Both men and women can appreciate a great bum, no matter whose team they play for. A perky posterior is truly a sight to behold, and there have been no shortage of padded undies packed with support to artificially augment a sagging rear end.
We’ve amassed a number of products geared around the bum. There are butt crack piercings and butt busts, surgical disasters and natural boosters. You’ll also read about butt backpacks, spankvertising and pillows that promise to firm up your tush. Check out these and more bootylicious innovations below.
39 Uplifting Bum, Behind and Rear End Innovations
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Butt Cleavage Fashion
Posterior-Revealing Lingerie
38
AussieBum Wondercup
The Wonderbra of Men's Swimwear
37
Georgio Armani's New Butt
David Beckham Underwear Model
36
Butt Crack Piercing
Barbells for Backs
35
Foam Padded Boy Shorts (For Girls)
LoveMyBuns Boost Your Bum
34
Wonderbra of Men's Swimwear (Follow-up)
AussieBum Sells 250,000 Wonderjocks
33
Harry Potter Bares His Butt, Controversy Ensues
32
Lace Underwear for Men?
Chad White by Ruven Afanador Rocks The Trend
31
When Butt Implants Go Wrong
Woman Bummed After Surgery
30
Ultra Low Cut Swim Shorts For Men
New From AussieBum
29
Bra For Your Bum
Sweet Cheeks Works Like A Bra To Boost Rear
28
Underwear With Tails
Strumpet & Pink Vintage Lingerie
27
Bubble Butt Undies (UPDATE)
The Flashback for Men
26
11 No Surgery Bum Boosters
Butt Bras
25
Bum Covers Hide Your Thongs
Hip-T
24
The Return of The Male Butt
The New York Times Brings Booty Back
23
Butt Cleavage for Men
Rufskin Denim By Pouches and Coats
22
Bangkok Butt Enhancements
Rear Boosting Thai Surgery
21
Bringing Back the Fanny Pack
Modern Bum Bags
20
In-Store Butt-Cams
Scrutinize Your Own Rear View
19
David Beckham's Bum for Armani (UPDATE)
First Images
18
Celebrity Butt Plugs?
George W Tush
17
Victorian Fannypacks
SWANclothing Ruffle Bustle Bum Bag
16
PhotoShopvertising
Butts With Eyes and Ears with Teeth
15
Spankvertising
Massad Magazine's Branded Butt Paddle Ad Campaign
14
Music Up Your Bum
Spongebob Squarepants Musical Thermometer
13
Aggressive Underwear
"Bite Me" and "Kiss My Ass" Lingerie Makes a Statement
12
Romantic Men's Underwear
AussieBum Brings ‘Cupid' & ‘Arrow' for Vale
11
Busts for Your Butt
The Bean Burrito Stool
10
Fart Pads
The Subtle Butt Gas Absorber
9
Rear View Photography
Artistic Animal Behinds
8
Glow In The Dark Underwear
Glo by AussieBum
7
USB Butt Cooler
For Cubicle Dwellers with Hot Buns
6
Seat Lifts and Separates Bum Cheeks
Ayur Chair
5
Eco Butt Backpack
The Back Peach
4
Jockey Brings Up The Rear
Interactive Funky Undies
3
Cheeky Childhood Advantages
Vodafone Youth Commercial
2
Butt Face Towels
Clever Labels Prevent Bathroom Mix-Up
1
Pillows that Tone Your Bum
The Beauty Bottom Cushion
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Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Carryall Crochet Bags
lululemon's Cotton Crochet Shoulder Bags Embody Casual Summer Style
Nature-Inspired Camping Pillows
Camp Napper Blends Organic Design with Advanced Outdoor Sleep Tech
Elevated Athletic Collections
Reebok Launches Multi-Sport Performance Apparel Lines
Smart Sitting Pads
Resit Altair Turns an Existing Office Chair into an Intelligent Health Solution
Valentine's-Inspired Period Panties
Modibodi Debuts its Valentine's Day Period Underwear Line
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Luxury Gut Health Jewelry
The Pooch Pendant by Butternut Box Preserves Canine Poo in Solid Gold
Sleek Multifuntional Lifestyle Bags
two-point Introduces the BASK Bag with Various Functions
Multipurpose Children's Pillows
Kid Cubes are the Playful Pillows Every Child Will Love
Nano-Pulsing Beauty Devices
upLift 5 Features Technology Inspired by NASA Research
Quilted Leather Novelty Diapers
Liquid Death Unveils the Pit Diaper to Wear During Concerts
Ultra-Advanced Camping Pillows
The RestBase Camp Napper Was Designed by Chen Xu
Foldable Luxury Luggage Pieces
The Rimowa Foldable Range Features Two Models
High-Back Embracing Sofas
Cozmo Hug High-Backed Sofa by Pearson Lloyd Has Posture-Driven Comfort
Kevlar-Infused Hiking Sneakers
The Huckberry x Danner N45 Low Hiking Sneaker is Inherently Durable
Expert-Approved Smart Corrective Clothing
Forme Stands Out for Its Functional and Stylish Apparel
Eye Care Products
BYOMA Expands Its Skincare Range With Targeted Undereye Solutions
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Dermocosmetic Firming Creams
Reversa Unveils Its Neck and Décolleté Smoothing and Firming Cream
Transforming Beach-Ready Camping Trailers
The Hobby Beachy 420+ Helps Revive Beach Culture
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Versatile Apparel-Lingerie Brands
Boobwear Brand Nuudii Redefines Comfort for Women Everywhere
Luxurious Ergonomic Footwear
Thibo Denis Launchis His Birkenstock 1774 Line of Premium Shoes
Men's Personal Care Rebrands
Every Man Jack Transforms Its Brand & Launches the Premium Collection
Performance-Based Nutritional Products
Reebok x Generation Joy Redefine Fitness Solutions
Firming Belly Creams
GoPure's Tighten & Smooth Belly Cream Targets Loose Skin & Stretch Marks
De-Stressing Wearable Massagers
Bebop Design Presents the AM1 Massager
420-Friendly Travel Bags
The BIC Flickaway Weekender Bag Aligns with Surging Cannabis Tourism
Fruit-Infused Intimate Bodycare
Bushbalm Launches its Limited-Edition 'Berry Crush' Line
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Stylish Hard-Shell Trunks
CASETiFY Debuts its 'Bounce Check-In Trunk'
Smart Posture Support Systems
NeuraSit Offers Real-Time AI Feedback to Enhance Posture
Pregnancy-Friendly Fitness Equipment
Bala Mama Collection Launches as a Pre- and Postnatal Line
Wireless AI-Powered Recovery Boots
UREVO Wireless Recovery Boots Feature Adaptive AI
Masculine LED Skincare Masks
The Lumin Luminator Tackles Puffiness, Fine Lines and More
80s-Inspired Insulated Bags
Cinnabon's Birthday Celebrations Include a New Insulated Backpack
Cinnamon Roll-Inspired Chairs
Bored Eye Design Presents the Bun Bun Chair Concept
Ergonomic Inclusive Urban Furniture
Burcu Nehir Tum Designs the RIVO Furniture Capsule
High-Performance Athletic Footwear Accessories
Balega Debuts the Feel the Difference Campaign
Durable Versatile Bags
These Indestructible Bags by Ten Thousand are Built for Busy Lives
Confidence-Focused Underwear Ranges
The Knix Valentine's Day Edit Spotlights Comfy Essentials
Fashion-Forward Shapewear
Calvin Klein Shapewear Integrates Details Like Lace & Signature Logos
Contemporary Sports Brands
Staud Sport Aims to Elevate Everyday Athleisure
Health-Focused Body Positivity Apps
Stories with Substance Collaborates with the UnderBelly
Vintage Auto-Inspired Bag Collections
JanSport Debuts a New Product Line Called the Clutch Series
Ankle-Support Wearable Mobility Devices
Dephy Has Introduced the Sidekick at CES 202
Retro Tennis Culture-Inspired Tracksuits
BOAST Calls Attention to the Tipped Warm-Up Jacket & Pant
Ultra-Light Puffers
SPANX AirEssentials Expands with the New Puffy Collection
Seamless Chafe-Prevention Undergarments
Noosh Debuts AIR Base Layers for Summer Comfort
Health Awareness Undergarments
The UnderAware Brings Awareness to Testicular Cancer in April
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
80s-Inspired Bag Campaigns
BÉIS-ERCISE Spotlights a Bright New Color in BÉIS' Sport Collection
Menstrual Discomfort Relief Belts
The Hottie Belt Wins the 2025 Rimowa Design Prize
Company-Assisting Medical Advisory Boards
Rally Has Established a Medical Advisory Board
Animated Butt-Shaped Mascots
Duluth Trading Company Has Introduced Max Gluteus
Packable Inflatable Seating
Airmaan’s M Sofa Uses Dropstitch Structure for Portable Lounge Seating
Non-Invasive Plumping Creams
The Peptide Plump Collagen Cushion Cream Rivals the Results of Filler
Creative Denim Collections
BAYEAS Reimagines Traditional Office Denim in Unique Ways
Early 2000s Denim Collaborations
Bubly and Apple Bottoms by Nelly Partner for the 'Apple Bubly'
Holiday-Ready Fashion Collections
Pacsun is Emphasizing Comfort for the 2025 Holiday Season
AI-Designed Pillows
The Cloud 9 Pillow Incorporates Top Features Consumers Desire
Bamboo-Made Menstrual Products
The Cheeky Panda Pads Have a Bamboo Lining and Core
Fruity Gut-Supporting Refreshers
Blume Debuts its SuperBelly in a Mango Passionfruit Flavor
Trend-Driven Shaping Jeans
SPANXshape™ Authentic 360 Denim Expands the Brand’s Shaping Legacy
4-In-1 Back Wraps
ThermBack LED Combines Heat, Infrared, Vibration and LED Therapies
Whole-Body Skincare Collections
Boosted Body by Burt's Bees Adopts a Skincare-First Approach
Redefined Comfort-Forward Bras
Understance Introduced its Collection of 'FlexWire' Bras
Function-Focused Athletic Wear
Buck Mason’s Welterweight Sweats Offer Elevated Athletic Classics
Shaping Slim Pant Designs
Body by Miraclesuit is Introducing the Mirasculpt Slim Pant
Contemporary Travel Backpacks
BÉIS' Classic Backpack Boasts Refined Organizational Features
Ergonomic Stomach Sleeper Pillows
The Prone Pillow ZZZ Supports the Entire Upper Body
Retailer-Branded Rewards Merch Ranges
My Sheetz Rewards Program Debuted New Merch
Women's Swimwear Brand Expansions
Chubbies Has Launched Cheekies to Serve a New Demographic
Biotech Body Sculpting
Provital Introduces Metabolism-Driven Body Actives
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
Luxe Comfort-Forward Loungewear
Bloomers Intimates Features Stylish Loungewear Essentials
Irritation Relieving Products
Fur's Chafe Cushion is High-Performance and Moves with You
Swicy Cowboy Boots
Bush's Beans and The Surgeon Collaborated on Custom BeanBQ Boots
Firming Mousse-to-Oils
Maëlys' Get Taut Body Care Formula Transforms to Tone and Hydrate Skin
Earbud-Inspired Backpack Designs
The Airpack Backpack Mimics Airpods Case but Stores Much More
High-Fashion Crossbody Phone Cases
Bandolier Debuts Crossbody Phone Cases for the iPhone 17
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Customizable Tanning Pools
SLOOSH Launched a Mix-and-Match Inflatable Tanning Pool Collection
Childhood Connection-Promoting Benches
Coated Outdoor Furniture Debuts Its New Buddy Bench Product
Cramp Care Patches
Diva's Wearable Patches Provide Heated Relief for Menstrual Discomfort
Oversized Lounge Chairs
Big Joe’s 'Fuf XXL Beanbag Chair' Features Shredded Foam Fill
Medical-Grade Maternity Compression Garments
TheRY Spotlights Its Maternity Compression Line
Performance Beauty Supplements
Metalab Body Butler Combines Two Powerhouse Supplements
Empowering Bladder Leak Campaigns
The Poise 'Giggle Dribble' Campaign Stars Katherine Heigl
Specialized Exercise Accessories
Bellabooty Belt Focuses on Enhancing Lower-Body Strength
Plum-Focused Skincare Collectons
TONYMOLY Launches PLUM BUM, a Full-Body Care Collection
Cheeky Recliner-Focused Campaigns
The Lovesac Company Changes the Social Image of the Recliner
Posture-Fixing Devices
The Break Device Gamifies Stretching for Healthier Seated Habits
Hernia-Treating Bioabsorbable Meshes
BD Introduced a Groundbreaking Advancement in Hernia Repair
Women-Specific Weighted Vests
The Carry Enters the Fitness Market with an Innovative Weighted Vest
Wellness-Driven Versatile Bag Collections
JanSport Launches the Lunar Lounge Collection
Wearable Bodily Support Devices
PUM Soft Exoskeleton Supports Posture and Work for Young Farmers
Vibrant Solid Foam Chairs
The Boop Chair is a Solid Chair with an Inflated Appearance
Sun Care Awareness Tours
Sun Bum Launches the 'Trust The Bum Tour'
Next-Generation Skin Firming Protocols
360 Plastic Surgery Helps You Tone and Firm in New Ways
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
Elevated Collaborative Travel Bags
Bunney Joins PORTER on a Collection of Intricate Tech Bags
AI-Powered Bra Fitting Platforms
The 'Brarista' Platform Streamlines Undergarment Fittings
Compact Comfy Chairs
The Lovesac Company Debuts PillowSac Chair Jr.
Euro-Inspired Hiking Boots
The A&PWW01 Padmore & Barnes Sport Boot Preps for Hiking
Tire-Carrying Backpack Designs
Fernando A. Robert Designs the Bike Backpack to Hold Large Items
Provocative Shapewear Ads
Kim Kardashian is the Fairy Butt Mother in a Whimsical Skims Ad
Tough Tactile Tool Packs
The Tufformation Tool Pouch Can Be Carried or Attached onto Packs
Size-Inclusive Shapewear Brands
Shapermint Has Officially Expanded into the Canadian Market
Basketball Athlete-Backed Luggage Campaigns
Samsonite Partners with Payton Pritchard
Heritage Women's Denim Collections
DEVIL-DOG Dungarees Debuts Its Inaugural Women's Line
Ultra-Thin Reusable Pasties
Noosh Unveils a New Invisible Nipple Cover for Womenswear
Celebrity-Coveted Travel Bags
Sprayground Introduces Functional Bag Options for the Holidays
Smart Posture Insoles
eSteps Health Enhances Your Posture and Mobility with Smart Insoles
Thoughtful Firm Mattress Designs
The Endy Firm Mattress and Hybrid Firm Mattress are Comfortable
Back-to-Campus Skincare Caddies
Bubble Skincare's Portable Skin Caddy Shares Essentials
Ultra-Hydrating Body Butters
INBAR + Co.'s New Product Delivers Moisture and Improved Elasticity
Bucket-Stool Hybrid Models
Yeti Releases a New Bucket That Comes with a Seat Attachment
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Island-Inspired Supplement Ads
Bucked Up Launches a Sizable Campaign Called 'Castaway'
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Organic Postpartum Care Lines
LOLA Unveils its Functional New Postpartum Collection
Comfortable Sauna-Ready Sets
BADESOFA Boasts a Padded Mat and a Coordinating Pillow
Anti-Aging Beauty Patches
The Blumbody Face Smoothing Patches are Non-Invasive and Effective
Transparent Bean Bag Furniture
Shayan Ramesht Designs a Sustainable Bean Bag Structure
Comfort-Focused Back Bath Pillows
The BADESOFA Back Bath Pillow Supports the Head, Neck, and Back
Baseball-Inspired Bag Designs
BOSTANTEN Has Introduced a New Baseball Crossbody Bag Collection
Shapewear Company Expansions
Duamir Has Entered the European Shapewear Market
Adjustable Fitness Benches
The RITFIT GATOR 3-Sectio Adjustable Bench Has 21 Positions
Breathing Training Tools
BioBreathe Helps Users Assess And Improve Breathing Habits Daily
Personal Wellbeing-Aiding Products
Pong Design Creates Products that Fuse Mindfullness with Tech
Inflatable Campsite Couch Designs
The BOTE Aero Couch Allows for Setup Anywhere
Versatile Adjustable Weight Systems
FitFit Designs the 3-Section Adjustable Weight Bench
Ballpark-Inspired Bakery Products
Ball Park Butter Buns Come in Hotdog and Hamburger Options
Ergonomic Leg-Support Capsules
Secretlab Debuts a Collection on Ergonomic Comfort and Posture
Certified Injectable Products
Galderma's Sculptra Receives EU Certification
Posture Wellness Apps
Backed AI Provides Posture Screening And Daily Exercise Guidance
Waist Trainer-Focused Campaigns
SculptTouch Has Launched the #Sculpttouchatwork Initiative
Uniquely Structured Chair Designs
The Yay Chair is a Part of Gumbo's Furniture Capsule