Everybody remembers when Aubrey Graham introduced the phrase ‘YOLO’ earlier this year, shaving years off lives in the name of carpe diem -- these are a few of Drake's less pervasive contributions to the pop culture landscape.
Looking at this collection of Drake innovations, it’s easy to see why he has become of one rap’s most compelling figures. He’s quick to participate in self-deprecating humor, as displayed by the two clips (Hysterical Halloween Rap Songs and Hilarious Rapper Spoof Skits) from his stint as the musical guest on SNL, and just as quick to exude the typical tough-guy bravado rappers are known for in pieces like Outrageous Rapper Outfits.
My favorite of these Drake innovations is the Young Money-Made Outerwear. The biggest Drake innovations in rap and pop culture have come from unexpected collaborations and moves. Teaming up with dyed-in-the-wool Canadian company Canada Goose, is one of the savviest moves the 26-year-old star has made, further solidifying his loyalty to the Great White North.
32 Drake-Inspired Products
30
Boxing Knockout Memes
The Manny Pacquiao Knockout-Inspired Countless Satirical Memes
29
Lavish Rapper Lookbooks
LRG 2012 Holiday Collection Features Atlanta Rapper Gucci Mane
28
Plush Toy Mosh Pits
‘San Diego’ Video by Elos Arma Pushes New Music
27
Avant-Garde Analogue Chronographs
The Vaum Wristwatch Displays an Illusory Digital Appearance
26
Rapper Embrace Photoblogs
The Hugs From Drake Tumblr is Heartwarming
25
Pop Culture Parody Gear
These 'YOLO' T-Shirts are Satirical Yet Appropriate
24
Sporty Formal Hybrid Shoes
The Y-3 Drake Shoe Looks Good and Can be Worn Comfortably for Hours
23
Hilarious Popstar Memes
The Rihanna Memes Tumblr is Hysterical and True
22
Vigilante Advertising
21
Hip Hop Cartoon Blogs
The 'Rap Coloring Book' Tumblr Lets Your Inner Child Come Out to Play
20
Charismatic Hip Hop Cartoons
Saad Artaud Illustrates YMCMB Stars as Hyperbolic Caricatures
19
Cardboard Surfboards
Mike Sheldrake's Home Creation
18
Bearded Identification Charts
The Field Guide to Facial Topiary Defines Tech Employees by Scruff
17
Hip Hop Cartoon Caricatures
These Minimalist Rapper and Singer Designs Mirror the Music Industry
16
Modernized Classic Shades
The Crooks and Castles Summer 2011 Line is Vintage and Contemporary
15
3D Sound Wave Sculptures
The 'Microsonic Landscapes' by Realität Bring Your Songs to Life
14
Celebrity Face Hairstyles
This Salon Customer Gets Clipped with a Drake's Face Haircut
13
Multi-Role Movie Auditions
Intel and Toshiba's 'The Beauty Inside' Gives You Chance to Play a Role
12
Recontextualized Crooner Lyrics
'Sh*t Drake Says' Parodies Both the Singer and Viral Videos
11
Outrageous Rapper Outfits
Drake's 25th Birthday Ensemble is One of His Most Eccentric Yet
10
Young Money-Made Outerwear
Drake Shows off the New October's Very Own x Canada Goose Jacket
9
Surprise Superstar Karaoke Duets
The Drake 'What's My Name' Karaoke Video is Adorable
8
Artsy Rapper Freestyles
The Drake 'A Little Favour' Video Shows an Intimate Side of the Rapper
7
Hilarious Rapper Spoof Skits
The Drake SNL Skit Interview Shows off the Celeb's Sense of Humor
6
Global File Sharing Stats
This Infographic Explores the Highest Number of Downloads Worldwide
5
Hip Hop Instrumental Interpretations
Henderson Nguyen Covers Drake and The Weeknd's 'Crew Love'
4
Trompe L'Oeil Rap Videos
The Waka Flocka 'Round of Applause' Music Video is Risque and Steamy
3
Rapper Bar Mitzvah Films
The Drake HYFR Video Feat Lil Wayne is One Big Party
2
Twitter Rap Songs
Drake and Jimmy Kimmel's 'Tweet Tweet' Video Parodies Celebritweets
1
Award Show Prediction Videos
Veteran Writer Discusses the Nominees for 2012 Best Rap Album
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Young Rapper-Approved Fashion Collaborations
boohooMAN Joins Forces with DD Osama
Sustainable Streetwear Store Interiors
Snarkitecture Embraces Recycled Materials for This Store
90s-Inspired Califonian Fashion
Doni Nahmias Recently Debuted the California Poetry Capsule
90's Streetwear Luxury Outerwear
Canada Goose x Pyer Moss Combines 90's Streetwear with Luxury
Winter-Ready Wool Parkas
OVO and Canada Goose Launch Three-Piece Fall/Winter 2022 Collection
Rapper-Honoring Streetwear Capsules
Supreme Presents a MF DOOM Collection for the FW23 Season
Highly Affordable Fashion Launches
Kanye West Alters Prices to $20 On YEEZY SUPPLY Drop
Streetwear Festival Collaborations
Culture Kings Partner with Rolling Loud for a New Drop
Stunning Artist-Led Fashion Collections
catchoo Launched an Artistic Fashion Capsule with a Pop-up
Rapper Co-Branded Streetwear
BAPE and OVO Team Up Again to Launch New Fall/Winter 2022 Collection
Water-Inspired Sustainable Fashion
Craghoppers Unveils a New Collection for the SS23 Season
Futuristic Designed Lifestyle Sneakers
adidas Releases Y-3 Itogo in Japanese-Inspired Aesthetics
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Futuristic Rapper-Backed Shoes
Drake's 'NOCTA Glide' is Launching in Multiple New Colorways
Rapper-Inspired Apparel Collections
WACKO MARIA Releases Its First Tupac Collaborative Apparel
Celebrity-Approved Luxury Fashion Lines
The Louis Vuitton x Tyler, the Creator Line is Chic
Gaming-Inspired Fashion Collections
Charli Cohen x Diablo IV Hit Selfridges Stores in the UK
Nigeria-Inspired Spring Fashion
NOCTA Presents its Distant Regards Collection for Spring
Contemporary Collaboration Boat Shoes
The Drake's x Sebago Dockside Boat Shoe Comes in Two Colors
Luxury Technical Clothing Lines
Y-3 Embraces Performance-Driven Fabrics and Luxury
Luxurious Latex Puffer Jackets
Pharrell Designs a New Collaborative Maya 70 Jacket with Moncler
Game-Inspired Collaborative Apparel
Supreme and Yohji Yamamoto Launch Another Fall 2022 Collection
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Street-Informed Collaborative Outerwear
OVO and Canada Goose Join Forces on a New Collection
Musical Soda Ads
Dr Pepper & Yung Gravy Release 'Strawberries & Creamin' Song
Sporty-Influenced Streetwear Capsules
Off-White Celebrates Jordan Brand with New Capsule
New Wave-Inspired Fashion Collections
Abel Honor New York Boasts New Wave Streetwear for Men
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Limited-Edition Hood Trims
Canada Goose's Hood Trim Collective Accessories Playfully Accent Parkas
Premium Explorative Skate Products
OTW By Vans Celebrates Skateboarding Culture and Experiences
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Music-Informed Fashion Collections
Roc Nation and Moncler Join Forces on a New Capsule
Pizza-Inspired Streetwear Collections
Dinner Service Ny Debuts the Prince Street Pizza Collection
Rapper-Backed Sporty Streetwear
NFL and OVO Launch a New Collection of Streetwear Designs
Avant-Garde Fall Menswear
Rick Owens Unveils the LUXOR Collection for Fall/Winter 2023
Sporty Collaborative Graphic Streetwear
Off-White and Nike Continue to Work in Collaboration
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Rapper-Collaborative Graphic Streetwear
Lil Uzi Vert Joins HUMAN MADE on the UZI MADE COLLECTION
Harlem-Inspired Plaid Hoodies
Gap and Dapper Dan Partner to Launch New Dap Hoodies
Flight-Inspired Collaborative Apparel
The Elderstatesman and Air Drake Launch a Capsule Together
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Graphic Luxurious Accessory Collabs
Anti Social Social Club's SS24 Boasts Premium Collaborations
Hip-Hop-Commemorating Shoes
Timberland Launches a New Purple Boot Inspired by Hip Hop's Origins
Adventure-Inspired Outerwear Campaigns
Canada Goose & KidSuper Drop an NBA All-Star Collection
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Contemporary Skate Collections
Pro Skater Stevie Williams' DGK Releases the Cry Later Collection
Hip Hop-Inspired Menswear
HIDDEN.NY Partners with Rap Group N.E.R.D On New Apparel Capsule
Luxury Skatewear Collections
Balenciaga Unveils Its Latest Skatewear Themed Apparel Collection
Hip-Hop Heritage Jerseys
Mitchell & Ness Partners with Brands to Launch a Special Jersey Range
Festival-Backed Merch Collections
Levi's and Rolling Loud Boasts a Co-Branded Merch Collection
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Rapper-Inspired Technical Jackets
Moose Knuckles Taps Post Malone For 10-Piece Outwear Collection
Collaborative Varsity Lifestyle Streetwear
OVO and Playboy Join Forces on a New Collection
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Neutral Collaborative Streetwear Series
Lacoste and Highsnobiety Join on a New Collection
Chinese Heritage-Honoring Streetwear
VICTORIA and Yat Pit Join on the Chinese New Year Collection
African-Collab Low-Cut Sneakers
The Shelflife Air Jordan 2 Sneaker is Detailed with Contrast
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Dynamic Avant-Garde Stealthy Sneakers
Y-3 Presents the GENDO Sneaker for the SS23 Season
Graphic-Detailed Luxe Timepieces
Olaolu Slawn Designs a Vibrant Collaborative Rolex Watch
Collaborative Y2K Handbag Collections
Coach Teamed Up with Little Nas X for 'The Lil Nas X Drop'
QSR-Collaborative Skate Collections
The Palace McDonald's Collection is an Unconventional Capsule
Bespoke Vehicle-Inspired Partnerships
Can-Am & The Shoe Surgeon Create Bespoke Sneaker Designs
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Reimagined Classic Boat Shoes
Drake's and Sebago Join on the New Dockside Boat Shoes
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Heritage Sporty Luxe Streetwear
Canada Goose and UNION LA Drop the NBA All-Star Capsule Collection
Street-Informed Slip-On Sneakers
Omar Quiambao Joins Vans on a New Vans Slip-On Shoe
Avant-Garde Sporty Fall Fashion
Y-3 Presents its Latest Capsule for the FW23 Season
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Multifunctional Performance Apparel
The côte&ciel FW23 Range is Visually Striking and Practical
Motorsports Rapper Apparel
KSUBI x A$AP TyY Launch a Limited-Edition Denim Collection
Rapper-Inspired Clothing Collections
boohooMAN Collaborated with the American Rapper Toosii
Organic Sleek Avant-Garde Sneakers
adidas Y-3 Presents New Shoes Inspired by Contra-Natural
Running-Ready Performance Streetwear
The New NOCTA Running Gear Features Functional Looks
Cartoon-Themed Streetwear Capsules
Drake's OVO Teams Up with 'Looney Tunes' for a New Collection
Rapper-Backed Tech Accessories
CASETiFY Debuts its First Collaboration with Drake's OVO Label
Luxurious Graphic Retro-Tinged Fashion
YSL Presents The Vintage Collection of Band Merch
NYC-Inspired Lifestyle Capsule
Quatersnacks Joined Forces with Carhartt WIP on a Collection
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Sophisticated Fashion Collaborations
Willie Norris and Outlier Release a Co-Branded Drop
Rapper-Backed Apparel Capsules
OVO Recruits Snoop Dogg, Birdman, and More for an NFL Capsule
Collaborative Racing-Themed Sneakers
IDK Works with Nike on the New 'Free Coast' Shoe Collection
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
Rapper-Backed Fashion Capsules
Soulja Boy Releases a Fashion Collection with Sprayground
Crystallized Streetwear Goods
Swarovski Creators Lab Recruits Golden Goose for a New Collaboration
NBA-Themed Collaborative Apparel Collections
OVO and NBA Launch Collaborative City-Edition Apparel
Abstract Artful Spring Streetwear
Hyo Isak Presents its New Range of Apparel for the SS23 Season
Rapper-Made Womenswear Capsules
Drake's OVO Released a New Capsule Collection for Women
Music-Joined Graphic Streetwear
N.E.R.D. Joins HIDDEN.NY on a New Collaborative Capsule
Rapper-Inspired Gold Grills
Rihanna Gets a Wu-Tang-Inspired Custom Grill from Jeweler Gabby Elan
Skincare-Inspired Fashion Bundles
Christian Siriano x Olay Created Cozy Items Inspired by a Serum
Collaborative Racing Streetwear Capsules
NOCTA Drops its L'Art De L'Automobile Racing Collection
Car-Inspired Retro Apparel Collections
Dsquared2 and Honda Release Y2K-Inspired Apparel Collection
Basketball-Inspired Fashion Lines
The PUMA x Rhuigi Capsule Draws Inspiration from NYC Basketball
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Artist-Collaborative Black Boots
adidas Originals x Pharrell Williams Debut a New 'Hu NMD S1 RYAT'
Refreshed Streetwear Collections
Billionaire Boys Club Goes Back to Its Roots for Spring 2023
Music Group Graphic Streetwear
N*E*R*D Delivers the New 20 Years Strong Collection
LGBTQ+-Celebrating Luxury Streetwear
Filling Pieces Partners with DAGGER and Yamuna Forzani
Singer-Themed Art Exhibitions
FLANNELS X London Launches an Immersive Beyoncé Exhibition
Collaborative Dynamic Streetwear
Soho Yacht Club Joins Forces with Limo Boyz on Soho Limo Club
Streaming Shows-Inspired Apparel Collections
Lacoste and Netflix Unveil New Apparel Collection
Hockey Culture-Inspired Collections
Better™ Gift Shop Pays Homage to Hockey Culture and Toronto
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Noodle-Inspired Collaborative Streetwear
Snapdragon Joins Carrots on a New Collection of Apparel
Anniversary-Honoring Graphic T-Shirts
Places+Faces Launch Collaboration Tees for 10 Years
Rapper-Collaborative Lifestyle Footwear
NOCTA and Nike Join Forces on a New Air Force 1 Sneaker
Humorous Slogan Graphic T-Shirts
Navinder Nangla Joins Converse on the City Tees Initative
Rapper-Starring Fall Streetwear
Daily Paper Spotlights Headie One in New FW23 Collection
Video Game-Inspired Fashion Videos
The New YEEZY GAP Tokyo Walk-Through is Inspired by GTA
Cairo-Based Streetwear Lookbooks
Unknown Taps Rapper Unknown T to Star in its New Campaign
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
Nautical-Themed Spring Apparel
Drake's Presents its Latest Collection for Spring 2023
Physical Wearables Collections
Pharrell Williams Collaborates with Doodles to Launch a Capsule
Edgy Accessible Collections
DDG and boohooMAN Unveil Exclusive 'The Black Edit' Fashion Line
Rose-Adorned Skull Shirts
WILDSIDE YOHJI YAMAMOTO and © SAINT M ×××××× Debut a New Collaboration
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Limited Vibrant Graphic Streetwear
Roland Lifestyle Joins PLEASURES on a New Collection
Singer-Starring Outerwear Campaigns
LORENZ.OG Introduces a New Arc-Teryx Collection
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Cozy Rapper-Backed Sneakers
Skechers and Snoop Dogg Team Up for a Multi-Year Sneaker Deal
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Celebratory Hip-Hop Collaborations
Mitchell & Ness Collaborates with Legendary Graffiti Crew Tats
Stylish Rapper-Backed Merchandise
NBA Youngboy Debuts a New Capsule with Westside Merchandising
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Jazz Artist-Starring Lookbooks
Ella Knight Stars in the Latest Billionaire Boys Club Series
Sleek Seasonally Transitional Fashion
The Latest Collection by Drake's Prepares for Fall
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Avant-Garde Sporty Fashion Apparel
Rick Owens and Champion Continue their Collaboration
Vibrant Summery Skate Streetwear
Always Do What You Should Do Drops a NOAH Collection
Minimal Fall-Ready Luxe Streetwear
Fear of God Presents its Latest Capsule for Fall 2023
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Food-Inspired Formalwear Collections
Drake's and St. JOHN Reveal New Formalwear Collection
Flower-Themed Tech Accessories
CASETiFY Launches a New Collection with WILDSIDE Yohji Yamamoto