Bearded Identification Charts

The Field Guide to Facial Topiary Defines Tech Employees by Scruff

To give us a better understanding of who we may be dealing with in the tech workplace, illustrator Kelsey Drake has created the Field Guide to Facial Topiary.

By analyzing a person's beard, mustache or lack thereof, this guide makes it easy to identify someone's position in the workplace so that we can't be fooled by any complicated tech talk. For example, a giant bushy beard that is completely unruly generally belongs to the 'Cofounder who left pre-IPO,' not to be confused with a bushy beard that's been braided which belongs to the 'Community manager.'

The Field Guide to Facial Topiary in the Tech Workplace is full of hilarious illustrations, my favorite being the 'Interdepartmental coordinator' who only has half a beard.

Facial Topiary in the Tech Workplace
Opportunity for grooming and fashion brands to create specialized products and services tailored to the specific facial hair styles of tech employees.
Visual Identification Guides
Potential for designers and illustrators to create unique identification charts for various industries to help identify different personnel roles based on visual cues.
Stereotype Breaking in Tech
A chance for companies in the tech sector to challenge stereotypes and foster inclusivity by recognizing the diversity of professionals based on factors beyond facial hair.

Industries Being Reshaped

Fashion and Grooming
Fashion and grooming brands can tap into the tech sector by offering specialized products for different facial hair styles and promoting brand awareness among tech professionals.
Graphic Design and Illustration
Opportunity for graphic designers and illustrators to create visual identification guides for various industries, helping businesses and organizations easily identify personnel based on distinctive visual cues.
Diversity and Inclusion
Companies in the tech sector can prioritize diversity and inclusion by recognizing the uniqueness of professionals based on their individual talents and capabilities, rather than relying on stereotypes associated with facial hair styles.
SCORE
3.8 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 44%
Activity 62%
Freshness 8%

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