This is a TV commercial for the Apple iMac starring actor Jeff Goldblum and he is seems to be completely wasted. I'm sure there was a reason for that but the result is very amusing.
Implications - Celebs in comedic spots like this don't take themselves too seriously. This lack of pretension and guile ultimately makes them more appealing to consumers who are tired of being sold to with blatantly disingenuous ads everywhere they look or go. For businesses struggling to connect with consumers and who are not getting any results with their tried and true approaches, there is definitely a lot to be learned from taking a slightly more irreverent approach to making a connection.
Why This Trend Is Growing
- Irreverent Advertising
- Businesses can capitalize on the trend of irreverent advertising by using comedic elements to make a connection with consumers.
- Authenticity Marketing
- The trend towards authenticity marketing means businesses should consider featuring real personalities who don't take themselves too seriously in order to appeal to consumers.
- Humorous Endorsements
- The use of humorous endorsements by businesses represents a disruptive innovation opportunity to connect with consumers in a more engaging and memorable way.
Industries Being Reshaped
- Advertising
- The advertising industry should explore the trend of irreverent commercials to make a connection with consumers who are tired of disingenuous ads.
- Marketing
- As the trend towards authenticity in marketing grows, businesses should consider using celebrities who are not afraid to be themselves in their advertisements.
- Endorsement
- The endorsement industry has an opportunity to embrace humor in commercials, which can potentially make them more effective and memorable to consumers.
