10 Examples of Cat Product Marketing

It's no secret that cats have taken over the internet, which is why cat product marketing campaigns have hit the jackpot. Anything with an adorable kitty in it has the potential to go viral on the web.

A pet company who has capitalized on cat popularity on the internet is Temptations cat treats, whose 'Work it Kitty!' campaign commercial featured a hilarious cat aerobics program. Unsurprisingly, the video became increasingly popular. In a similar vein, Purina Cat Chow launched their Cattitude campaign, which was based on the internet-fuelled perception that cats can often be divas. The campaign associates your pet with the much-referenced Broadway show, 'CATS.' Meanwhile, litter product 'Kitty Genie' decided to forgo the Broadway route in favor of an R&B- themed cat club commercial.