Although a lot of the things we buy are mass-produced, a customized shopping experience can instantly turn a product that looks like any other into something that is uniquely your own. This past year, luxury brands like Prada and Jimmy Choo have offered shoe customization services, but these kind of experience have moved beyond catering to people who can afford personalized designer goods, as seen in a Levi's event where people were invited to get a denim garment embroidered.
In some cases where it's difficult to customize a product itself, the shopping experience itself can be turned into something tailored with help from staff, augmented reality or apps. This makes the experience of picking a product interactive, highly personalized and it still caters to the individual needs of a consumer.
27 Customized Shopping Experiences
From Personalized Designer Heels to Shopping Consultation Apps:
Laura McQuarrie — Jun 3, 2014 — Marketing
27
Custom-Designed Shopping Bags
Choose Your Package Can Be Printed with Ads or Nutritional Info
26
Bespoke Shoe Tattoo Services
Oliver Sweeney is Inviting People to Get Tattooed Shoes by Henry Hate
25
Personalized Designer Heels
For Two Days, Prada Allowed Consumers to Order Bespoke Shoes
24
Shopping Consultation Apps
The Fitt App Provides a Second Opinion When Shopping
23
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
22
Stiletto Customization Services
Jimmy Choo's Shoe Customization Allows You Creative Control
21
Custom Denim Embroidery Events
The Levi's x Clea Lala Collab Features Personal Embroidered Denim
20
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
19
Augmented Reality Dressing Rooms
The KinectShop Aims to Revolutionize the Retail Experience
18
Custom Denim Shops
Build-Your-Own Jean Collection with the G-Star Raw Atelier
17
Digital Retail Mirrors
The Mirrus Retail Mirror Supports Unparalelled Customer Interaction
16
Product Customization Platforms
Hatch's Compass Shows the Many Ways You Can Personalize Items
15
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
14
Pop-Up Designer Nail Bars
The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
13
Consumer-Made Lipsticks
The Bite Beauty Lipstick Lab Lets Customers Make Their Own Lipstick
12
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
11
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
10
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
9
Augmented Reality Makeup Mirrors
ModiFace's Augmented Reality Mirror Debuted at CES 2014
8
Tailored e-Shopping Platforms
Curisma Customizes Product Recommendations for Shoppers
7
Augmented Jewelry Applications
The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
6
Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
5
Virtual Fashion Sampling
Webcam Social Shopper by PrestShop Creates an AR Fitting Room
4
Augmented Reality Shopping
The 'Augment' Application Allows You to Try Out Purchases Digitally
3
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
2
Virtual Furniture Shopping Apps
The Augmented Pixels ShowInRoom 3D Tablet Tool Debuted at CES 2014
1
Hyper-Targeted Check-Ins
Foursquare Local Updates Lets Brands Send Messages to Specific Users
Related Ideas
Branched Out Furniture
The Grow Up Furniture Collection Comes from Designer Kwon Jae Min
Contemporary Concrete Residences
The Two in One House by clavienrossier architectes is Toy-Like
Italy-Inspired Loafers
The 2014 Common Projects Shoe Collection is Simplistic and Crisp
Choking Peter Pan Collars
This 'Vivetta' Primerose Accessory is Looking to Tighten its Grip
Femininely Expressive Editorials
'Liberate Your Inner Awesome' for i-D Summer 2013 is Striking
DIY Missing Material Jeans
These Ripped Jeans Provide Ladies with the Best of Shorts and Pants
Modern Art-Curating Apartments
Alexander Lotersztain Created a Unique Home Atmosphere
Superhero Storage Systems
These Batman Bookshelves Take the Outline of the Character's Famous Icon
DIY Marble Manicures
Fashion Blogger Ivania Carpio Shares an Easy, Realistically Chic Look
Shoe Department Portable Bars
Selfridges Put a Portable Bar in One of Its Shoe Departments
New Media-Inspired Footwear
The Spring/Summer 2014 Y3 Adidas Shoes Are More Artful Than Sporty
Critter-Faced Manicure Kits
This Manicure Kit is Perfect for Animal Lovers
Chic Minimalist Clutches
Add Some Customization to Your Accessories with this DIY Envelope Case
Blackboard Nail Kits
The Chalkboard Manicure is Ciaté's Latest Novelty Wow Kit
Nautically Knotted Footwear
The Jimmy Choo Spring/Summer 2014 Line Will Rope You In
Social Media-Inspired Wardrobes
The 'b for bel' Outfits Will Match Your Online Profile
Strapped Flatpack Furniture
Seats and Stripes by BRAM/STIJN is Vibrantly Raw and Easy to Assemble
20s-Inspired Movie Nails
The Greaty Gatsby Inspired Manicure by the Beauty Department is Spot On
Customized Cat-Centric Homes
This Custom Home Makes the Perfect Abode for Feline Friends
Dessert-Inspired Cosmetic Lines
The Etude House Sweet Recipe Collection is Delicious
3d-Printed Latticed Footwear
The Strvct Line by Continuum Fashion is Filled with Delicate Designs
Simulated Manicure Apps
Virtual Nail Salon by ModiFace is a Temporary Way to Sport Sweet Nails
Semi-Permanent Self-Assemble Shelters
Ikea-Designed Refugee Shelters Last Longer than Tents
Twist-Adjusting Tables
The Thread Trestles Can Be Modified in Height by Unscrewing Their Supports
Industrialized Collaborative Furniture
This Flexible Collaborative Office Furniture can Transform
Textured Manicure Sprinkles
This Nail Polish by Mad Beauty Coats Your Finger Nails In Confetti
Mini Modern Furniture Replicas
'HUSET' is a Range of Miniature Furniture Versions of IKEA Products
Double-Duty Shopping Bags
The Hangbag Converts into a Practical Hanger
Modernized Retro Furniture
ML2 Re-Releases a Vintage Furniture Collection for Today's Design Lover
Fierce Animalistic High Heels
The Charlotte Olympia She Wolf Pumps Feature Hungry Wolves
Augmented Reality Earphones
GRiTworks Headphones Blend Sounds For an Optimal Listening Experience
Compact Pop-Up Suites
Hotello is a Full Bedroom or Office That Packs Away in an Armoire
Personal Fragrance Finder Shops
The Fragrance Lab by Selfridges Perfectly Matches You to a Perfume
Custom Merino Wool Flats
The WoolWalker Invites You to Design Your Own Natural Footwear
Futuristic Drug Stores
The Lordelo Pharmacy Boasts a Bright Green Beacon
Swiping Fashion Retail Apps
Kwoller's Fashion Price Tracking Feature Adds to a Tinder-Inspired App
Vivid Glow-in-the-Dark Nails
The Corrupted Neon Manicure by Ciaté is Illuminated at Night
Vintage Victorian Booties
Etsy's Retro Leather Booties are a Great Halloween Costume Accessory
Luxe Walking Shoes
These Balenciaga Sneakers Marry Comfort with Luxe Design Details
Addictive Social Gaming (INTERVIEW)
Matthew Primack, Managing Director at Fashion Week Live
Champagne Vending Machines
Moet & Chandon Unveil Their Champagne Dispenser for Christmas
Speedy Shoe Box Branding
The Under Armour Speedform Apollo Box Takes the Shape of a Jet
Meta Upcycled Furniture Sets
Waste Waste 40x40 is Made from the Scraps of Leftover Wood
Cleverly Augmented Urban Graffiti
The Art of OaKoAk Continues to Spread Joy
Augmented Wooden Toy Cars
Tobeus is a Toy Design Project That Aims to Teach Children to Love
Witty Urban Augmented Graffiti
Brad Downey’s Eclectic Mix of City Art Installations Provide
Dawdler-Distancing Mall Lanes
Meadowhall Mall Now Has Slow and Fast Lanes for Slow Walkers
Hipster Emoji Fashion
Del Toro and Edie Parker Team Up for Social Media-Inspired Collection
Modular Japanese Office Furniture
‘Ofon’ by Nendo is Designed for Rapidly Growing Busi
Illuminated Retail Apps
Philips Introduces New Connected Retail Lighting System
Augmented Reality Scenery
Touch the Train Window Makes Images Seem Real to Cure Commute Boredom
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
Accessible Luxury Platforms
The D'Luxe Shopping Platform Makes Designer Brand Names Affordable
Furry Nail Polish
This Textured Paint Covers Gives You a Manicure That Feels Like Suede
Data-Transmitting Mannequin Apps
VMBeacon Allows Users to Find More Information About Products
Manual-Less Self-Assembly Furniture
'Everything But The Manual' is Everyone's Worst Ikea Nightmare
Chic Phone-Sized Clutches
These Fashionable iPhone 5 Accessories Have Extra Storage Space
Safari Print Couture Sneakers
These Christian Louboutin Sneakers Mix Spikes and Fun Prints
Social Media Shopping Carts
#AmazonCart Lets You Add Items to Checkout Later from Twitter
Futuristic Shopping Beacons
The ‘Estimote’ Uses Your Smartphone to Customize Your Shopping Trips
Professionalized Pinning Charts
This 'Put Pinterest to Work' Infographic is a Huge Help
Augmented Reality Presentations
OperaLab Exhibition by Bridge Utilized Tablets to Showcase Designs
Inflatable Shop Displays
The 2013 Selfridges Pop Up Store by Bonsoir Paris is Retro-Futuristic
Lighthearted Highway Branding
Flaminio Olive Oil Packaging Sets Delightful Scenes to Entice Buyers
Glowing Neon Nail Kits
The 'Corrupted Neon' Nail Kit Transforms Colors Under Blacklight
Futuristic Mixed Reality Headsets
The Canon Mixed Reality Set Allows User Manipulation of 3D Space
Clothing Comparison Apps
Virtusize Helps You Compare Clothing Size Online with What You Own
Bold Bedroom Photography
The 'Hyper Ballad' Editorial for Clash Magazine is Intimately Emotional
Mobile Retail Checkout Systems
The Nordstrom Point of Sale Devices Make Shopping Faster
Interactive Shopping Tomes
The 2013 IKEA Catalog App Offers a Unique Buying Experience
Dissected Denim Commercials
The G-Star RAW Spring/Summer 2013 Campaign Features Skrillex
Eco E-Commerce Rewards
Recyclebank and One Twine Let You Pay with Environmentally Friendly Acts
Coral Reef Vases
The 3D-Printed Floralia by Eragatory is Whimsical and Organic
Exquisite Keyhole Packaging
Secret Location Branding Suggests the Idea of Exclusive Access
Handyman Bag Branding
Hold on Tools Packaging Turns Implement Purchases into Prized Commodities
Patriotic Avenger-Inspired Footwear
This Artist Made Captain America Sneakers
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
Pop-Up Designer Nail Bars
The Les Vernis Couleurs Culte de Chanel Nail Bar is Coming to Selfridges
Interior Design Apps
The Adornably App Lets People Virtually Visualize Their Decor Ideas
Fairytale-Inspired Designer Bags
Fashion East Designers Create a Range of Whimsical Accessories
Dialogue-Oriented Shopping Platforms
The Dreslyn E-commerce Site Promotes Conversational Retail
Pinterest Wardrobe Apps
Bazaart Lets You Turn Pins Into a Personal Catalog of Fashion Outfits
Friendship-Focused Social Updates
'Share a Tweet' Campaign Splits 140 Characters Between Friends
Headphone-Branded Bags
KebecSon Packaging Realistically Represents the Store's Stock
Custom 3D-Printed Shoes
Scan Your Feet and Get a Custom Pair of Shoes with ‘Three Over Seven’
Festive Augmented Reality Windows
This Year's Holiday Window from La Rinascente is Interactive
Amphitheatre-Inspired Installations
The School of Imagination Features a Customizable Amphitheater
Chic Camping Footwear
Nendo's Redesigned Camper Beetle are a Completely Waterproof Shoe Design
Meta Makeup Installations
Old Lipstick is Used by Artist Agne Kisonaite to Evoke Social Awareness
18 Confectionery Cosmetics
From Cotton Candy Lipstick to Candy-Scented Soaps
Haute Men's Shoe Shops
The New Jimmy Choo Men’s Boutique in London Gives Gents a Taste of Lu
Safari-Inspired Basketball Shoes
The Newest Nike Dunk Low is Designed with a Giraffe-Like Print
Personalized Virtual Boutiques
Boutine Lets You Create Your Own Outfits, Shop Looks & Earn Money
Glamorous 1940s Star Pumps
The Charlotte Olympia Leading Lady Heels Feature Rita Hayworth
Masculine Grooming Boxes
The T&D Stash Box Mixes Old World Charm with Modern Grooming Essentials
Customized-Photo Phone Cases
The Vistaprint Custom Phone Cases Print Personalized Photos
Lipstick-Sized Gadget Chargers
The MagicStick is a Sleek and Slim Device Battery Charger
Augmented Reality Rock Concerts
Sony Promotes Their Smart Headphones with Augmented Reality Music
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
Noise-Making Olympic Apps
Cowbell 2014 is a Noise-Maker App That Helps to Cheer on Countries
Social Media Makeup Competitions
The Estee Lauder Spring Into Color Campaign is Online Only
Boutique Simulation Games
Stylmee Lets Users Curate & Sell Fashion Products in a Virtual Store
Meal-Planning Appliances
The FoodPlus Refrigerator Helps You Shop, Cook and Eat Healthily
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
Augmented Snowboard Projects
Signal Snowboards Creates an Absurd Snowboard Design Every Month
Illuminated Personal Shoppers
This LED Retail Lighting System Leads Shoppers to Their Product
Scannable Rewards Card Apps
Stocard is a Scannable App That Lessens Your Wallet's Load
Anti-Odor Footwear
The Toe Half Socks Strap to Your Feet to Cover Up Bad Feet Smells
Blog-Branded Retail Ventures
R29 Shops is Refinery29's New Commerce Platform
Rustic Customizable Oak Furniture
This Design Furniture Series Lets You Customize Your Handles
Interactive Melting Advertisements
Virtually Cooling McDonald's Ice Cream Ad Promises a Treat
Sweet Sundae Pumps
The Sundae High Heels from Charlotte Olympia May Have You Craving Ice Cream
Personalized Supermarket Prices
Kroger Rewards Gives Customers Discounts Based on Shopping History
Lipstick Length Tests
The Birchbox Beauty Hacks How Many Swipes Test is Informative
Creative Cabinet Customizations
Superfront Provides Solutions for Updating IKEA Furniture Decor
Solar-Powered GPS Trackers
The Retrievor Makes Finding Lost Pets and Electronics a Breeze
Store-Bypassing Shopping Sites
MyLuckyMag.com Will Allow Readers to Buy Directly From Retailers
Upcycled Denim Cash Carriers
Denimite Turns Old Levis into New Wallets and Rings
Feel-Good Hair Campaigns
Pantene Delivered Personalized Remedies for Bad Hair Day Situations
Couture Consignment Sites
The Own The Couture Online Platform Offers Recycled High End Apparel
Collaborative Vintage Retailer Forums
The Reissued Application Features Pieces from Many Curators
Gaming Fashion Films
The Louis Vuitton 'Spot the Difference' Video Playfully Entices
Combative Discount Apps
The WarBot App Rewards Play with Discounts
Vibrantly Bordered Polaroids
The Color Film for 600 Color Frames are Perfect for New Year's Eve
DIY Accurate Mood Lighting
The 'Mood Lamp' Changes Colors with Your Facial Expressions
Chemical Waste Commitments
ZDHC Brings Together Fashion Brands to Consider the Supply Chain
Spooky Christmas Movie Pumps
Get Ready for the Holidays with the Nightmare Before Christmas Heels
Effortless Wedding Registry Apps
Zola's Couples Wedding Registry App Adds Items from Anywhere
Interactive Gallery Apps
Prophets' Innovative Experience Lets People Interact with Art
Multiple Storage Debit Cards
The Coin Card Stores All Your Cards in One Place
Photo-Branding Tools
The Picmo App Helps You Get Credit for Your Smartphone Photos
Aggregated Fashion Sales Sites
The Muchness Website Offers Discounted Apparel Posts for Shoppers
Contextualized Address Books
Brewster Makes Querying Specific Contacts Easier on Your Phone
Vintage Denim Lookbooks
The New Levi's Vintage Clothing Collection is Rustically Bohemian
Geometric Cookie Cutters
These Tetris Cookie Cutters Give Circular Cookies Some Needed Flair
Diagonal Neon Dominos
Paul Smith's Collection of Chic Domino Sets are Bold in Color