Fables aim to impart important lessons upon their readers and marketers have exploited that with their fairytale campaigns. Incorporating fairytale themes in promotions allows advertisers to piggyback off of existing stories. Since many fables are no longer under copyright protection, they are perfect vehicles for brand messages. This list contains examples of interactive campaigns, print advertisements and commercials that incorporate fairytale themes.
Classic fairytales popularized by Disney have been embedded deep into our collective cultural consciousness. This has prompted marketers to produce ads that incorporate iconic characters such as Snow White, the Little Mermaid, Cinderella and Pinocchio. Promotions like waterproof phone ads and classic fairytale book ads integrate fable themes used by Disney and other content producers to sell a myriad of products.
30 Fairytale-Inspired Campaigns
From Crucial Fruit Campaigns to Homeless Fable Character Ads:
Alexander Lam — Aug 2, 2013 — Marketing
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Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
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Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
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Fairytale Fashion Ads
Meltin Pot Campaign
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Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
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Fairytale Peeled Fruit
The Wusthof Knives Snow White Ad Divulges a Knack for Detail
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Storybook Character Silhouette Ads
The Colsubsidio Book Exchange Campaign Promotes Used Literature
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Fantastical Plastic Surgery Ads
The Clinica Dempere Campaign is Inspired by Fairy Tales
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Waterproof Phone Ads
The Samsung Galaxy Xcover Campaign is Fantastically Fictional
22
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
21
Fairy Tale Polish Ads
The Avon Colortrend Contos de Fadas Campaign is Entirely Enchanting
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Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
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Crucial Fruit Campaigns
Murilo Rangel Apple Ads Emphasize the Importance of Bite
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Fairy Tale Dating Ads
The Match.com Campaign Helps Find True Love Wherever
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Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
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Fantasy Fashion Campaigns
Abandon Your Nightmares With Meltin'Pot
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Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
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Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
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Fairytale Online Branding
Wax Turns Old-School Stories Into Modern Masterpieces
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Fairytale Condiment Ads
The Banuete Chilero Campaign Recreates Racy Princesses from Childhood
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Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
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Fairy Tale Flooring
InterfaceFLOR's 'Once Upon a Tile' Collection is Mystical and Imaginative
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Fabled Restaurant Campaigns
The Caminho de Casa Print Ads Take a Fairytale Turn
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Paper Diorama Ads
The Colsubsidio Book Exchange 2013 Campaign is Inspired by Fairy Tales
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German Magazine Marketing
Fairytale Campaign
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Religious Fairy Tale Ads
The Viva e Deixe Viver Campaign Compares Prayers to Stories
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Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
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Fairytale Commercials
Toma Leche Milk Ads
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Distracted Dragon Ads
This Corre Cutia Bookstore Campaign Stresses a Universal Interest in Reading
2
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
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Viral Fantasy Videos
Cherie's Tree House Trailer Indulges in a Deep, Dark & Romantic Fairytale
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Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Playful Pet Accident Campaigns
IKEA Unveils the Don't Worry, You Can Afford It Campaign
Cartoon-Inspired Body Care
Lush Debuts a Humorous Shrek-Inspired Body Collection
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Ogre-Inspired Clogs
Crocs and DreamWorks Created a Shrek-Inspired Shoe
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Cartoon Character-Inspired Sneakers
Disney and adidas Unveil Its New Pinocchio-Inspired Sneakers
Fantastical Crystal Slippers
Swarovski Recreated Cinderella's Glass Slippers for Disney's 100th
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Kids' Money Management Books
'The Adventures of Ca$hman & Supersaver' Promotes Financial Awareness
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
TikTok Disney Collabs
TikTok and Disney Collaborate to Celebrate Disney's Centennial Anniversary
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
GenAI Bedtime Stories
SmartDreams Uses AI to Help Kids Craft Their Own Stories
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Angelic-Themed Fairy Tale Books
Chloë Sevigny Stars in Conversations with Angels by Chopova Lowena
Women's Literature-Inspired Skincare Stores
Aesop Boasts a Women's Literature Library
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Funny Fruit Snack Storybooks
The Welch's 'Sometimes It’s Not Stealing' Storybook is Cheeky
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Social Reading Apps
Fable is a Social App for Readers That Goes Beyond Book Clubs
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
AI-Tailored Bedtime Stories
Slumber Stories AI Tells Stories Based on a Child's Interests
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Live-Action Film Kids Meals
McDonald's The Little Mermaid Happy Meal Comes in Several Options
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Snack Sharing Books
Welch's Delightful Storybook is a Lesson in Shared Snacking
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Magical Mischief Games
Fairy Prank is a Family-Friendly Guessing Game
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel