Motivating people to lead more active lifestyles can be a chore for anyone, yet speaking directly to specific demographics such as with these female-targeted fitness campaigns can really make a difference. Men and women lose fat, tone up and generally become fitter in different ways. By addressing these differences, women will not only feel more encouraged to get out and get fit, they will understand that results vary from individual to individual.
Examples of these female-targeted fitness campaigns include Nike Woman sports bra popups to help customers find the right support for their body type. There are also more traditional print ads that incorporate feminine colors and casts not to mention interactive campaigns including dance competitions.
22 Examples of Female-Targeted Fitness Campaigns
21
Gorgeous Athlete Campaigns
The Nike Women 'Make Yourself' Ads Feature Strong and Sensual Shots
20
Humiliating Gym Campaigns
Fitness First's Giant Scales at Bus Stops Display Your Weight
19
Model Workout Ads
The Nike Women Fall 2014 Collection Stars an Exercising Karlie Kloss
18
Ideal Body Projection Ads
Fitness Center Campaign by Arseniy Laskaris Encourages Getting in Shape
17
Electrically Feminine Sportswear
The adidas by Stella McCartney Spring 2013 Line is Vibrant
16
Ugly Workout Campaigns
The Darjeeling Sportswear Ads Show that Fitness Isn't Always Hot
15
Workout-Advertising Robots
Nike's Billboard is Supported by a Robot Constantly Doing Chin-Ups
14
Stylish Exercising Ads
The Reebok Sports Club Campaign Focuses on Fashion and Health
13
Movement-Encouraging Workout Wear
The Nike Women Fall Line is Modeled by Pro Athlete Morgan Lake
12
Workout Partner-Seeking Apps
The Sprinter App Helps Björn Borg Consumers Find Fitness Partners
11
Localized Fitness Campaigns
The Nike Toronto Billboards Specifically Target Female Runners
10
Yin-Yang Fitness Ads
Th O2 Wellness Club Campaign Urges People to 'Flip Your Life'
9
Neon-Fueled Sport Campaigns
Boost Your Workouts with the Adidas Stella McCartney SS13 Collection
8
Sports Bra Pop-Ups
The 548 Richmond NTC Shop Showcases the Revolutionary Nike Pro Rival Bra
7
Female Fitness Street Art
Nike's Active Campaign Champions Inspiring Women on Social Media
6
Barre Workout Promotions
Barre Code Offers Patrons Free Classes Before its Doors Open
5
Female-Focused Athletic Retailers
'Nike Kichijoji' Provides Personalized Services for Women
4
Relatable Fitness Ads
Nike's Better For It Campaign Amusingly Addresses Negative Inner Thoughts
3
Hotel Fitness Initiatives
The Epiphany Hotel Encourages Travel and Fitness with Jawbone
2
Branded Yoga Events
Bud Light Hosted a Celebrity Yoga Class with Drew and Nick of 98 Degrees
1
Healthy Dance Competitions
Jamba Juice's Blend in the Good Competition Wants to See Your Moves
Related Ideas
Celebrity-Starring Swimwear Campaigns
Kim Kardashian Fronts the SKIMS 'Swim Shop' Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Retro Shapewear Swimsuits
Bumpsuit's Shapewear Swim Sculpts and Supports the Body
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Women's Sportswear Flip Flops
Nike Calm Flip Flops Now Arrive in Styles for Women
AI-Generated Swimsuit Campaigns
Undiz Launches a New Campaign with AI-Generated Models
Movement-Focused Womens Footwear
FitFlop Launches Two New Footwear Styles for Active Women
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Versatile Women-Focused Smartwatches
Garmin Unveils a Sleek New Wearable Smartwatch for Women
Post-Surgery Friendly Swimwear
PrettyLittleThing and GIRLvsCANCER Launch Empowering Swimwear
Data-Driven Textile Running Shoes
Nike Presents its New Motiva Silhouette for Running
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Colorful Athleisure Essentials
Jill Yoga’s Athleisure Line is Colorful, Cozy, & Performance-Driven
Clip-On Heart Monitors
Garmin's HRM-Fit Heart Rate Monitor for Women Attaches to Sports Bras
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Luxury Lingerie Campaigns
Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
In-Store Mixed-Reality Gyms
Meta Quest and Puma Created the World's Smallest Gym
Menopausal Wellness Brands
Amyris & Naomi Watts Launched Stripes for (Peri)Menopausal Wellness
Cooling Women's Football Jerseys
adidas Football Just Debuted New FIFA Women’s World Cup Jerseys
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Chic Activewear Collections
Sophie & Hailee Offers a Capsule for Fitness and Everyday Activities
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI Personal Trainers
Workout Tools Offers a Personalized Approach to Fitness
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Female-Led Football Boots
Nike Presents the New Highly Researched Phantom Luna Football Shoe
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Ultra-Comfortable Sports Dresses
The Body Sculpt Dress Contours Your Body for a Flattering Fit
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Fine Art-Inspired Fashion
Pacsun & The Met Collaborated on a Covetable Apparel Capsule
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Garden-Themed Activewear Capsules
MoveActive's Garden Party Collection is Eye-Catching
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Luxurious Canadian Athleticwear
First Health Apparel Was Designed for Comfort and Flexibility
Brazilian Women's Fitness Collections
Trinys Extends Its Offerings to the US Market
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Gym-Focused Dating App Badges
adidas and Bumble Launch a Gym Interest Badge on the Dating App
Versatile Athletic Capsules
Brunette the Label’s Sport Collection Just Dropped
Interactive Recruitment Billboards
easyJet's Campaign Encourages Women to Consider a Pilot Career
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Juxtaposed Workwear Campaigns
The Aritzia Babaton Fall 2023 Collection Stars Pamela Anderson
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Supermodel-Backed Automotive Campaigns
The BMW 'Dare to be You' Campaign Stars Naomi Campbell
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Hi-Tech Breast-Supporting Sports Bras
RHEON LABS® and adidas Unveil TECHFIT CONTROL BRA
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Empowering Fitness Campaigns
Planet Fitness Dubbed Megan Thee Stallion "Mother Fitness"
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Celebrity-Backed Activewear Lines
Fabletics Debuts an Activewear Collection with Khloe Kardashian
Wellness-Focused Retailer Ranges
Target is Welcoming More Than 1,000 Wellness Products
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Empowering Shake Campaigns
SlimFast's Oomph for your Boomph Shares the Power of Positivity
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Data-Driven Women's Ultramarathons
lululemon's FURTHER Ultramarathon Includes a Research Program
Hyper-Personalized Wellness Guides
28 Guides Individuals Through the Four Phases of Their Cycle
Medical-Grade Fitness Supplements
Fitties Aims to Meet the Needs of Health-Conscious Individuals
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Woman-Focused Workwear Collections
The Carhartt Women's Workwear Capsule Collection is Comfy
High-Performance Workout Apparel
Athleta Launches a New Womens Line for High-Intensity Exercising
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Fit-Finding Denim Apps
Goldie Helps Women Find Their Perfect Pair of Jeans
Active Lifestyle Retailer Ranges
The Sports Edit on M&S Now Features Reebok and Puma
Motivational Push-Up Apps
Pushup Quest Makes Push-Ups More Engaging
Model-Inspired Fashion Collections
The Partnership Between BOSS and Naomi Campbell is Significant
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Affordable Activewear Collections
Forever 21 Unveils a New Activewear Line for the Season
Cycle-Syncing Wellness Apps
28 Provides Insights & Guidance for the Four Menstrual Phases
Body Confidence Coaching Programs
Dove & Nike are Launching Body Confident Sport for Girls
Performance Athleisure Collections
DICK'S Debuts the New 'Inspire' Performance Apparel Collection
Size-Inclusive Pickleball Bras
Glamorise Offers Size-Inclusive Sports Bras for Pickleball Players
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Personalized Fitness Plans
Obé's Personalized Approach to Fitness is Flexible and Adaptive
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Perimenopause Coaching Programs
Wingwoman Supports Millennials' Reproductive Health Journey
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Female-Focused Walking Challenges
Strava's 'Hot Girl Walk United' Supports Women in Motion
Performance-Focused Athleisure Wear
Dick's Sporting Goods Showcases the New 'Inspire' Fabric
Women's Movement Marathons
Milk's Every Woman's Marathon Was Created by and for Women
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Bold Body-Hugging Shapewear
The YITTY Spring/Summer 2023 Campaign Shows Off the Latest Styles
Performance Product Retail Expansions
Gainful Products are Launching at Target in 11 Varieties
Women-Specific Supplement Ranges
These Designs for Health Supplements Come in Two Options
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Inclusive Gaming Initiatives
FIFAe Kicks Off New Female Esports Inclusivity Programme
Financial Literacy Platforms
Secret U Supports Gen Z Women with Free Tools for Financial Success
Holistic Weight Management Tools
Health Kraft Me Empowers Women 40 and Above to Stay Healthy
Virtual Personal Trainers
Jamie's Fit Uses AI To Improve Health and Wellness For Anyone
Female-Focused Sports Purees
Levelle Nutrition Debuts Two Purees Formulated for Female Athletes
Private Label Product Promotions
This Target Game Day Promotion is Shawn Johnson-Approved
Athlete-Backed Yoga Gear
CorePower Yoga And Venus Williams Unite to Launch Performance Activewear
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Pregnancy Wellness Plans
MyFitnessPal's Eating for Pregnancy Plan Supports Expectant Moms
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Body-Inclusive Image Apps
Pinterest’s New Body Type Range Delivers More Inclusive Search Results
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Women's Workwear Capsules
Carhartt Launches a New Workwear Capsule for Women in Skilled Trades
Accessible Sportswear Campaigns
Decathlon Launches the 'Play It Smart' Campaign in Canada
Comfortable Fitness-Inspired Scrubs
Fabletics Unveils a New Range of Activewear Scrubs
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Sweat-Themed Comedy Specials
Secret Clinical Deodorant Hosted a Live Comedy Special
High-Performance Sports Bras
The On Performance Bra is Designed for High Density Workouts