eyes Exhibition Opens in Toronto
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Vibrant Pop-Up Galleries
Elizabeth Sutton Launches a Pop-Up Gallery and Studio in New York City
Psychedelic Sculptural Art Installations
The Frank Stella: Recent Sculpture Exhibition Opens in NY
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
40-Foot Golden Dragon Installations
Yorkdale Shopping Centre Celebrates the Lunar New Year
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Craftsmanship-Centric Artful Exhibitions
OMA Designs the Loewe Crafted World Exhibition
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Branded Design Exhibitions
The MUJI IS Exhibit is Running in New York Between May 18th & June 4th
Horror-Themed Overnight Experiences
The Warner Bros Icons of Horror Sees Iconic Wax Figures
Rejuvenated Chinese Train Stations
MAD Architects Breathed New Life Into a Century-Old Station
Intricate Lighting Sculptures
Objects of Common Interest Creates the Lights on Installation
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Immersive Cleanser Pop-Ups
CeraVe Cleanser Playland Shares the Fun of Facial Cleansing
Sculptural AR Installations
Revolut's Platinum Portal Shares the Benefits of a Luxury Card
Seoul-Themed Immersive Digital Exhibitions
London Opens the New Digital Delight Installation
Fashion House Festive Carousels
Dior Completes the Carousel of Dreams Installation in NY
Modern Private Event Venues
Toronto's Third Place Emerges as a Prime Venue for Events in 2024/2025
Earth-Connecting Luxe Floor Installations
Hermès Designs a Captivating Installation at La Pelota
Antique-Specializing Design Galleries
Emerson Bailey Recently Opened Its Third Location in Montana
Immersive Hotel Art Installations
The St. Regis Venice Introduces 'Terrazza 365º Azzarret'
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Big Apple Toy Blocks
These Machi Town (New York) Blocks by kiko+ Encourage Creative Play
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Tech-Driven In-Store Events
Dyson Launches an Interactive Event at Harrods Department Store
Vibrant Museum Foyer Renovations
Studio Besau-Marguerre Transfroms Mk&g's Foyer
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Thought-Provoking Interactive Installations
Daniel Iregui Presents the Antibodies Installation
Forgotten Theme-Park Art Exhibitions
Luna Luna Presents the Forgotten Fantasy Exhibition in LA
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Toronto Landmark Music Events
The Exhibition Place Music in the Park Series Has a Diverse Lineup
NYC-Themed Baby Gift Sets
The Big Apple Baby Gift Set by Estella Features Clothes, Toys and More
Branded Holiday Gifting Suites
Scotch Brand Created a Festive Suite for Wrapping & Packing Gifts
Gamified Botanical Gardens
This Milanese Park Has Been Converted Into a Life-Sized Board Game
Pixelated Photographed Art Exhibitions
Charles Gaines Presents the New Southern Trees Installation
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
Sizable Chair Installations
Martino Gamper Presents His Sitzung Project in Munich
Colorful Metaverse Cities
Space Popular Applies Aldo Rossi’s Ideas to the Metaverse
Celebratory Free Coffee Campaigns
Panera Bread Celebrated the Opening of Its New Nyc Location
Generative Interiors Exhibitions
Trame Launches Its 'Generative Interiors' Concept
Festive Rooftop Parking Spots
Aldi Installed a Parking Space for Santa's Sleigh and Nine Reindeer
Book Vending Machines
This Book Vending Machine Inspires Readers at Exeter St Davids Station
CG Technology Art Exhibitions
Hajime Sorayama Unveils 'Space Traveler' Art Exhibition in Tokyo
Stacked Studio Complexes
This Massive Film & TV Studio Facility Will Comprise Six Stacked Blocks
Accessible Subway QR Codes
Colorful QR Codes in New York's Subways Will Help People Navigate
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Greenery-Packed Museum Buildings
This Science Museum is Designed Around a Central Park
Street Art-Inspired Installations
Lauren Halsey Creates a New Installation on the Met Rooftop
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Liveable Artful Pop-Up Installations
Julie Cloos Mølsgaard Creates a Pop-Up Hotel Installation
Feather-Like Airport Terminal Designs
Mad Designs Terminal 3 at the Changchun Longjia Airport
QSR Blimp Restaurant Experiences
The Subway in the Sky Promotion Will Arrive in Four Locations
Stunning Floral Artistry Displays
Fleurs de Villes VOYAGE is Now Open at Bloor-Yorkville
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Canadian Tourism Campaigns
Destination Canada and Caleb Simpson Launch New Travel Campaign
Bag-Inspired Large-Scale Installations
IKEA's Iconic FRAKTA Bag Takes the Spotlight in Chicago
1960s-Inspired Airport Hotels
The TWA Hotel in New York Captures the City's 60s Aesthetics
Designer-Made Art Installations
Valentino Shares the ‘Unboxing’ Installations with Global Stylists
Mass-Timber Children's Museums
O'Neill McVoy Architects Designs the Bronx Children's Museum
Garden-Like Airport Terminals
SOM Designs a Terminal at the Kempegowda International Airport
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Whimsical Bright Creative Workspaces
Publicis Groupe's New Workspace is in New York's SoHo
Flight Center Cannabis Stores
Union Square Travel Agency: A Cannabis Store Opens at JFK Airport
Interactive Playful Public Installations
OMA Joins Forces with UniFor on the PRINCIPLES Square
Optical Illusion Replica Artworks
Leandro Erlich Forms the Building in the Liberty Science Center
Colorfully Interior Designed Cafes
Fogarty Finger Architecture Designs the Lackawanna Café
Serene Ambiance Tribeca Galleries
StudioTwentySeven Unveils a Flagship Gallery in New York
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Gridded Immersive Retail Experiences
Studio Lotus Designs the New Ekaya Banaras Retail
Delivery Rider Resting Stops
Chick-fil-A Unveils the Brake Room as a Rest Stop for Drivers
Historic Showroom Art Galleries
Johnston Marklee Transforms the Robert Projects Art Gallery
Redesigned Unifying Transit Terminals
Foster + Partners Renovates the NY Midtown Bus Terminal
Revamped Monolithic Galleries
The Revamped National Portrait Gallery Emphasizes Public Space
Monumental Charging Hubs
Tesla's New Supercharger Station is the World's Largest
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Giveaway Exhibitions
Paola Navone's Take It or Leave It Exhibition Pushes Boundaries
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Fashion-Forward Artful Exhibitions
The Gucci Cosmos Exhibition is Opening in Central London
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Perforated Granite-Detailed Museums
The Chengdu Natural History Museum Gets a New Look
Cave-Like Discovery-Themed Centers
Studio Gang Designs the Gilder Center in Manhattan
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Spiky Inflatable Sculptures
Steve Messam Presents His Sculptures During Clerkenwell Design Week
Vibrant Public Art Installations
Rico Gatson's Installation Brings Life to Penn Station
Rebuilt Historic Train Stations
MAD Introduces the Train Station in the Forest in China
Reimagined Hybrid Workspace Designs
Mason Studio Redesigned its Offices in Toronto
Contemporary Visitor Centers
In Situ Studio Boasts a Ceiling with a Cut-Out 'Hoop'
Red Roof Airport Terminals
Luis Vidal + Architects and AECOM Designs a New Terminal
Large-Scale Airport Installations
Hank Willis Thomas and Coby Kennedy Create the Reach Sculpture
Minimal Urban City Apartments
GRT Architects Designs the East Village Apartment in NY
Modern Museum Versatile Cafes
Tate Modern Unveils a Corner Cafe Designed by Holland Harvey
Inflatable Entertainment Complex Expansions
The Bubble Has Opened Its Second Location in the GTA
Circular Design-Themed Exhibitions
Audi Joins Dezeen on the Domino Act Installation
Airport-Navigation App Updates
The Latest Uber Updates Make Planning Travel More Streamlined
Award-Winning Winter Art Exhibits
Window Wonderland is Running from November 24 to January 31
Hyper-Fast Charging Stations
New York City's Latest EV Charging Supercenter is Powered by Gravity
Sculptural Museum Expansions
Diller Scofidio + Renfro Unveil Images of the Broad's Expansion
Office-Themed Metallic Installations
Crosby Studios Forms a Pop-Up Exhibition for The Frankie Shop
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Artist-Dedicated Gallery Spaces
Instituto Inhotim Recently Unveiled Galeria Yayoi Kusama in Brazil
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Live Self-Construction Projects
Dropcity Initiates Live Self-Construction in Milan Central Station
Luxuriously Revamped Airport Lounges
Chase Sapphire Lounge Has Opened at Laguardia Airport
Fragrant Holiday Trees
Fifth Avenue's Holiday Tree Displays Shares NEST's Holiday Fragrance
Dynamic Public Artwork Installations
NEON Creates the Born to Be Wild Installation in the UK
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Maze-Inspired Performance Spaces
Ma Yansong Designs the City of Time Installation in China
Venue-Specific Parking Solutions
Century II Adds ParkMobile's Digital Payment System to its Lots
Barrel Vault-Topped Metro Stations
KA Architecture Studio Designs the Jahad Metro Plaza
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Contemporary Design Fair Expansions
The Fair COLLECTIBLE is Expanding to New York City
Hopeful Design Installations
Annemoon Geurts Presents the Evolving Harmony Exhbition
Historic Contemporary Sculptural Artwork
The New KAWS:HOLIDAY Lands in Indonesia for its 10th Stop
Iconically Located Wedding Pop-Ups
Couples Can Wed in Times Square This Valentine's Day
Knitted New York Subways
The Straphangers Lounge Recreates the New York Subway with Crochet