These color-changing beauty products offer a range of novel features and functional benefits that help to truly add more interest to the use of everything from lip balms and face cleansers to blush cosmetics.
Some outrageous color cosmetics in blue, gray, black and green aren't necessarily wearable for the average consumer but these transformative items still allow for all the indulgence in boldly hued products. While products like Lipstick Queen's Black Lace Rabbit Blush and Winky Lux's pH-activated Rainbow Balm change on contact with the skin, other kinds of cleansers and face masks boast color-changing properties to communicate the efficacy of a product's transformative qualities.
Appealing to consumers who are drawn to products with nostalgic features, nail polish products in particular are drawing parallels to mood rings and are even branding themselves as "mood nail polish" cosmetics.
15 Color-Changing Beauty Products
From Thermal Nail Lacquers to Transformative Gray Lipsticks:
Laura McQuarrie — Jul 30, 2019 — Fashion
15
Color-Changing Lip Oils
MAC's Range of Lip Glosses Change Hues Depending on the User's pH Levels
14
Color-Changing Blushes
Lipstick Queen's Black Lace Rabbit Blush Goes From Black to a Cherry Color
13
Transformative Gray Lipsticks
Lipstick Queen's 'Girls Will Be Boys' Creates a "Bruised Mauve" Tone
12
pH-Activated Lip Balms
Winky Lux's Rainbow Lip Balm Helps to Support LGBTQ+ Youth
11
Color-Changing Blue Lipsticks
The Blue by You Lipstick Changes into a Beautiful Raspberry Color
10
Thermal Nail Lacquers
KBShimmer's Tri-Thermal Nail Polish is Sensitive to Cold and Heat
9
Reactive Color-Changing Lip Balms
The Winky Lux Glimmer Balm Changes Color Based on the Individual
8
Color-Changing Prebiotic Masks
Algenist's ALIVE Prebiotic Balancing Mask Targets Skin Imbalances
7
Color-Changing Nail Polishes
Urban Outfitters' UO Mood Nail Polish Adapts to Temperature
6
Sensorial Face Masks
Rodan + Fields' Face Mask Collection Boasts Foaming, Color-Changing Products
5
Seaweed Skincare Collections
eos Aqua is a Range of Products That Hydrates, Smooths and Softens
4
Color-Changing Highlighters
Becca Cosmetics' 'Light Chasers' Feature Hues That Change with Light
3
Color-Changing Gel Nail Polishes
De Blangy's Transformative Gel Polish is Temperature-Activated
2
Color-Changing Kale Cleansers
Nourish London's 'Kale 3D Cleanse' Facial Wash Takes on a Green Tone
1
Planetary Jellied Lip Balms
NCLA's Mercury Retrograde Jelly Balm Combines with One's Natural pH
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Color-Shifting Smart Press-Ons
iPolish Smart Nails Change Hue with App Control & Touch Interaction
Intensely Pigmented Lipsticks
The Tom Ford Beauty Reserve Lip Color Collection is Striking
Luxe Hydrating Beauty Products
Estée Lauder Launched a New Lip Balm and Cleanser
National Holiday Marketing Campaigns
Revlon Debuted a Month-Long National Lipstick Day Celebration
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
All-Day Lip Liners
Clinique's Quickliner For Lips is Now Available in an Iconic Shade
Luxurious Nude Lipstick Lines
Christian Dior Debuts Its 2025 Addict Nudes N'Roses Collection
Water-To-Oil Lip Tints
Laneige Unveiled the 'JuicePop Box Lip Tint'
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
Lightweight Adaptable Balms
Clinique's Almost Lipstick is Now Available in a Flexible New Shade
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Mystical Hair Dyes
Arctic Fox Unveils Witches’ Delight as the Perfect Fall Hair Color
Zero Waste Lipstick Launches
Cloud Beauty Unveils 'Zero Waste Lipstick' at Luxe Pack Shanghai
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Color-Changing Lip Balms
TIRTIR's Water Mellow Lip Balms Adapt to Skin Tone and Skin pH
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Ice Pop-Inspired Lip Stains
Fun, Fruity Popsicle Pouts Recreate the Look of Popsicle-Stained Lips
Defiant Hair Color Collections
Tha Aging Disgracefully Collection by Manic Panic Celebrates Grays
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Comprehensive Glow-Promoting Skincare Lines
NIVEA Expands the LUMINOUS630® Glow Collection
Mood-Driven Nail Polish Products
The Lights Lacquer Core Collection Has 12 Hues
Plant-Based Lip Treatments
Naturium Introduces Phyto-Glow Collection to Canadian Market
3-In-1 Lip Glosses
RMS Beauty's New Liplights Cream Lip Gloss Reacts to pH
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Lip Balm Blind Bags
NYX Launched Collectible M&M'S Smushy Surprize Matte Lip Balms
Sunlight-Reactive Nail Polishes
Chillhouse's Forever Wear Chill Paint Needs No Lamp for Curing
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Noir-Inspired Luxury Cosmetic Collections
Chanel Debuts the Alluring Rouge Noir Collection
Color-Changing Jelly Tints
Milk Makeup's pHreeze Cooling Water Jelly Tint May Turn Coral or Pink
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Water-Activated Pigment Discs
Leaked Labs Invites Its Community into the Development Process
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
Affordable Holiday Makeup Kits
Revlon Canada Introduced Limited-Edition Holiday Kits
All-in-One Gel Polish Pens
Click Colors by Tom Bachik Simplifies Quality Manicures at Home
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Color-Changing Beauty Sticks
Sephora Collection's Color Twisters Change Upon Lip or Cheek Contact
pH-Activated Blush Sticks
Dior Backstage Rosy Glow Stick Creates a Custom Color with a Swipe
Skincare-Inspired Hair Color Kits
The Clairol ColorStrong Kit Nourishes Hair in Three Steps
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Vibrant Water-Cream Blushes
Estée Lauder Debuts the 'Futurist Blushmaker Dewy Cheek Tint'
Color-Changing Shower Gels
Lush's Cherry Pop Goes from Green to Romantic Red for Valentine's Day
Triple-Layer Lip Glosses
Jotim's Amber Lip Gloss is Powered by Proprietary Film-Forming Technology
Drag Queen-Curated Nude Palettes
KimChiChic Beauty Launches Better Than Nude Pallet
Hydrating Crayon-Style Lip Products
Tom Ford Beauty Spotlights the Runway Lip Stylo Matte
Keychain Beauty Balms
Glow Hub's Baby Glow Balm is Made for On-the-Go Touch-Ups
Luxe Brown Beauty Collabs
An IPSY x Pantone Collaboration is Dropping in 2025
AI-Generated Nail Polishes
Blank Beauty Creates Custom Nail Polish Shades with Stunning Accuracy
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Portable Nail Balms
essences's JUICY NAIL Nail Balm Nourishes Nails on the Go
Makeup-Inspired Colorfuldevices
Lipstick Mechanical Keyboard Highlights Glam with Cosmetic Hues
Multipurpose Beauty Crayons
Make Up For Ever's Artist Color Crayon Sticks Add Color with a Swipe
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Melting Lip Balms
e.l.f. Cosmetics Has Introduced Its Glow Reviver Melting Lip Balm
Pigmented Lip Stains
NYX Professional Makeup’s 'Lip Lingerie Lip Stain' Arrives in Canada
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Buildable Jelly-Style Lip Tints
Narins Beauty Debuts a New Product Dubbed BunBun Lip Jelly Tint
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Innovative Nail Product Collections
Le Mini Macaron Has Recently Unveiled Several Nail Products
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Pigmented Lip-Conditioning Products
Estée Lauder's Pure Color Melt-On Glosstick Brings the Shine
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
Long-Lasting Lip Glosses
Not Beauty by SZA Debuted a Trio of Hard-Working Lip Essentials
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
DIY Semi-Permanent Hair Colors
Manic Panic Has Launched the Inter-Gel-Actic Box Kits
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Culture-Inspired Lip Shades
The Plasma Lip Compound Tinted in Fortune Celebrates Luck and Elegance
Spooky Nail Polish Sets
Beetles Gel Polish's Scream on Halloween Gift Box is a Special Collectible
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Black-Colored Lip Tint Sets
The rom&nd Black Lip Trio Edition Taps into Punk and Goth Subcultures
Nourishing Hybrid Lip Products
KimChiChic Beauty Introduces Balm Chica Balm Balm
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
Skincare-Based Makeup Launches
Glow Recipe Extends its Nourishing 'Hues Collection'
Multi-Purpose Blush Product Lines
Pixi Beauty Debuts New Shades for Its On-The-Glow Blush
Customizable Nail Polish Kits
Blank Beauty Offers a Build-A-Box Bundle Option
Lanolin-Based Tinted Lip Masks
LIXR Beauty's Lip Mask is Multi-Functional and Practical
Tinted Lip Oil Launches
Charlotte Tilbury Debuts Its New Unreal Lips Healthy Glow Nectar Oil
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Sunset-Inspired Blushes
MAC Cosmetics' Strobe Beam Liquid Blush Comes in Warm Reds, Mauves & More
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Menstrual Cycle-Inspired Lipsticks
Evana Presents the Period Red Lipsticks Inspired by the Cycle
Rich Functional Nail Polishes
Bio Sculpture Has Introduced The Deep Edit Collection
Color-Centric Beauty Packaging
Lumson's Absolute Collection is an Ode to the Color of the Year
Lip Color Shade Extensions
Fenty's Stunna Lip Paint Longwear Fluid Lip Color Comes in 3 New Shades
Affordable Makeup Offers
Maybelline New York Drops its Black Friday Deals Ahead of the Holidays
AI-Personalized Lipsticks
Maison M Recommends Flattering Shades with Artificial Intelligence
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Nude-Hued Nail Polishes
The Leighton Denny Nudes Collection Has Three Vegan-Friendly Hues
Color-Matching Beauty Devices
The BoldHue Starter Kit Makes Persoanlized Foundation in Minutes
pH-Adjusting Blush Sticks
Wonderskin's PHLUSH Stick Creates a Customized Pop of Color
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
Transformative Nail Treatments
The ORLY Beauty pH Perfector Reveals a Personalized Pink Hue
African American-Inspired Makeup Collections
Black Radiance Collaborates with Cross Colours
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Romantically Inspired Cosmetic Lines
Banila Co Debuted the Romantic Blush Lip & Cheek Line
Dreamy Artist-Approved Cosmetics
r.e.m. Beauty Introduces Two Shimmery Products for the New Year
Opulent Satin Lipsticks
Charlotte Tilbury Unveiled Lunar New Year Lipsticks
Hydrating Lip Gloss Stains
NYX's Lip I.V. Delivers Vitamin-Infused Hydration, Plus Color & Shine
Month-Long Beauty Pop-Ups
Revlon Canada Celebrates National Lipstick Day with an Exclusive Pop-Up
Kid-Friendly Glitter Nail Sets
Terra Beauty Boasts the Kids GLITTER SHIMMER Mini Nail Set
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Glow-In-The-Dark Nail Lacquers
Mooncat Introduces 'The Avatar State' Nail Polish
Summer-to-Fall Nail Polishes
The Gelish x Morgan Taylor Living Out Life Range Has Six Shades
Celebratory Cosmetic Collections
The Pixi 25 Years of Glow Collection is Arriving Now
Effortless Minimalist Makeup Products
No Makeup Makeup® Introduces a New Blush & Lip Color
Hydrating Non-Sticky Lip Oils
Revolution Beauty Pout Lip Oil Comes in Seven Colors
Celebratory Beauty Expansion Campaigns
KimChiChic Beauty Celebrates Its Inclusion in Ulta
Lush-Glow-Effect Korean Glosses
The 'rom&nd Glasting Color Glosses' Boast a Lightweight Formula
Princess-Themed Lip Glosses
ColourPop Launches the Disney Princess Ultra Glossy Lip Collection
Luxe pH Activated Balms
The Dior Addict Lip Glow Balm Boasts a High-Shine Finish
Buildable Beauty Balms
CoverGirl TurBlend Skin Enhancer Balms Offer Buildable Color
Frosted Rose Nail Lacquers
Essie Debuts Two Sophisticated Shades for Fall Transitions
Shimmery Waterproof Highlighters
Urban Decay Expands its Face Bond Range with a Liquid Highlighter
Hydrating Jelly-Style Makeup Tints
CoverGirl Clean Fresh Jelly Water Tint Works on Lips and Cheeks
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Color-In Press-On Nails
Tipzy's Color-By Number Sets Bring More Creativity to Nail Art
Weather-Centric Beauty Collections
Newbeauty's Winter 2024 TestTube is Your Winter Beauty Arsenal
QSR Color-Shift Cups
Mcdonald’s Launches Limited-Edition Color-Changing Cold Cups
Ulltra-Vibrant Lip Colors
Smashbox Canada Presents the Long-Lasting Flash FX Lipstick
3-in-1 Lipsticks
Spellcast Beauty's Dynamic Duo Lipstick Sports a Split Design
Plant-Based Moisturizing Balms
The rom&nd Glasting Melting Balms Offer a Water-Like Glow
Sparkling Nail Support Polishes
The Londontown Glow Getter Nail Luminizer Supports Healthy Nails
Miniature Lip Liner Sets
Charlotte's Iconic Lip Cheat Trio Supports Affordable Product Discovery
Luxurious Beauty Launches
La Beauté Louis Vuitton Debuted with Refillable Makeul and Artful Design
Magnetic Nail Polish Strips
Color Street's Velvet Lounge Collection Has Metallic-Infused Finishes
Blurring Nail Treatments
ORLY Nail Retouch Swipes on for a "Your Nails, But Better" Finish
Puzzle Cube-Inspired Nail Kits
ORLY x Rubik's Sets Create Fun, Color-Blocked Manicures
Vibrant Fuchsia Lipstick Shades
Nikol Beauty Has Expanded Its Popular Shiny Velvet Cream Lipstick
Convenient Cosmetic Sticks
KimChi Chic Beauty Launches Kim Cheeky Lip & Cheek Sticks