Unfortunately domestic abuse happens every day all over the world, but these anti-violence campaigns bring light to an issue that’s normally kept behind closed doors.
When it’s done right, advertising can be a powerful tool for tapping into emotions. These anti-domestic abuse campaigns seek to provoke a reaction, whether that means taking steps towards awareness, prevention or, inciting someone who is a victim of violence at home to seek help. Although the goals are ultimately the same, the messages vary slightly and can appeal to both men and women.
There are a number of ways to reach out that include a varying levels of interactivity. Movimento de Mulheres’ Penny Prison is simple, effective and highly visual, while other initiatives like the Aspire News app help women to subtly reach out for help when they fear abuse.
27 Domestic Abuse Awareness Ads
From Female-Empowering Street Art to Domestic Violence Detectors:
Laura McQuarrie — Apr 23, 2014 — Marketing
27
Phone-Enabled Violence Campaigns
Interactive Billboard by NCDV Allows Texters to 'Drag Him Away'
26
Overseas Violence Awareness Campaigns
Ogilvy's New Massive Anti-Violence Campaign in Saudi Arabia
25
Bruised Doll Art Projects
Samantha Humphreys' Barbie Doll Art Series Addresses Adult Topics
24
Female-Empowering Street Art
'Stop Telling Women to Smile' Tackles On-Going Street Harassment
23
Deity Domestic Violence Campaigns
India's 'Save Our Sisters' Depicts a Haunting Truth About Abuse
22
Bruise-Revealing Abuse Ads
This Domestic Abuse Campaign Uses Beer Coasters to Deliver Its Message
21
Domestic Violence Cartoon Illustrations
Alexsandro Palombo Draws Cartoons Unhappily Ever After
20
Domestic Horror Movie Editorials
The Vogue Italia April 2014 Portrays Domestic Violence Scenes
19
Cleavage-Blaming Abuse Ads
The Star Models Sexual Violence Campaign Promotes a Powerful Message
18
Charitable Anti-Abuse Ads
The Penny Prison by Movimento De Mulheres Fights for Women's Rights
17
Torn Stamp Ads
The Amnesty International 2012 Campaign Writes a Different History
16
Anti-Abuse Vending Machines
The Helpless Machine Made for a Shocking Domestic Violence Campaign
15
Life-Saving Domestic Abuse Apps
The Aspire News App Helps Victims of Domestic Violence
14
Gender-Based Violence Support
SHE WILL is a Project of the Acclaimed Global Enrichment Foundation
13
Charitable Virtual Gifts
Buy a Present from the Cabinet of Dreams & Support Women's Aid
12
Daily Abuse Documentation PSAs
The Viral Photo-a-Day Challenge is Used in this Poignant Campaign
11
Technicolor Brutality Ads
The Diadema City 'Violence Against Women' Campaign Lacks Empathy
10
Beauty Tutorial PSAs
The 'Don't Cover it Up' Video is Powerful
9
Provocative Violated Mannequins
Vivienne Westwood’s Fashion Mannequins Tackle Domestic Abuse
8
Crowdsourced Public Abuse Reports
Safecity is Attempting to Map Unsafe Spaces in Indian Cities
7
Frightened Profile Update Ads
The SOS Violence Conjugale Campaign Sheds Awareness on Spousal Abuse
6
Alarming First-Person Abuse Videos
This Woman's Day Video Puts Viewers in Someone Else's Shoes
5
Revealing Makeup Kits
This Terre Des Femmes Makeup Ad Reveal a Harsh Truth
4
Foresighted Anti-Violence Prints
The AWARE 'Stop the Cycle' Campaign Battles Domestic Abuse
3
Virtual Violence Apps
'Love is Not Abuse' Hopes to Raise Awareness About Domestic Abuse
2
Anti-Abuse Infographics
Learn Why Bullying is a Problem for Many of Today's Children
1
Empowering Women Celeb Campaigns
Megan Fox Raises Awareness for International Women’s Day 20
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Beer-Pouring Party Billboards
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Non-AI Beauty Campaigns
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Honey Birdette and Ellen von Unwerth Debut Bold 'On the Run' Lingerie Ad
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Inclusive Skincare Campaigns
Vaseline Launched Mended Murals Aim to Care for Skin of Color
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Advocate-Themed Cannabis Branding
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Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Naughty Holiday Campaigns
Diesel's XXXMas is Inspired by Erotic 90s Aesthetics
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Goddess-Inspired Jewelry Campaigns
Awe Inspired Launched the Enter Your Goddess Era Campaign
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Edible PSA Cookies
DiagnostiCookies Educate People on the Signs of Melanoma
Cosmetic Criminal Commercials
Elf's Cosmetic Criminals Ad is a 15-Minute True Crime Parody
Cancer-Symptom Detecting Bras
Love & Nudes Joins McCann Toronto on the Stage Zero Capsule
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Square-Shaped Soccer Balls
Oliver Binnian and Willem Slegers Designs the UNPLAYABALL
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Couple-Focused Fashion Campaigns
The Burberry 'B:Mine' Campaign Showcases Intimacy and Gifts
Therapy-Encouraging Furniture Campaigns
BBDO and IKEA Present the Couch Counseling Campaign
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Menstrual Leave Campaigns
Intimina Launched Useless Spanish Lessons for Menstrual Hygiene Day
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Sexuality-Exploring Artful Exhibitions
Faye Toogood Explores Sensuality with the Rude Arts Club
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Perception-Challenging Art Exhibitions
Raise the Moral Studio Presents the Becoming Familiar Show
Humorous Period Care Campaigns
Thinx's New Period Underwear is Introduced in an Ad by OBERLAND
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Body Confident Sport Programs
Dove Teams Up with Kylie Kelce for Empowering Women's Campaigns
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Housing Crisis Presentation Campaigns
IKEA Woks with Shelter to Create Four Real Life Roomsets
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Trans Kidney Health Ads
Africa Creative's Ad Sheds Light on Trans Community's Kidney Health Burden
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Anti-Fraud Educational Ads
Interac Punches Back at Fraud with a Unique Program: Fraud Fighters
Awareness-Raising Rolling Papers
VIBES and the Last Prisoner Project Launch RELEASE PAPERS
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Intricate Fiber Art Exhibitions
Threadwork: Women Redefining Fiber Arts Opens at Saatchi
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Organic Illuminated Artful Series
Lindset Adelman Unveils the Cages, Mobiles, and Rock Lights
Faceless Mother Campaigns
Peanut's Invisible Mothers Visualizes the Solitude Women Experience
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Suicide Prevention Campaigns
To Write Love on Her Arms Launches Its 12th Annual Campaign
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Mindful Mental Health Ads
Alo Moves 2023 Mental Health Awareness Month Campaign Just Launched
Abuse Awareness Beauty Initiatives
YSL Beauty Recently Partnered with Women's Shelters Canada
Indigenous Representation Campaigns
Change The Bill Aims to Have More Indigenous Representation
Street Artist Digitalized Exhibitions
LG OLED and Shepard Fairey Showcase Digital Street Art
Women-Celebrating Art Series
Matara & The Peninsula Bangkok Present Empowered by Her Story
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Ability-Focused CSR Campaigns
Decathlon's Ability Signs Reshape the Narrative around Disabilities
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Abortion Care-Promoting Campaigns
Hey Jane Debuts a New Billboard Campaign for Safe Abortion Care
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Pain Advocacy Passes
Nurofen's Pain Pass Helps Women Articulate Their Symptoms & Experiences
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Violence-Combatting Sporty Capsules
adidas and Arsenal Expand the No More Red Collection
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Vibrant Retro Transport Campaigns
VCCP Creates Public Transport Safety Campaigns for the TFL
Perimenopause Preparation Campaigns
The Invisible Period by Knix Brings Awareness to Perimenopause
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Mindful Illumination Holiday Campaigns
Santa & Cole Presents a Warm Embracing Light Campaign
Medicine-Inspired Artful Shows
Beverly Fishman Presents the Something for the Pain Exhibition
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
2SLGBTQI Demetia Awareness Campaigns
'Help Us Remain' Emphasizes the Need for Dementia Support
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Hormone-Focused Women's Health Apps
The 28 App Redefines Women's Health with Cycle Syncing
Child Protection Partnerships
Balenciaga Announces Work with the National Children's Alliance
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Activism-Themed Custom Upcycled Shoes
tareet Delivers Custom ASICS for the APOC Store
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Period Poverty Non-Profits
PERIOD. is a Global Nonprofit That Aims to Eradicate Period Poverty
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Postpartum Mental Health Apps
Postpartum Support International Launches the Connect App
Hand Hygiene Awareness Ads
Qatar's Ministry of Public Health Champions Hand Hygiene Awareness
Discreet Victim Support Initiatives
VST and Loblaw Have Teamed Up on the Ask for Angela Campaign
Awareness-Raising Poverty Campaigns
Oxfam Australia Debuts a Platform Called 'Unaccept Inequality'
AI-Powered Therapy Apps
Sonia Makes AI Therapy Accessible Anytime and Anywhere
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Crime Safety Sports Campaigns
Arsenal Launches the No More Red Campaign to Prevent Youth Violence
Uplifting Mental Health Campaigns
Samaritans is Challenging "Blue Monday" with "Brew Monday"
National Trafficking Awareness Ads
The See the Trafficking Signs Campaign Aims to Raise Awareness
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Immigration System-Inspired Artworks
SOLDIER's Passport Series Confront the Biased Justice System
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Charitable Hygiene Supply Initiatives
Purse Project Collects Personal Care Goods for Those in Need
Child-Focused Handwashing Ads
Lifebuoy Continues Global Handwashing Campaign, H for Handwashing
Mother’s Day Spa Giveaways
DOVE Chocolate Celebrates Moms with a Special Mother's Day Initiative
Social Good Brand Practices
Dignity Coconuts Positions Itself to Combat Human Trafficking
Empowering Summer Campaigns
Falabella Launched the Mi Cuerpo No Necesita Tu Opinión Campaign
Children-Supporting Trust Initiatives
The Children who Trust Again Campaign Supports Abuse Victims
Haunting Tech Safety PSAs
The Canadian Centre for Child Protection Releases 'The Horse'
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Uplifting Team-Backed Collections
Miami HEAT Launches the 'Support Women' Collection and Campaign
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Compassionate Dietary Choices Ads
DairyTruth.ca Launches #DairyFreeToronto Campaign
Breast Cancer Awareness Campaigns
La Boulangerie Boul'Mich Partnered with Susan G. Komen
India-Based Senior Campaigns
The Alappuzha Social Justice Department Launches an Elderly Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Crisis Response Services
Charity Launches a Free Community Crisis Response Service for Tragedies