Fannypacks, while convenient, have seldom been stylish or even mildly attractive. Swan Clothing's flirty new Ruffle Bustle Bum Bag design throws a Victorian twist on the concept that is both practical and stylish. Adjustable to wear from waist to hips, each custom order is hand-made to the size of your choice using natural, deadstock or overstock fabrics and industrial strength hardware.
Implications - Consumers love being surprised by the ingenuity of a new product and a design that stylishly reinterprets a traditionally unbecoming accessory like a fannypack definitely falls under that category. By taking something not usually associated with style and turning that preconception on its head, forward-thinking designers and companies can delight and inspire consumers in a very positive way.