Not too long ago, we told you soccer stud, David Beckham's sculpted bum would be the muse for Emporio Armani's latest underwear line for men. We now have the first image from the campaign, and as most ladies would have guessed, the much-anticipated arrival of the photos was worth the wait!
Implications - As he is somewhat of a style icon when it comes to menswear, it's understandable that the LA Galaxy player is getting Â£20million for a three-year long campaign with Armani. Beckham has played an important role in bringing athletes into the position of fashion role models. This campaign comes as a response to Calvin Klein's recent success with Arsenal player Freddie Ljungberg sporting their products.
David Beckham's Bum for Armani (UPDATE)
More Stats +/-
Hospitality Concierge Smartphones
Top 40 Sports Trends in June
Fermented Soda-Inspired Drinks
Owlish Meeting Cameras
Crowdsourced Adult Content Platforms