‘San Diego’ Video by Elos Arma Pushes New Music

 - Jul 5, 2012
References: elosarma & 1loveto
Canada is at the forefront of the music scene with artists like Broken Social Scene, Drake and the Weeknd -- the just released video for ‘San Diego’ by Elos Arma is no exception.

There is certainly no shortage of creativity from the Torontonian quartet. Along with stellar vocals and a catchy chorus, the track's accompanying video is a spectacle of ambush hilarity.

It begins as a seemingly normal day for the band, until they proceed to plan and execute a display of costumed hardcore dance moves in various suburban public settings. The boldly attired ambush is a throwback to the days of MySpace and "moshing", while remaining entirely relevant as plush is making a comeback -- thank you, Jeremy Scott and Adidas.

What is most appealing is the concept of having a cheeky video accompany the melodic indie pop. This pairing makes for an inescapably engaging show of talent.