Since kids often go shopping with their parents, whether it be to the mall or grocery store, companies are specifically creating child-targeted packaging to entice children to ask their parents for the products.
Further, if a child were to see their favorite cereal on a non-cereal product, it would definitely spark curiosity to at least see what is being sold.
A simple yet effective way many brands successfully make child-targeted packaging is by including a cute animal somewhere on the box.
17 Examples of Child-Targeted Food Packaging
From Cute Cartooned Beverages to Flavored Milks:
Nicole Ballantyne-Choo — Oct 27, 2013 — Life-Stages
17
Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip
16
Animated Bovine Branding
Dynamic Chilly Moo Packaging Promotes the Delectable Qualities of Dairy
15
Pictorial Popsicle Packaging
Freeze Ice Lollies Branding Features Iconic Images of Colorful Treats
14
Personified Peanut Branding
Nuts for Snack Packaging Features Cute Characters That'll Crack You Up
13
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
12
Organic Sensory-Engaging Foods
Food by Ella's Kitchen is a Fun Way to Get Your Baby Eating Healthy
11
Cartoony Baby Food Branding
Squooshi Packaging Appeals to the Eyes, the Tummy and the Planet
10
Personified Biscuit Boxes
BISC8ITO Cookie Packaging Features Adorable Cartoon Characters
9
Bear-Faced Candy Branding
Panda Liquorice Packaging Has a Combined Cute and Minimalist Appeal
8
Squeezable Snack Branding
Mousse Tube Packaging was Designed with Rugrats in Mind
7
Pudgy Cartoon Pouches
Kleenex Original Seasonal Packaging Depicts Corpulent Christmassy Characters
6
Banana Puree Jams
'OOH OOH AH AH Banana Jams' are Gooey Great Spreads
5
8-Bit Cartoon Packaging
Dho Yee Chung's 'Drink Me' is Alice in Wonderland-Inspired
4
Hungry Beast Branding
Peppersmith Tingz Packaging Bears Teeth for Mouthy Marketing
3
Movie-Themed Building Blocks
The 'Nightmare Before Christmas' Jenga Game
2
Cute Cartooned Beverages
SoyMilk Packaging Visually Entices with Endearing Illustrated Labels
1
Cereal-Flavored Milks
Cow Wow Milk Tastes Like it's Already Been Mixed with Cereal
Related Ideas
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Retro Collectible Toy Cereals
Kellogg's and Toy Story 5 Partnered to Celebrate the Movie
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
Convenient Cherry Tomato Boxes
Nijasol's Special Edition Cherry Tomato Snack is Vibrant and Unique
Merit-Based Shareable Chocolates
Cadbury's Made to Share Packaging Rewards Acts of Kindness
Park-Themed Yogurt Packaging
Stonyfield Organic & the NPF Teamed Up for 'Explore Organically'
Cartoon-Themed Cereals
The Kelpo Cereal Brings the Cartoon Favorite into a Real-World Release
Paper-Made Lollipop Packaging
Chupa Chups Lollipops Have Received a Packaging Overhaul
Cocoa-Themed Breakfast Cereals
Kellogg’s Cocoa Loops Give Milk a Chocolatey Flavor
Cartoon-Branded Aluminum Water Packaging
B Water & Beverage Debuts New Disney-Inspired Designs
Valentine's Day Cereal Lines
General Mills Unveils its Valentine's Day Line Across Multiple Brands
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Beverage Packaging Updates
Capri Sun's Resealable Bottle is a Modern Twist on a Timeless Favorite
Better-For-You Snack Packaging Redesigns
Quinn Snacks Boasts a Comprehensive Packaging Redesign
Child-Friendly Soft Snack Bars
Nature Valley Soft Baked Bars Come in Two Format Options
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Recycled Plastic Candy Packaging
Berry Global Group and Mars Launched 100% Recycled Plastic Jars
Thoughtful Packaging Redesigns
Lidl's Private-Label Focuses on Nutritious Value and Children
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Meat-Infused Child Snack Pouches
These New Once Upon a Farm Products are at Expo West 2026
Nutrient-Dense Toddler Snacks
FoodNerd's Mega Puffs are Packed with Colorful Fruits & Veggies
Product Packaging Updates
COCOYO Packaging Gets a Fresh Look With Purpose in Every Detail
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Adult-Targeted Yogurt Pouches
Siggi's Protein Packs Fill a Gap Between Drinkable and Cup Yogurt
Character-Styled Biscuit Snacks
Kinder Kinderini Biscuits are Fun and Flavorful
Novel Toddler-Focused Food Brands
Beyond the Bib Has Officially Launched Across the United States
Nutrition-Supporting Cereal Products
WK Kellogg Co Debuts Two Cereals to Support Student Nutrition
Expressive Meal Boxes
The McDonald's Blank Happy Meal Box Lets Kids Draw How They Feel
Dual-Use Smoothie Pouches
Gerber Get’ems! Squeezies Can Be Enjoyed Cold, Frozen or Off the Shelf
Greek-Style Yogurt Pouches
Yoplait's New Petits Filous Greek Style Pouches are Made for Kids
Ultra-Compact Freezable Lunch Boxes
PackIt Expands Its Freezable Snack Box Line for Convenience
Festive Snack Packaging Designs
Kellanova Debuts Its Seasonal Assortment of Snacks
Micro-Sized Sour Gummy Candies
Sour Patch Kids Bites are Packaged in Tubes
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Kid-Friendly Cooking Boxes
The Pampered Chef Kids Club Involves & Empowers Kids in the Kitchen
Fuzzy Cereal Boxes
General Mills X Jim Henson Company Made a First-of-Its-Kind Franken Berry Box
Animation-Themed Frozen Meals
PuraVida Foods' KidsLife Line Features Disney & Pixar Characters
Nostalgic Milky Fragrances
Morning Cartoons by Skylar Has a Cereal Milk Accord
Consumer-Focused Packaging Strategies
Hershey's Unveils Elevated Packaging at Sweets & Snacks Expo
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Superhero Chocolate Products
Kinder, DC and Funko Collaborated on Limited Edition Products
Adult-Targeted Easter Treats
These Ferrero Rocher and Kinder Easter Products are Here for 2025
Streetstyle Snack Pouches
The Cheez-It Walking Taco's Packaging Was Made for K-12 Foodservice
Naturally Colored Whimsical Cereals
Lucky Charms Unicorn Cotton Candy Features New Marshmallows
School-Aged Kids Snack Ranges
Earth’s Best Big Kids Snacks are for Kids Aged Four to Eight
Kid-Focused Nutritious Plant-Based Shakes
Kate Farms Debuts Kids Nutrition for Kids Aged One to 13
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Junior Kitchen Products
KitchenAid Kids Helps Children Participate in Age-Safe Cooking Experiences
Vibrant Better-For-You Snack Packaging
Catalina Crunch Targets Health-Conscious Consumers
Halloween Juice Prank Editions
The Capri Sun Trick & Treat Pouches Turn Pouch Frustration into Fun
Gamified Smart Lunchboxes
FunFeast Encourages Healthy Eating Habits in Kids with ADHD
Kid-Focused Packaging Updates
The Frubes Re-Launch Brings Interactive Fun to Lunchboxes
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Crane Game Snacks
Mogmog Catcher's Pick and Packaging are Styled Like as a Claw Machine
Rebranded Protein Milkshakes
Nurri Presents a New Vibrant Packaging Design
Baby-Friendly Yogurt Ranges
Stonyfield Organic YoBaby Yogurts Come in Several Formats
Mystery Flavor Breakfast Cereals
Cap' Crunch's Mystery Crunch Has No Artificial Ingredients
Playful Freezable Lunch Boxes
PackIt Presents a New Design for Its Freezable Playtime Lunch Box
Soccer-Themed Confection Packaging
Ferrara Honors the U.S. Soccer Federation with New Packaging
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Functional Health-Focused Packaging Aesthetics
Cleveland Kitchen Upgrades Its Packaging & Identity
Green-Hued Holiday Cereals
General Mills Grinch Cereal Was Created in Partnership with Dr. Seuss
Food Packaging Refreshes
Higgidy Gets New Visual Identity on the Idea of Bursting with Abundance
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Immersive Cereal Cities
Kellogg's Town Welcomes Virtual Visitors in a Breakfast World
Child-Resistant Beauty Droppers
Virospack Created the Beauty Industry's First Childproof Dropper
Accessible Juice Drink Packaging
Robinsons Fruit Shoot is Rolling Out NaviLens Technology Support
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Better-for-You Preschooler Snacks
Goodies Makes Nutritious, Craveable Snacks for Growing Kids
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Festive Season Milk Products
DairyPure Santa's Milk Pairs Perfectly with Baked Goods
Transparency-First Infant Formulas
Little Spoon Makes Organic Grass-Fed Whole Milk Infant Formula
Color-In Noodle Packaging
Little Dish's Chicken Katsu Curry Noodles Sleeve is Made for Doodling
Farm-Fresh Canned Milks
Moozy is on a Mission to Make Milk Cool Again
Nostalgic Packed Lunches
M&M's PB&J Packed Lunch Specials Treat Adults to Simpler Times
Shareable Snack Packs
Lunchables Snackables Comes in Savory-Sweet Double Packs for Splitting
Better-For-You Lunchbox Snacks
Goodies Snacks Include Oat Bars, Fruit Chips and More
Refined Recipe Kids Yogurts
The Danimals Range Features New Recipes and Branding
Vegan-Friendly Kids Yogurt Products
Alpro Kids Features Oat-Based and Soy-Based Drinks
Child-Focused Kefir Snacks
ProBugs Dellivers Flavorful and Drinkable Kefir Products
Latin-Inspired Youth-Focused Foods
Little Spoon and Siete Foods Debut Two Limited-Edition Meals
Freeze-Dried Toddler Meal Pouches
These New More Toddler Meals Products Showcase Convenience
Age-And-Stage Appropriate Snack Lines
Little Bellies Broadens Its Reach in the Canadian Market
Ghost-Themed Snack Products
These General Mills Halloween Products Come in Three Options
Convenient Childhood Nutrition Products
These New Once Upon a Farm Pouches are Nutrient-Dense
Fair Food-Inspired Chocolate Ranges
Maeve Debut the Fantastical Fair Foods Capsule This Summer
Regional Baby Food Ranges
These New Little Freddie Products are Arriving in the Middle East
Pet-Focused Re-Branding Initiatives
My Perfect Pet Boasts a Comprehensive Rebrand
Nostalgic Fruit-Flavored Milks
Maola Strawberry Whole Milk Targets Kids and Adults Alike
Free-From Kids Juice Boxes
Innocent Kids Juicy Water Comes in Two Flavors
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Veggie-Infused Flavored Miilks
Jubilee Makes Flavored Milk with Hidden Veggies Like Carrot & Beet
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Cartoon-Themed Kids Cosmetics
The Childs Farm x Bluey Products Come in Three Options
Wholesome Fun-Focused Snacks
Get'ems from Gerber Turns Kids' Snacktime into Moments of Discovery
Organic Educator-Themed Yogurts
Stonyfield and Ms. Rachel Team Up for a Grocery Collaboration
Synthetic Color Retailer Initiatives
The Target Cereal Assortment Will Be Synthetic Color-Free
Women's Wellness Product Expansions
Legendairy Milk Expands Its Presence at Target
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Bottled Single-Serve Juice Drinks
Capri Sun Bottles are Headed to the Convenience Store Channel
Whimsical Toddler-Friendly Snacks
These New Organix Snacks are Part of The Gruffalo Range
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Kid-Friendly Cold-Pressed Juices
Raw Generation's Little Sippers are Colorful, Fun & Nutritious
Cereal-Inspired Toothpastes
Hismile and General Mills Dropped Lucky Charms Toothpaste
Paper Food Packaging Campaigns
This Koehler Paper Campaign Showcases the Market Shift
Canine Cartoon Frozen Treats
The Bluey Ice Pops Come in Packs of 12
Veggie-Packed Smoothie Pops
Rabbit Food's Dairy-Free Frozen Treats Feature Spinach & More
Pouch-Packaged Fruit Smoothies
Mott's Fruit Smoothie Pouches are Easy to Enjoy Out of the House
Gummy bear-shaped vitamins
Sottcor Labs gummies make taking vitamins a fun experience for kids
Functional Toddler Food Toppers
Good4U Meal Toppers are Crafted for Kids Aged Three and Up
Modern Premium Pet Packaging
Pet 'n Shape Boasts New Packaging for Its Premium Dog Treats & Chews
Kid-Friendly Hydration Powders
Critter Vitamin H2O Makes Hydration Fun and Easy for Gen Alpha
Recycled Plastic Candy Packaging
Cadbury Mini Eggs Came in Recycled Plastic Packaging This Easter
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Cheeky Childhood Yogurt Campaigns
The Petit Filous 'Mischief Makes Us' Campaign Embraces Fun
Dino-Themed Smoothie Pouches
Barney Little Spoon Smoothies Come in Three Flavors
Nostalgic Back-To-School Snack Campaigns
Del Monte Highlights Its Range of Peach-Based Products
Child Meal Planners
Picky Eaters Helps Parents Create Custom Meal Plans for Kids
Toy-Gifting Menu Promotions
Cracker Barrel Introduces a Limited Edition Menu for Young Guests
Brain-Boosting Soft-Baked Bars
Cerebelly Clever Bars Deliver Veggies & More for Kids Four and Up
Value-Minded Retailer Chocolate Products
The Kinder Bueno Multipack is Arriving in the UK
Precision-Engineered Baby Bottle Capsules
Pigeon Debuts the Nurture & Nest Baby Bottle Collection
AR-Enabled Oat Drink Packaging
Alpro and Appetite Creative Partnered for Interactive Packaging
Child Hunger-Curbing Campaigns
StarKist & Feed the Children Launch 'Put Child Hunger to Bed'
Free-From Kid-Friendly Cereals
Mom’s Best Cereals Now Come in Two New Flavor Options
Holiday Snack-Inspired Cereals
Caramel Corn Chex Cereal is Arriving Now for the Fall
Boldly Flavored Kids Snacks
Ella’s Kitchen Kids is for Children Aged 18 Months and Up
Nutritious Toddler Snack Ranges
The Latest Once Upon a Farm Products Come in Three Varieties
Preventative Nutrition Snacks
GrowHappy Launches Allergen Immunobars for Allergen Exposure
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Artisanal Youth Yogurts
Pastoret's Yogurt for Kids is Slow-Fermented, Fruity and Low in Sugar
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Chromatically Romantic Breakfast Cereals
Froot Loops Sweethearts Cereal is Here for Valentine's
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Family-Friendly Dairy Snack Pouches
Too Good & Co. Pouches Have 30% Less Sugar
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide