There's something very magical about reading fairytales and immersing yourself in that fantasy land of characters, and these fairytale ad campaigns are utilizing those alluring elements to draw in viewers.
Fairytales often feature storylines with characters having to face evil villains or strenuous circumstances in order to gain their happy ending, and it is that adventurous and whimsical element that seems to engage and attract both children and adults alike. By infusing fairytale elements and characters into ad campaigns, marketers are able to creatively reference childhood stories and concepts that viewers will be able to relate to.
From fairytale condiment ads to twisted Disney campaigns, these inventive fairytale ad techniques will surely make an impression with their magical storybook references.
31 Fairytale Ad Campaigns
From Fabled Restaurant Campaigns to Classic Fairytale Book Ads:
Tana Makmanee — Aug 20, 2013 — Marketing
31
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
30
Tragic Fairytale Couple Photography
The Jeff Bark for i-D Magazine Editorial is Dark
29
Dior's Fairytale Inspiration
Midnight Poison Muse A Contemporary Cinderella
28
Fairytale Fashion Ads
Meltin Pot Campaign
27
Twisted Disney Campaigns
The '13th Street Horror Channel' Ads Kill Off Cinderella and Snow White
26
Using Fairytale Heroes to Promote Reading
Literacy Foundation Ads
25
Fairytale Peeled Fruit
The Wusthof Knives Snow White Ad Divulges a Knack for Detail
24
Fantastical Plastic Surgery Ads
The Clinica Dempere Campaign is Inspired by Fairy Tales
23
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
22
Farcical Fairytale Dating Ads
The McCann Erickson JDate Poster Promotes Serious Relationships
21
Fairy Tale Polish Ads
The Avon Colortrend Contos de Fadas Campaign is Entirely Enchanting
20
Famous Apples to Promote Cereal
Eve & Snow White for Kellogs
19
Crucial Fruit Campaigns
Murilo Rangel Apple Ads Emphasize the Importance of Bite
18
Fairy Tale Dating Ads
The Match.com Campaign Helps Find True Love Wherever
17
Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
16
Moonlit Ad Campaigns
The Dangerously Beautiful Hermes Fall '10 Campaign
15
Elderly Fairytale Heroines
Sabugosa Ad Illustrates That Children's Books Last Forever
14
Fantasy Fashion Campaigns
Abandon Your Nightmares With Meltin'Pot
13
Objectified Fairytale Characters
Pinocchio Gets Hunky in an Unbuttoned Shirt for Mr. Min
12
Homeless Fable Character Ads
The So Acao Solidarity Movement Campaign Encourages Book Donations
11
Fairytale Condiment Ads
The Banuete Chilero Campaign Recreates Racy Princesses from Childhood
10
Classic Fairytale Book Ads
The Gandhi Bookstores Ogilvy Ads are Immersed in Fantasy
9
Fabled Restaurant Campaigns
The Caminho de Casa Print Ads Take a Fairytale Turn
8
Fairy Tale Murder Commercials
The Three Little Pigs Advert by The Guardian Tells a Dark Story
7
Fairytale-Inspired Menswear
The superNova. AW13 Lookbook Takes Cues from 'Snow White'
6
Self-Sufficient Heroines
Fairytale Femmes in Home Depot's DIY Ads Don't Need Men
5
Religious Fairy Tale Ads
The Viva e Deixe Viver Campaign Compares Prayers to Stories
4
Modernized Fairy Tale Ads
Sky Broadband Invites You to Live 'Happily Ever After'
3
Fairytale Commercials
Toma Leche Milk Ads
2
Fairytale Denim
Levi's Ads Show 'Little Toughies' in Children's Stories
1
Whimsical Storytelling Ads
Characters Come to Life in AT&T's Bedtime Stories Commercial
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Anti-Consumption Natural Ads
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AI-Generated Fashion Campaigns
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Sun-Framing Billboards
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Kid-Powered Imagination Campaigns
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Sporty Fashion Spring Campaigns
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Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Enchanting Body Care Sets
The Lush Holiday Sets are "Un-dupable," Visually Appealing & Functional
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Anime Restaurant Meals
McDonald's is Inviting Manga Fans into the Real World of WcDonald's
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Promotional Film Food Products
Annie's Homegrown x The Little Mermaid Products are Limited-Edition
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Macaron-Flavored Cereals
Kellogg's Miraculous Cereal Reimagines a Classic Parisian Treat
Tiny Tasting Menus
Disney+ and Uber Eats Created Small Bites for the New Ant Man Movie
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Villainous Bridal Gowns
Allure Bridal's Newest Disney Bridal Gowns Were Inspired by Villains
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Cartoon Character-Inspired Sneakers
Disney and adidas Unveil Its New Pinocchio-Inspired Sneakers
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Illusory Yogurt Billboards
Müller Yogurt is Relaunching a 90s Favorite with a Gen Z Twist
Cartoon-Themed Kitchen Products
The Yoshinoya at Home Campaign Features Sanrio Characters
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
70s-Style Cat Snack Ads
Temptations' Creamy Purrrr-ée Treats Star in a Nostalgic Holiday Ad
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Digital Vacation Experiences
Fantasyland Hotel Partners with INTELITY for a New Guest Experience
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
Luxury Fairy-Themed Watches
Van Cleef & Arpels Unveils New Lady Féerie Watch Shades of Pink
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Carefree Ice Cream Campaigns
The Häagen-Dazs x Pierre Hermé Campaign is Celebratory
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Angelic-Themed Fairy Tale Books
Chloë Sevigny Stars in Conversations with Angels by Chopova Lowena
Festive Carnivorous Plant Ads
John Lewis' Holiday Ad Tells the Story of Snapper: The Perfect Tree
Creator-Celebrating Campaigns
The Frito-Lay My Joy Campaign Celebrates Creators of All Backgrounds
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Video Game Refreshment Campaigns
The Suntory x Super Mario Campaign is Playful
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Friendship Cream Cheese Campaigns
The 'You’ve Got a Friend in Philly' Campaign is Charming
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Live-Action Film Kids Meals
McDonald's The Little Mermaid Happy Meal Comes in Several Options
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Magical Chocolatier Menus
IHOP's Wonka-Inspired Menu is Full of Whimsical Eats
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Magical Mischief Games
Fairy Prank is a Family-Friendly Guessing Game
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Multifaceted CSR Funds
Merlin Venues is Supporting Children, Families, Aquatic Life, and More
Animation-Inspired Themed Hotels
Disneyland Resort Debuts the New Pixar Place Hotel
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic