Austin Post Makes Its Paris Runway Debut With a Western-Inspired Label
Georgia Wray Norsten — September 2, 2025 — Pop Culture
References: wwd
Austin Post, the fashion label from Post Malone, made its debut in Paris this week, unveiling a collection that blended rugged Americana with elevated design. Hosted at Karl Lagerfeld’s former mansion, the runway show closed with a horse trotting out the finale look, underscoring the brand’s Western roots.
Season 1 included fringed leather jackets, snap-front denim shirts, and cowboy boots crafted in collaboration with Texas bootmaker Lucchese. Eyewear was developed with Jacques-Marie Mage, echoing Malone’s affinity for turquoise and Southwestern style. While rich in embellishments like conchos and fringe, the Austin Post line aims for accessibility, with price points set below luxury labels to ensure wearability and longevity.
The Paris debut coincides with a pop-up at Words Sounds Colors & Shapes in the Marais, with a New York presentation scheduled for September 19 - 20. Malone described the line as clothing he’d wear today -- authentic, durable, and deeply personal.
Image Credit: Gaspar J. Ruiz Lindberg
Season 1 included fringed leather jackets, snap-front denim shirts, and cowboy boots crafted in collaboration with Texas bootmaker Lucchese. Eyewear was developed with Jacques-Marie Mage, echoing Malone’s affinity for turquoise and Southwestern style. While rich in embellishments like conchos and fringe, the Austin Post line aims for accessibility, with price points set below luxury labels to ensure wearability and longevity.
The Paris debut coincides with a pop-up at Words Sounds Colors & Shapes in the Marais, with a New York presentation scheduled for September 19 - 20. Malone described the line as clothing he’d wear today -- authentic, durable, and deeply personal.
Image Credit: Gaspar J. Ruiz Lindberg
Trend Themes
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Celebrity-driven Fashion Brands — A growing number of celebrities are establishing fashion labels, leveraging their personal brands to create authentic and relatable collections.
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Western-inspired Fashion Revival — The resurgence of Western aesthetics in fashion offers a fresh take on Americana, appealing to both nostalgic consumers and trendsetters alike.
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Sustainable Yet Affordable Luxury — There's a rising trend in creating high-quality, design-forward apparel lines that maintain accessibility through competitive pricing, challenging traditional luxury market norms.
Industry Implications
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Apparel and Fashion — The fusion of celebrity influence and traditional fashion houses is innovating the apparel industry with trendy, personalized collections.
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Footwear — Collaborations with heritage footwear brands are revitalizing the classic cowboy boot market, merging timeless craftsmanship with modern style.
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Eyewear — Partnerships with artisanal eyewear brands are introducing unique Southwestern designs, adding diversity and distinction to the eyewear industry.
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