Gerber Get’ems! Squeezies Can Be Enjoyed Cold, Frozen or Off the Shelf
Michael Hemsworth — April 18, 2026 — Marketing
References: gerber & preparedfoods
Gerber Get’ems! Squeezies are a new snack product being added to the brand's portfolio as a shelf-stable option that's crafted with flavor, nutrition and versatility in mind. The pouch-packaged smoothie combines fruit and vegetable puree with no artificial flavors or added sugar to prioritize a clean ingredient recipe. The snack comes in three flavors including Peach Apple Twist, Cherry Limeade and Apple Sweet Potato Splash, which are each formulated for enjoyment either right off the shelf, out of the fridge or even frozen.
Gerber Get’ems! Squeezies are suited for children aged three and up, and prioritize versatility to work well for a number of family snacking occasions. The smoothies come in boxes of four servings that can either be twisted open at the cap or cup open at the top, depending on the consumption preferences.
Image Credit: Gerber
Gerber Get’ems! Squeezies are suited for children aged three and up, and prioritize versatility to work well for a number of family snacking occasions. The smoothies come in boxes of four servings that can either be twisted open at the cap or cup open at the top, depending on the consumption preferences.
Image Credit: Gerber
Trend Themes
1. Dual-use Packaging - Combining shelf-stable and freezer-friendly formats in a single pouch creates new product architectures that redefine portability and storage for perishable snacks.
2. Clean Ingredient Shelf-stables - Shelf-stable formulations without added sugars or artificial flavors demonstrate how long-life foods can meet rising health expectations while extending distribution reach.
3. Multi-mode Consumption - Products engineered for enjoyment cold, frozen, or at ambient temperature enable novel consumption occasions and blur lines between refrigerated and ambient categories.
Industry Implications
1. Baby Food Manufacturing - Innovations in versatile, nutrient-dense pouch formats can disrupt traditional jar and refrigerated baby food ranges by offering broader use cases and supply chain efficiencies.
2. Retail Packaging - Development of caps and cup-open options for single-serve pouches introduces new packaging standards that could shift shelf presentation and consumer handling preferences.
3. Frozen and Refrigerated Foods - Cross-temperature product designs create opportunities for frozen and chilled categories to converge, enabling retailers to rethink category placement and inventory strategies.
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