Drunks are a messy bunch, either wildly creative and exuberant or unpredictable and violent. The innovations below are focused on either one end or the other of this manic-depressive continuum of intoxication.
Take the iBoxer, for example. What sober person would want to play with a giant punching bag that looks like an iPhone? It takes a lush to come up with such deliciously garish design. Conversely, no drunk could ever come up with some of the innovative anti-drunk driving campaigns featured below.
Whether you're a teetoaler or a total lush, you'll find something in this cluster to suit your alcoholic preference.
21 Drunktastic Innovations
20
Ugly Drunk Scenarios
Maktub Ads Encourage Drinking at Home
19
Drinking Shoes
Walk With Your Vodka
18
LG Breathalyzer cellphone
End Of Drunk Dialing
17
Drinking Campaigns
A Night to Remember or Forget ?
16
Everything on Wheels
Toyota Drunk Driving Ads
15
Intoxicated Photography
Marcel Wanders' Sexy Happy Hour
14
Silly BBQ Decorations
Drunk Chicken Heads
13
Trapping Alcoholics in Glasses
Anti-Bing Drinking Campaign: Was It Worth It?
12
Giant iPhones for Discos
The Coin-Operated iBoxer For Drunken Amusement
11
Children as Designated Drivers?
Son, 11, Drives Home Drunk Dad
10
Backwards Awareness Commercials
Anti Binge Drinking PSAs
9
Incoherent Commercials
A Drunk Jeff Goldblum for Apple iMac
8
Anti-Drunk Driving Tech
Nissan's Concept Car For Lushes
7
Drunk E-Mail Prevention Tools
Google Mail Goggles
6
Bleeding Drink Coasters
Mumbai Traffic Police Combat Drunk Driving
5
Lavatories for Lushes
Combo Urinals & Vomit Receptacles
4
Tombstoning Craze
Drunken Idiot's Sport
3
Tax Funded Freebies for Drunks
Free Flip Flops in England
2
Comic Virals
Drunk Tilted Room Sketch
1
Anti-Drunk Driving Gadgets
Geosat 6 Drive Safe
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Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Humorous Drink Cart Ads
Tito’s Spokescart Returns with New Tricks and the Same Laid-Back Charm
Rapper-Approved Functional Drinks
Snoop Dogg and Harmony Craft Beverages Launch Iconic Tonics
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Soda-Inspired Hair Accessories
Diet Coke by Framar Shares Limited Tools and Style Statements
Festively Irish Cafe Drinks
The Dutch Bros St. Patrick's Day Drinks Come in Two Locations
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Edible Cocktail Shots
BUBL Cocktail Shots Debuts an Unconventional Approach to RTD Beverages
Multi-Serve Non-Alcoholic Cocktails
Non-Alcoholic Cocktails by ISH are Available by the Bottle
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Juicy Cannabis Seltzers
Not Beer Vibed Features Real Fruit Juice, THC and CBD
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Rebellious Non-Alcoholic Whiskey
WhistlePig & Alice Cooper Introduce a Non-Alcoholic Drink
Functional Electrolyte Energy Drinks
Unwell Energy Drinks Come in Four Flavor Options
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
THC-Infused Beverage Lines
Gigli Has Emerged as a Disruptive Force in the Cannabis Beverage Market
Nootropic-Packed Alcohol-Free Cocktails
These New Smiling Wolf Drinks Feature a Functional Recipe
Fruit-Forward Party Sodas
Lotza is Redefining Celebrations as The Soda Made To Party
Social THC Botanical Beverages
Alohi Has Launched Its New Sparkling THC Beverage With Adaptogens
Alcohol-Free Nitro Cocktails
Funkin Launched an Alcohol-Free Strawberry Daiquiri and Piña Colada
Pop-Culture-Inspired Soda Drinks
Cool Sips Embraces Pop Culture Moments with Themed Drinks
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Festive Tonic-Crafted Mocktails
Hiyo Spotlights Two Fruity Mocktails for Winter
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Ready-to-Sip Sparkling Cocktails
On The Rocks Cans Meet the Demand for Premium, Portable Cocktails
Non-Alcoholic Botanical Spritzes
Botivo's Sparkling Botanical Aperitivo Entices a Younger Audience
RTD Sparkling Adaptogenic Beverages
Mingle Mocktails Unveils 'Mingle Mood'
Inaugural Zero-Proof Awards
Bottle Raiders Has Established the Inaugural Zero Proof Choice Awards
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Sweet Shop-Inspired Cocktails
These BrewDog Canned Cocktails Come in Two Nostalgic Varieties
Cannabis-Infused Social Sodas
Daizy's Refreshing THC-Infused Beverages Support Socialization
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Dream-Based Cocktails
Tanqueray No. TEN's Cocktail of Dreams Project Uses EEG Technology
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Classical Non-Alcoholic Cocktails
Dirty Virgin's Non-Alcoholic Drinks Replenish with Electrolytes
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Day-to-Night Infused Drinks
Kick Fizz's Day Drinking & Evening Buzz Suit Different Occasions
Nootropic Productivity Drinks
Neutonic Shares a Research-Backed Ingredient Blend for Boosted Focus
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Juicy Vodka Cocktails
Holla Spirits Launched Two Nostalgic, Flavor-Forward RTD Cocktails
Cocktail-Inspired Probiotic-Infused Sparkling Beverages
Wildwonder is Launching Blackberry Violet
Electrifying High-ABV Coolers
LYTT Electric Coolers Come in Recyclable, Glow-in-the-Dark Vessels
Retro-Inspired Functional Seltzers
Wavy Daze is Experiencing Substantial Growth
AI-Powered Beverage-Rating Apps
Bottle Raiders Revolutionizes the Review of Premium Spirits
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Smartphone-Integrated Water Bottles
frank green’s Emotional Support Bottle Features an iPhone Air
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Festive Cocktail Calendar Kits
The Whitebox Cocktails Advent Calendar Features 24 Drinks Inside
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Alcohol-Free Spritz Refreshments
These New bottlegreen Spritz Drinks Come in Two Options
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Functional RTD Non-Alcoholic Cocktails
NOOT's Functional Non-Alcoholic Cocktail Hits Sprouts
Mocktail Advent Calendars
Upside Drinks' Festive Countdown Shares Curated Non-Alcoholic Cocktails
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Juicy Wine Cocktails
Drop Needle Drinks Combines California Sparkling Wine and Zesty Citrus Juice
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Artisanal Single-Serve Cocktail Mixers
These New Double Dutch Mixers Come in Nine Options
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
On-Tap Alcoholic Lemonades
Hooch Draught Brings the Brand's Libation to the Bar in a New Way
Artisan-Style Low-Calorie Cocktails
This Is Skinny Cocktails Come in Three Flavor Options
All-Hours Functional Mixers
Day & Night Drinks Reduce Hangover Effects & Support Next-Day Recovery
Alcohol-Free Nootropic Drinks
Soba Circus Delivers Functional Benefits Like Energy and Clarity
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
THC-Infused Bottled Cocktails
ORRA Boasts Premium Positioning and Cocktail-Inspired Sophistication
Elevated THC Drinkables
Mariona Specializes in Sophisticated Wine Alternatives
Martini-Themed Puzzle Sets
The Martini Set Pairs a Piecework Puzzle and a Set of Cocktail Napkins
Nootropic-Infused Productivity Drinks
Deep's Drink for Productivity Supports the Body and Mind
Mixed-ABV Beer Packs
The Holiday Detox Pack Eases the Transition to Dry January
Vodka-Powered Drinks
SpikedAde is a Vodka-Based Enhanced Beverage Inspired by Sports Drink Flavors
Zero-Proof Mushroom Seltzers
High Ground Elixir Crafts Natural, Adaptogenic Social Drinks
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Travel-Size Jewelry Cleaners
Diamond Drunk Elevates Jewelry Care with 'The Travel Collection'
Low-Dose Cannabis Beverages
Wynk THC-Infused Seltzers Come in New 2.5mg and 5mg THC Options
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
Pocket-Sized Drink Mixers
Drizz Conveniently Creates Zero-Sugar Cocktails & Mocktails on Demand
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Expansive RTD Libation Lineups
The Mixed-Up Cocktail Co. Offers 11 Drinks to Choose From
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Spirit-Forward Canned Cocktails
Whitebox and Bruichladdich Launched Four Classic Canned Cocktails
Herbal Blend Mocktail Kits
WishGarden's Mocktail Kit Supports Sober-Curious Gen Z & Millennials
Non-Alcoholic Party Punches
Lotza Features Feel-Good Adaptogens, Electrolytes and Vitamins
Modular Drinkware Systems
Dometic Designed a System with Mix-and-Match Lids and Accessories
Sporty Vodka Cocktails
Vodkade Tastes Like a Sports Beverage with a Kick
Emotion-Driven Cider Campaigns
Angry Orchard's Latest Campaign Subverts Anger-Inducing Moments
Tropical-Inspired Variety Packs
Smirnoff Ice Debuted the Smirnoff Ice Icy Island Variety Pack
Sparkling Super Beverages
All Phenoms Makes Fruit-Infused Functional Fizzy Drinks
Zero-Proof Functional Martinis
Dry & Dirty Offers an Adaptogen-Infused Twist on a Classic Cocktail
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Responsible Skincare Campaigns
Drunk Elephant Please Enjoy Responsibly Refocuses on Adults
Music Festival-Themed Cannabis Drinks
Woodstock Goods is Launching Hemp-Derived Drinks
Neighborhood Cocktail Bars
Brutes Offers a Unique Way to Choose a Drink with a Martini Barometer
Cheerful Fizzy Cocktails
Just Call Me Shirley Reinvents a Nostalgic Drink for a New Generation
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Functional Low-Alcohol Wines
Bright State Wines are Crafted with Botanicals and Herbs
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Antioxidant-Packed Blueberry Juices
IncrediBlu Shares the Natural Sweetness of Pure Blueberry
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Collaboration Dry January Podcasts
CHANCE Clean Cider and Sober Boozers Club Partnered This Month
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Drink Tracking Apps
MixMate Lets Users Log, Rate, And Save Cocktails Easily
Drinking Insight Tools
Sipfulness Alcohol Tracker Helps Users Monitor Drinking Patterns
Adaptogenic Soft Drinks
Muush's Functional Beverages Share the Benefits of Lion's Mane Mushrooms
Versatile Alcohol-Free Cocktail Mixers
Nomuss Mixers Target Drinkers and Non-Drinkers Alike
Branded Juice Cocktail Campaigns
These Ocean Spray Cocktails Revive the Classic Cosmopolitan
Batched Alcohol-Free Cocktails
De Kuyper Batched 0.0% Comes in Three Flavor Options
Cocktail-Themed Murder Mysteries
Murder on the Rocks Incorporates Elements of Cocktail Mixing
Craft Cocktail Kits
Here Here Market Spotlights the Delectable Craft Cocktail Trio
Alcohol-Free Martini Kits
The Dash Dry January Dirty Martini Kit is Limited-Edition
Party-Ready Grape Punches
BeatBox Beverages' Mystic Grape Meets the Demand for Bold Fruit Flavors
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Habit-Building Non-Alcoholic Challenges
Boisson and Sunnyside Run the Dry(ish) January Challenge
Smart Hydration Tracking
Drinko Simplifies Daily Hydration With Reminders and Goal Tracking
Healthier Drinking Habits Campaigns
ABC Fitness Joins Sunnyside for Dry-Ish January
Stylishly Durable Stemless Glasses
Djuce Studio Spotlights the Djuce Unbreakable Wine Glass
Cheeky Rapper-Headed Beer Campaigns
Vanilla Ice Saves Beers from Accidentally Exploding
Refreshing Golf-Inspired Beverages
Craftwell Cocktails® Debuts the Transfusion
Elegant Energy Drinks
Joyburst's Strawberry Champagne Energy Drink is Something to Celebrate
Burger-Infused Cocktails
Sunny's Lounge Serves a Bourbon Drink Infused with Smashburgers
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech
Tropical Non-Alcoholic Martinis
Aplós is Gearing Up to Launch a Non-Alcoholic Dragon Fruit Martini
Mixology Assistant Apps
Sip Cocktails Helps You Discover, Customize, And Enjoy Unique Drinks
Escapist Drink Pouches
EVERYDAZE's Drinkcation is a Versatile, Zero-Sugar Refreshment
Cocktail-Inspired Hydration Cubes
waterdrop's Mojito Hydration Cubes are Packed with Vitamins
Luxurious Nitro Cocktails
Inversion Nitro Cocktails Capture the Texture of Freshly Shaken Drinks
Interactive Party Games
'Roved' Makes Group Drinking Games Easy, Fun, And Instantly Social
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series