Modular Play Chairs

Nugget's Smore Chair is Made to Take Apart, Rebuild and Transform

Nugget, the creator of The Nugget Play Couch, launched the Smore chair as a first-of-its-kind, modular seating solution that kids can take apart and put back together as they play independently, creatively and imaginatively. "Most existing kids chairs are passive, sit-only products, and we knew that the format was ripe for reinvention," said Nugget CEO and Co-Founder David Baron. "We created a play-first product and even trademarked the word 'playwithable', reflecting our long-standing philosophy that every single kid is the most creative person on the planet and all we've got to do is just not get in the way of that."

Smore joins the brand's award-winning designs, like The Nugget play couch and Chunk, the world's first play ottoman, and its durable design includes three pieces that can be arranged and an adjustable seat height that grows with a child.

Modular Kids Furniture
Reconfigurable seating introduces a play-first alternative to passive furniture, creating room for brands to merge comfort, creativity and developmental value in everyday home products.
Transformable Play Design
Furniture that can be taken apart and rebuilt reflects rising demand for products that support open-ended play while extending utility beyond a single prescribed function.
Grow-with-me Seating
Adjustable child-sized chairs signal an opportunity for longer-lasting designs that adapt to developmental stages and reduce the need for frequent replacement.

Sectors Adopting This

Children's Furniture
The category is being reshaped by interactive, modular formats that position chairs, couches and ottomans as tools for imagination rather than static room accessories.
Toy and Play
Hybrid products that combine furniture with construction-style play expand the definition of toys into larger, durable objects embedded within family living spaces.
Home Goods
Kid-centered furnishings with flexible configurations highlight a path for household brands to differentiate through multifunctionality, longevity and parent-approved design.
SCORE
9.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Millennial
  • Gen X
  • Gen Alpha (primary audience)
POPULARITY
Popularity 90%
Activity 92%
Freshness 92%