There are memberships to a range of products and services -- and then there are exclusive memberships. This collection focuses on the latter to show how creating a carefully curated group of individuals with similar interests make them feel even more privileged. This sense of privilege is what makes such exclusive memberships so enticing.
Although a simple concept, by sticking to stringent guidelines, these exclusive memberships ensure a level of quality and mystery that keeps them incredibly relevant in different societies. This sense of exclusivity is able to extend into a variety of industries as well. From members-only coffee bars to social betterment groups and even boutique gyms, there is one for every interest out in the world. As limiting as such memberships may seem, there's a flexibility to them that is incredibly beneficial.
14 Examples of Exclusive Memberships
17
Scholarly Boutique Gyms
The Library Gym is Transforming Training into an Upscale Activity
16
Art-Centric Social Clubs
The Norwood Club in Chelsea Brings Together the Creative Elite of NYC
15
Rapper-Founded Members Clubs
The Sher Club is a Private Members Only Club Founded by Drake
14
Luxury Plane Memberships
This Luxurious Residence is Giving Homeowners Time on a Private Jet
13
Indulgent Eyewear Memberships
The Monocle Order's Memebership Program is Heaven for Glass Hunters
12
Boutique Coworking Facilities
East Room is a Design-Focused Creative Membership Club in Toronto
11
Luxury Members-Only Cinemas
iPic Theaters is a Chain of Upscale, Membership-Based Cinemas
10
Luxury Credit Memberships
Magnises Credit Card is Designed for Youthful Age Groups
9
Invitation-Only Arts Associations
The Battery is a Chic Members-Only Club in San Francisco
8
Social Betterment Groups
Ivy Club Members Take Pride in Being Leaders in Thought & Innovation
7
Members-Only Airlines
Beacon Service Introduces Subscription-Based Travel for Frequent Fliers
6
Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
5
Members-Only Coffee Bars
This North London Coffee Shop Sits Within a Coworking Club
4
Members-Only Flight Clubs
Beacon Makes Exclusive Semi-Private Flights Between New York and Boston
3
Exclusive Nightlife Apps
The Members-Only InList App Highlights the World's Hottest Nightlife
2
Monthly Goodwill Memberships
CharitySub Makes Supporting Urgent Causes Easy
1
Exclusive Campus Networks
The College-Only Speakiesy App Can Be Used at SXSW 2015
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Premium Gaming Subscription Services
PlayStation Plus Expands Access to Recent Blockbuster Titles
Mega-Yacht Wellness Experiences
The Exclusive Alo Voyage Brings Pilates and More to the Coast
Elevated Fitness Experiences
Life Fitness and Les Mills Join Forces to Enhance Experiences
Luxury Handbag Subscription Tiers
Zero Collective Offers the Handbag Club Membership
Application-Based Membership Platforms
ATEAM Accommodates Both Romantic and Platonic Relationships
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Celebrity Coffee Machines
Ninja Launched Its David Beckham Limited-Edition Luxe Café Pro
Reimagined Loyalty Programs
Starbucks Canada Unveiled an Updated Rewards System
Gamified Loyalty Campaigns
Collect Points with IKEA Family Presents Updated Membership Benefits
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Exclusive Restaurant Loyalty Programs
The Wingstop Club Wingstop Loyalty Program is Digital-First
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Creator-Powered Skincare Movements
The Inkey List's NO BS Skincare Club Celebrates Simplicity
Gym-Inspired Apparel Collections
World Gym Corporation Joins Forces with Philcos
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Cosmetic Fitness Club Partnerships
Equinox and Le Labo Partnered to Elevate Personal Care
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Sober Sauna Experiences
Wellness Social Club Debuts ASCENSION: the Ultimate Sober Sauna Rave
Social Media Subscription Services
The Instagram Plus Subscription Offers Users Exclusive Features
Mindful Performance Pop-Ups
lululemon Studio Yet. Brings Intention to Strength and Movement
Mystery Fragrance Subscriptions
Scentbird Society Shares Members-Only Scent Curations
Membership-Based Hair Extension Salons
The Hair Extension Bar Spotlights Its Operational Model
Premium Signature Coffee Pods
The Keurig Coffee Collective Uncomplicates Morning Routines
Efficient Fitness Booking Platforms
SPORTL's Pay-as-You-Train Fitness Booking Platform Launches
Closed-Loop Retail Media Networks
Sam’s Club connects ads directly to measurable sales outcomes
Customer-Led Loyalty Programs
The Iconic Unveils a Loyalty Program Built on Community Insight
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
Members Club Bold Interiors
Soho House Tokyo Opens a Four-Floor Space in Aoyama Omotesando
Adult Social Clubs
Social Club 150 Offers In-Person Events to Connect Adults in Their 40s - 60s+
Reimagined Pizza Loyalty Programs
Pizza Hut Reels in Customers with Hut Rewards
Shoreditch Members Hotels
Aethos London Shoreditch Opens as a Hotel and Members’ Club Concept
Community-Oriented Wellness Spaces
Basic Space Gym Integrates Training, Recovery, and Social Areas
Runner Loyalty Perks
Brooks Launches Member Benefits with Extended Wear Trial
Curated Grocery Platforms Rise
FirstClub Launches Its Curated Grocery Platform
Next-Generation Gym Concepts
The Edge Fitness Clubs Reveals Edge Immersian Plans
Restaurant Platform Loyalty Programs
OpenTable Announced Updates to its 'OpenTable Regulars'
Offline Dating Experiences
Beyond Debuts Social Club Prioritizing In Person Connections
Airline Loyalty Program Revamps
British Airways Elevates Loyalty with The British Airways Club
Collectible Amenity Kits
British Airways Launched a New Range of Business Class Amenity Kits
Longevity Social Clubs
Unbound is a Physical and Digital Health Membership Centered on Community
Fitness Leadership Scholarships
Gym Revival Group Announces Its Future Fitness Leaders Scholarship
Lifestyle Coffee Expansion
Black Sheep Coffee Expanded Its Specialty Café Presence in Miami
Supermarket Loyalty Initiatives
ALDI Has Launched a New Initiative Named the Quarter Club
Luxury Safari Camps
The Hyatt Hotel Loyalty Program Expands Its Portfolio with New Experiences
High-End Restaurant Reservation Offers
Uber One Exclusive Tables Was Launched with OpenTable
Bespoke Distillery Visitor Experiences
The Dalmore Unveils a Reimagined Guest Experience
Sports-Centric Loyalty Programs
The Updated ‘myAcademy Rewards’ Program Offers Credit Card Linkage
Wellness Shop-in-Shops
Wellness by Ulta Beauty Shares Immersive, Informative Experiences
Modern Luxury Cardio Lines
Matrix Fitness Introduces the Ultra-Slick Onyx Collection
Wellness Destination Memberships
Sweat & Tonic Unveils Holiday Gift Packages for Fitness Lovers
Consumer Feedback-Focused Apps
Clasy Allows Fitness Enthusiasts to Rate Their Workout Classes
Elevated Gym Membership Services
Custom Fit Offers Unlimited DEXA Scans and VO2 Max Testing
Luxury Motorsport Travel Partnerships
Flexjet Becomes Formula 1's Private Aviation Supplier
Community Event Hubs
Annex House is a First-of-Its-Kind Physical Gathering Space from Usal Project
Invite-Only Fashion Membership Tiers
Vivrelle Debuts an Invite-Only Membership Tier Called Privée
Non-Alcoholic Wine Clubs
The Boisson x AHM Non-Alc Wine Club Shares Curated Picks
On-Demand Fitness Partnerships
BLK BOX Recently Joined Forces with Solo60
Ecosystem-Based Loyalty Programs
BMO Connects Travel, Dining and Banking Rewards
Flexible Lifetime Workouts
FitFusion Lifetime Access Lets Users Stream Varied On-Demand Workouts
Symbolic Mental Health Initiatives
GymNation Temporarily Removes All Weight-Training Equipment
Book-Themed Bar Concepts
Book Bar is an Upcoming Destination for Shopping, Eating & Connecting
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Airline Loyalty Program Expansions
Flying Blue Launches a Status Equivalency Offer
Comprehensive Private Health Societies
Everhaus Emphasizes Luxury and Proactive Health
Medical Knowledge-Focused Membership Programs
The Board of Medicine Democratizes Access
On-Site Employee Gyms
EGYM Hussle Opens New London Headquarters
Celebrity Curated Literary Clubs
Dua Lipa Facilitates the 'Service95 Book Club'
Cross-Industry Loyalty Ecosystems
oneworld and Taj Connect Airline and Hotel Rewards
Luxury Retail Ecosystems
Exemplar Luxury Group Unites Three Luxury Retail Banners
Commitment-Based Subscriptions
Apple Introduces Monthly Plans with 12-Month Commitment Options
Luxury Learning Rewards
Education Couture Rewards Summer Reading with Premium Apparel
Pet Product Discount Programs
Pets at Home Pets Club Prices are Only for Pets Club Members
Progress-Focused Fitness Partnerships
lululemon and The Athletic Clubs Boost the Yet Philosophy
Experiential Loyalty Programs
Lowe's and Live Nation Reward Members with Concert Perks
Exclusive High-Profile Party Lounges
GBK Brand Bar Hostes Its Exclusive Pre-Grammy Luxury Lounge
Co-Branded Wellness Challenges
incentifi and Healf Give Employees Incentives to Be Healthy
Luxury Fitness-Focused Partnerships
Equinox Partners with Flex to Enhance Membership Experience
Mindful Wellness Platforms
Human Limits Offers Cinematic Yoga, Mobility, And Meditation Classes
Sophisticated Members-Only Cocktail Lounges
Lush Life Hospitality Group Opens Bull Moose
All-New Fitness-Focused Business Suites
EGYM Has Introduced a New Software Package
Women-Focused Sports Stores
The Women’s Sports Store Can Be Accessed Digitally in the UK
Gastronomic Coffee Experiences
illy Blends Coffee and Fine Dining in a Chef-Led Series
Adaptable Fitness Approaches
24 Hour Fitness is Moving Away from a Standardized Fitness Model
Enhanced Wellness Memberships
Love.Life Upgrades Its Service Offerings and Membership
Niche Club Apps
Phictly Connects Fans of Books, Movies & Shows in Small, Engaged Groups
Lifestyle Gaming Ecosystems
Nintendo Extends Music Access Beyond Its Consoles
Alcohol-Free Members Clubs
The Maze NYC is a New Private Social Club in Manhattan’s Flatiron
Fragrance Brand Discount Subscriptions
The Fragrance Shop MyTFS Membership Offers Savings
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Expanded Membership Benefits
Uber One Introduces Family Sharing and Complimentary Ride Upgrades
Luxury Beauty Destinations
A Niche Beauty Destination Offers Premium Services
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Residential Luxury Resorts
Four Seasons Maui Introduces a Concierge-Led Club Floor
Curated Pet Subscriptions
Genius Dog's Limited Monthly Boxes Create Moments Between People & Pets
Promotional Fitness Incentives
Planet Fitness' PerksFest Returns with Exclusive Discounts
Flexible Medspa Memberships
The Vault by ALEXIS LAUREN Moves Beyond a Pay-Per-Treatment Approach
Phygital Loyalty Experiences
Lush Links App Rewards to In-Store Events and Services
Cross-Platform Memberships
Xbox and Discord bundle gaming and social benefits
Social Rest Clubs
Club Rest Stop is on a Mission to Make Rest Cool Again
Hospitality-Driven Collectives
The Aperitivo Society Curates Italian Culture for Communities
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Personalized Console Ecosystems
Xbox adds new interface updates and Gamerscore badges
Fitness Social Clubs
PAKT is Toronto's First Cohort-Led Group Fitness Program
Membership-Based Healthcare Practices
Lutanen Health Opened Its Boston Flagship Location
Empowering Fitness Journey Campaigns
BODYBAR Pilates Launches the 'Reform the Rules' Campaign
Multi-Benefit Wellness Bundles
Hotel X Toronto Introduces a New Experience Wellness Package
Next-Gen Health Club Education
Inspire360 Partners with the American Council on Exercise
Subscription-Based Attractions
Six Flags Expands Monthly Memberships Across Regional Parks
Ready-Made Brand Marketplaces
Brands Like These Sells One-Off, Agency-Quality Brand Kits
Integrated Digital Golf Platforms
Troon Debuts Access to "Usher in a New Era in Golf Rewards"
Community-Controlled Social Apps
Byio Members Decide Which Public Figures & Celebs Get Invited In
Health Club Education Partnerships
Inspire360 Has Announced a Partnership with TRX
Experiential Resort Loyalty Programs
Sandals Launches the Island Insiders Club
Cultural All-Inclusive Resorts
Mondrian Cancun Blends Local Culture, Dining and Social Events
Founder Networking Platforms
The Startup Club Connects Founders With Key People and Resources
Sizable Athletic Membership Parties
The Athletic Clubs Hosted a Party with 500+ Members
Premium Travel Access
Wingle Pass Offers Elite Airline Benefits Without Airline Status
High Performance Goft Clubs
Majesty Golf Introduces Premium Golf Clubs with PRESTIGIO 14 Launch
Premium Ride-Perks Subscriptions
Waymo Premier Is Waymo's New Invite-Only Membership
Rewarding BNPL Memberships
Klarna Memberships Come in Premium and Max Tiers
Gym Growth-Focused Platforms
Gym Launch and ABC Fitness Partner to Enhance Operations
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Retail Membership Ecosystems
Walmart+ Combines Delivery, Shipping, and Streaming Benefits
Milestone Habit Trackers
The 100 Club Helps Users Build Habits Through Milestones Effectively
Campus Convenience Hubs
Co-op Expands Self-Service Stores Across Russell Group Universities
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Wine Club Releases
Gainey Vineyard Introduced New Wine Club Selection for Club Members
Squad Training Business Models
The Athletic Clubs is Growing and Launching in Chicago
Cardholder Access Experiences
Visa Unlocks Early Access and VIP Perks at Top of the Rock
Personalized Event Concierges
The Expanded Minted Concierge Service Simplifies Event Planning
Robotaxi Membership Programs
Waymo introduces premium perks for frequent autonomous riders
Niche Membership Monetization Strategies
Outfit Formulas Launches Paid Membership With Alison Lumb
Premium Private Gym Models
SOLO60 Opens a New St. Katharine Docks Location
Flexible Gym Access Platforms
REP Gym Pass Provides Access to 160+ Independent Gyms With One Pass
Membership-First Wellness Clubs
VIMALIFE Officially Opens Doors to its New Leslieville Club
Music-Based Social Networks
Record Club Has Users Share Music with Friends and Family
Repurposed Workplace Training Hubs
Cachet Group Transformed the Anytime Fitness Basement