Custom Fit — a San Francisco-based performance and longevity studio — has become the first gym in the United States to include unlimited DEXA scans and VO2 max testing in its core membership. This announcement comes alongside the brand’s opening of its fourth location in Downtown San Francisco.
Custom Fit boasts services encompassing genetic testing, bloodwork, gait analysis, fitness training, nutrition coaching, infrared sauna, and cold plunge therapy. With unlimited DEXA scans, a member can see exactly how many pounds of lean mass they have gained, how much fat mass they have lost, and whether that gain or loss is happening in the arms, legs, or trunk. Similarly, VO2 max testing, which measures the maximum amount of oxygen the body can use during exercise, is one of the strongest predictors of longevity and all-cause mortality.
By making both tests unlimited and included in the membership, Custom Fit removes the financial and logistical barriers that have kept these diagnostics out of reach for most people.
Image Credit: Custom Fit
What Makes This Trend Stand Out
- Data-driven Fitness Memberships
- Longitudinal biometric tracking embedded in memberships enables hyper-personalized programming and performance benchmarking over time.
- Diagnostic-as-a-service Gyms
- Gyms bundling clinical-grade diagnostics into core offerings creates new consumer touchpoints for routine health monitoring.
- Preventive Longevity Consumerization
- Making longevity metrics like VO2 max and body composition broadly accessible fosters mainstream demand for early-intervention products and services.
Sectors Adopting This
- Fitness and Wellness
- The sector is transitioning into integrated health platforms that combine training, recovery, and diagnostics for full-spectrum member care.
- Healthcare Diagnostics
- Diagnostic providers face opportunities to decentralize testing by partnering with consumer-facing fitness locations for routine biomarker capture.
- Health Insurance and Benefits
- Payers could leverage continuous consumer biometric data to underwrite outcome-based plans and tailored preventative benefit designs.
