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SWANclothing Ruffle Bustle Bum Bag

 - Nov 24, 2008   Updated: Apr 6 2011
References: etsy & lotusmodern
Fannypacks, while convenient, have seldom been stylish or even mildly attractive. Swan Clothing's flirty new Ruffle Bustle Bum Bag design throws a Victorian twist on the concept that is both practical and stylish. Adjustable to wear from waist to hips, each custom order is hand-made to the size of your choice using natural, deadstock or overstock fabrics and industrial strength hardware.

Implications - Consumers love being surprised by the ingenuity of a new product and a design that stylishly reinterprets a traditionally unbecoming accessory like a fannypack definitely falls under that category. By taking something not usually associated with style and turning that preconception on its head, forward-thinking designers and companies can delight and inspire consumers in a very positive way.