BODi — the proactive wellness company formerly known as Beachbody — has unveiled 30 Day Booty Boost. This results-driven fitness program is led by new Super Trainer Chace Collett. It combines precision strength training, targeted supplementation, and accessible nutrition guidance into a streamlined 30-day system designed to firm, lift, and shape the glutes.
BODi’s 30 Day Booty Boost program utilizes the company's proprietary Glute Activation Method, which specifically targets all three glute muscles — the maximus, medius, and minimus — through a combination of activation exercises, compound lifts, and isolation work. The program seeks to address the common misconception that endless squats and lunges are sufficient for glute development when those exercises often place more demand on the thighs.
The 30 Day Booty Boost program structure includes 30- to 50-minute workouts six days per week with an optional recovery day. The fitness routine incorporates upper-body, total-body, and cardio-core training to achieve a balanced physique without excessive thigh bulk. It requires equipment such as a bench, dumbbells, Power Loops, and Strength Slides.
Image Credit: BODi
Key Themes Behind This Trend
- Targeted Fitness Systems
- Precision-focused programs centered on specific body outcomes signal growth potential for brands combining biomechanics, coaching, and measurable short-term transformation.
- Supplement-integrated Workouts
- Fitness offerings that pair training plans with nutrition and supplementation create room for bundled wellness ecosystems that increase personalization and recurring revenue.
- Method-based Body Sculpting
- Proprietary exercise methods tied to visible physique goals differentiate digital fitness platforms through branded science, trainer authority, and repeatable program formats.
Where This Applies
- Digital Fitness
- On-demand platforms can benefit from specialized, results-driven programs that make at-home training feel structured, expert-led, and outcome oriented.
- Sports Nutrition
- Supplement brands gain relevance as targeted fitness routines increasingly incorporate performance and recovery products into complete transformation systems.
- Wellness Technology
- Connected tools, progress tracking, and personalized guidance support scalable fitness experiences that translate niche body goals into data-informed consumer journeys.
