A collaboration between 111 Murray Street and BlueStar Jets will reward residents of a condominium with a luxury plane membership. The residential building will have a unique flared design and will feature high end furnishings in the upscale neighborhood of Tribeca, New York. The building will have an 150 exclusive units that will double as a unique plane membership to an on-demand private jet and helicopter service.
Residents at 111 Murray Street will receive a 'SkyCard' with which they will be entitled to a certain number of hours on a BlueStar jet. SkyCard members will be able to choose from BlueStar's 13,500 private planes or helicopters that will be arranged by the building's concierge. With the touch of a button and an exclusive airplane membership, residents can book a trip to any destination across the world.
What's Driving This Trend
- Luxury Plane Memberships
- The concept of luxury plane memberships proposed by 111 Murray Street and BlueStar Jets is a potential disruptive innovation for the aviation industry, offering high-end flying options for residential communities.
- On-demand Private Jet and Helicopter Services
- The idea of on-demand private jet and helicopter services presented by BlueStar Jets opens up opportunities for companies to offer similar options to affluent customer segments, catering to their need for high-end transportation.
- Exclusive Residence with Added Air Travel Benefit
- The exclusive residential offering by 111 Murray Street combined with added air travel benefits provides an opportunity for real estate developers to differentiate their high-end residential unit offerings by partnering with luxury private air travel services.
Who This Affects Most
- Real Estate
- The real estate industry can leverage the concept of luxury plane memberships to differentiate high-end residential unit offerings by partnering with luxury private air travel services.
- Aviation
- The aviation industry can create more on-demand private jet and helicopter services to cater to affluent customer segments that demand high-end air travel experiences.
- Hospitality
- The hospitality industry can explore adding exclusive air travel benefits to their high-end customer offerings and partnering with luxury private air travel services.
