Web retailers typically don't have to rely on traditional means of advertising to bolster sales, but these eCommerce campaigns reflect a growing movement from brands looking to secure a place in both the online and offline worlds.
eBay and Alibaba are just a few online giants that have released commercials that are traditionally associated with brick-and-mortar retailers. It's also worth noting that during the Super Bowl 50 this year, Amazon and PayPal are two leading web retailers that launched their first-ever Big Game advertisements.
eCommerce giants are also infiltrating the offline world with a number of creative stunts, including murals, pop-up shops, organized meetups to connect consumers and vendors, as well as partnerships with brick-and-mortar retailers so that products formerly exclusive to the web can be found in-store.
17 Creative eCommerce Campaigns
From Digital Currency Commercials to Marketplace Supplier Meetups:
Laura McQuarrie — Feb 11, 2016 — Marketing
17
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
16
Online Retailer Bookstores
Amazon Books Opened Its First Physical Store Using Online Data
15
Hipster Kids Smartphone Ads
The Amazon Fire Phone Campaign Cleverly Expands Demographic
14
Mobile Discount Stores
The 'Treasure Truck' Will Drive Around Seattle Selling Discount Goods
13
Cargo-Sized Cardboard Crates
The Amazon Nissan Box is the Biggest Paper Carton You've Ever Seen
12
Fashion Confidence Campaigns
Amazon Fashion Encourages Women to Embrace Their Beauty Differences
11
Smart Speaker Ads
The Amazon Super Bowl Commercial Reveals the Capabilities of 'Echo'
10
Buy-Online Burger Campaigns
Burger King India is Pre-Selling Whoppers to Launch Its First Store
9
Resourceful Vendor Meetups
Ebay in Person is a Series of Educational Networking Events for Sellers
8
Problem-Solving Holiday Campaigns
eBay's Gift Concierge Responds to Holiday Troubles on Twitter
7
Digital Currency Commercials
This Paypal Super Bowl Commercial Introduces the Future of Money
6
Lyrical Online Shopping Ads
This New Ad for eBay Incorporates Lyrics from 'Tik Tok' by Ke$ha
5
Celebratory Sales Holidays
Amazon Prime Day Helps People Celebrate the Company's 20th Anniversary
4
Comical Shopping Holiday Commercials
Frank Underwood Gave a Presidential Speech on Singles Day
3
Web Retailer Murals
Amazon Asked Artists to Interpret What 'Prime Living' Means in a Mural
2
Marketplace Supplier Meetups
The Etsy Visits Sellers Program Helps the Service Grasp Its Vendors
1
Holiday Gift Shopping Ads
This Ad for PayPal Promotes Spending Time with Family Instead of Malls
Related Ideas
Authenticated Luxury Shops
The eBay Luxury Exchange Accepts Pre-Owned Luxury as Currency
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AR Fashion Pop-Ups
ZERO10 + Crosby Studios Set Up a Shop with Digital-Only Clothing
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Metaverse Advertising Services
'NFT Plazas' Announced a Billboard Advertising Platform
Engaging Shelf Displays
Netvisual is Elevating In-Store Advertising with its Shelf Edge Displays
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Dynamic Metaverse Billboards
Roblox is Allowing Brands to Put 3D Promos in Virtual Worlds & Games
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Authentic Streetwear Stores
eBay's Canal Street Wear Features On-Site Authentication
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Weather-Triggered 3D Ads
Volta Media Launches Interactive 3D OOH Ad Options for Marketers
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Digital Grocery Screens
Kroger Launches the New Digital Smart Screens Across 500 Store Locations
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
E-Commerce Advertising Solutions
Reddit is Enhancing its Reach with the New Dynamic Product Ads
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Online Luxury Resale Platform
eBay Has Launched a Luxury Consignment Platform for High-End Clothes
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Small Business Grants Program
eBay Kicks Off Its Fifth Annual Up & Running Grants Program
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Integrated E-Commerce Apps
Amazon is Adding 'Buy with Prime' to Shopify through New Integrations
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Shoppable TV Show Ads
Shop the Scenes Allows You to Purchase Furniture, Clothing, and More
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Trading Card Collector Camps
eBay's Collectors Camp Provides Insights, Tools & Strategy
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Cheeky Electric Vehicles Ads
Škoda 'Hijacks' Competitors in Innovative Marketing Campaign
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Virtual Appliance Showrooms
Samsung's Shoppable Instagram Profiles Replace Department Stores
AI-Powered eCommerce Reviews
Amazon Customer Review Highlights Leverage AI Capabilities
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Streamlined Shoppable Video Ads
Instacart Launches New Shoppable Video Ads in 'Ads Manager'
Uplifting Latin Business Campaigns
UPS is Championing Latin and Hispanic-Owned Small Businesses
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Sentimental Holiday Ad Campaigns
Amazon's Joy is Made Campaign Evokes Holiday Emotion
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Sneakerhead Mentoring Programs
eBay's Sneaker Academy Turns Sneakerheads Into Entrepreneurs
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Virtual Beauty-Focused Stores
Laura Mercier Debuts the Virtual ‘World of Beauty’ Store
Blockbuster Shopping Campaigns
Walmart Reunited the Mean Girls Cast for Its Black Friday Ads
Pre-Loved Wedding Hubs
eBay is Meeting the Growing Demand for Secondhand Bridalwear
Tax-Season Online Campaigns
These Video Ad Spots Urge Canadians to Take Advantage Of Tax Benefits
Digital CPG Catalogues
Haven's Kitchen Uses QR Codes to Advertise its Product Portfolio
Mobile Game Payment Partnerships
NetEase is Partnering with Checkout.com on Game Payment Solutions
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Nostalgic Shopping Ads
The Rakuten Big Game Campaign Revives Alicia Silverstone as Cher Horowitz
Luxury Consignment Services
eBay Offers Luxury Consignment for Designer Handbags
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Digestible Shopping Feeds
Amazon Debuts the Inspire Platform to Drive Sales and Consumer Marketing
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
Ecommerce Returns Programs
Loop Launches an App to Help Shopify Merchants Optimize Returns
Digital Retailer Strategy Updates
This Walmart eCommerce Update Refreshes the Website and App
Milk Carton QR Brochures
Aldi Has Begun Promoting its New Digital Brochure on its Milk Cartons
Creator-Driven Grocery Shopping Platforms
Jupiter Helps Shoppers Discover Recipes From Creators
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Retail Social Platforms
Walmart is Taking Social Media Seriously with 'Walmart Creator'
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
B2B eCommerce Retailer Platforms
Walmart Business Streamlines Access to Essentials
Online Beauty Marketplaces
Superdrug and Mirakl Introduce a Health and Beauty Online Marketplace
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Exclusive Subscription-Based Merchandise
Disney+ Expands Into E-Commerce with a Merch Shop
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
eCommerce Credit Cards
Shopify Credit is a Business Card Exclusively for Merchants
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Shopping-Oriented Metaverses
Flipkart Launches Its Own E-Commerce Metaverse, 'Flipverse'
Unpredictable Festive Ad Campaigns
The American Red Cross Launches the New Snowfall Campaign
Video-Powered eCommerce Services
Apple Shop with a Specialist Over Video Supports At-Home Shopping
Label-Backed Musical Merch
Warner Music Partners with DRESSX for Digital Merchandise Collections
Social E-Commerce Platforms
TikTok is Launching a New E-Commerce Platform for Consumers
Immersive Luxury Fashion Campaigns
FLANNELS Launches Its 'Welcome to New Luxury' Campaign
Online Car Retailer Campaigns
Clutch Launches the Second Iteration of 'Deflate the Dealership' Ad
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
AI-Powered Video Advertisements
YouTube is Utilizing AI to Enhance its Advertising Approaches
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Accessible Commerce Engines
Ecommerce Platform Mason Seeds $7.5m as It Takes on the ‘Amazon Tax’
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Music Content Campaign Tools
Spotify Presents the Showcase Tool for Artists to Promote
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Highly Customizable Marketplace Platforms
McFadyen Digital Partners with Nautical Commerce
Integrated Merchandise Media Platforms
OnlyFans Integrates Merchandise Shopping on its Platform
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Enhanced Shopping Results
Google Updates its Search Engine to Better Aid Holiday Shopping
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Live Shoppable Streams
CommentSold Introduces a New Shopify Feature for Live Shopping
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign