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Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

While sometimes I'm left at baffled at how an article made the front page of Reddit, others, like this Australian comedy sketch, don't surprise me in the least bit.

The viral video featuring Aussie comedian Shaun Micallef is brilliant. The clip, part of the Micallef Pogram, shows him in the Drunk Tilted Room Sketch, pretending to fight the gravity of his off-kilter home.

It's hilarious! His wife watches him like he's crazy, but he continues to lean sideways and chase objects that roll across the room.

Studying viral videos is what we do as trend hunters, which is why it's important to track the popularity of clips on social voting sites like this one. Could there be a more entertaining line of research?!