These examples of branded milestones range from celebratory internet doodles to anniversary-themed burger promotions.
When it comes to brand birthday celebrations, standouts include IKEA's humorous Billy bookcase promotion which celebrated the home accessory's 40th anniversary. Appropriately renamed William, the bookcase was sold with an accompanied discount, while #ItsWilliamNow was featured on the brand's social media channels.
Another notable example comes from tech giant Google who celebrated its 20th anniversary with a nostalgic search engine animation which walked viewers through the last 20 years of world events and important cultural milestones.
More branded milestones include Sephora's 'Sephoria' conference which was hosted in Los Angeles, California last year. The event marked 20 years of the cosmetics powerhouse and gave both established and emerging beauty brands a platform to share new product releases. Additionally, attendees were able to access unique beauty services, giveaways and Instagram-friendly activations.
30 Examples of Branded Milestones
From Celebratory Internet Doodles to Anniversary Burger Promos:
Jana Pijak — Apr 24, 2019 — Marketing
30
Crystal Wine Barrels
Lalique Created a Showpiece Wine Barrel for a Winery's 400th Anniversary
29
Overnight Museum Stays
Airbnb is Allowing Two People to Spend the Night at the Louvre
28
Family-Friendly Tech Shops
Galaxy's Harajuku Store Appeals to Millennials with a Lounge and a Cafe
27
Cosmetic Chain Conventions
Sephora is Marking Its 20th Anniversary with the 'Sephoria' Conference
26
Candy Flavor Challenges
HI-CHEW's East Meets West Flavor Challenge Has Fans Decide a New US Flavor
25
Rugged Celebratory Chelsea Boots
Blundstone's Live in My Blundstones Campaign Celebrates 50 Years
24
Celebratory Soup Can Designs
The Heinz X Cath Kidston Collection Evokes the Brand's History
23
High-Fashion Children's Show Magazines
InStyle's Sesame Street Cover Celebrates 50 Years
22
Diverse Luxuriously Dressed Dolls
Mattel Releases Its Anniversary Barbie Doll in Two Skin Tones
21
Futuristic Fast-Food Installations
The Futuristic Taco Bell From Demolition Man Was Seen at SDCC
20
Anniversary Bath Bomb Lines
Lush's Anniversary Bath Bombs Reveal a 54-Piece Collection
19
YouTuber Burrito Promotions
Chipotle is Celebrating National Burrito Day with the Dobrik Burrito
18
Rebranded Bookcase Promotions
IKEA Announced a Grown-Up Name Change for Its BILLY Bookcase
17
Six-Course Matcha Meals
The Häagen-Dazs 'Matcha Salon' Awakens the Senses with Matcha Green Tea
16
Women-Celebrating Company Videos
This Emirates Video is Aired for International Women's Day
15
Animated Festive Holiday Commercials
Coca-Cola Polar Bear Commercial is Always Long-Anticipated
14
Celebratory Americana Outerwear
The Ralph Lauren RRL 25th Anniversary Jackets are Limited-Edition
13
Ultra-Powerful Anniversary Coupes
The 2020 Ford Mustang Can Come with a High Performance Package
12
Celebratory eSports Bars
a Fnatic eSports Pop-Up Bar Will Open in Madrid to Celebrate the EU LCS
11
Burger-Celebrating Coin Promotions
The McDonald’s MacCoin Celebrates 50 Years of the Sandwich
10
Celebratory Casual Asian Meals
P.F. Chang's is Helping Families and Grads Celebrate with Food
9
Rock Star-Inspired Bars
Ziggy's Bar Celebrates the Iconic Character Portrayed by David Bowie
8
Personalized Running Videos
adidas Created 30,000 Unique Videos for Boston Marathon Runners
7
Celebratory Futuristic Commercials
McDonald's Spain Celebrates the Upcoming 50 Years of Big Mac
6
Celebratory LGBTQ-Staffed Flights
Virgin's Pride Flight Praises NYC's World Pride Festivities
5
Celebratory Female Creatives Campaigns
Converse's Spark Progress Campaign Spotlights Female Talent
4
Celebratory In-Game Items
Fortnite's Birthday is Being Celebrated With Challenges and New Items
3
Celebratory Anime Character Mashup
Hello Kitty and Gundam Meet in Space to Celebrate Anniversaries
2
Global Athletic Anniversary Campaigns
Champion Launches the 100 Years for the Team Campaign
1
Celebratory Internet Doodles
Google's 20th-Anniversary Plays on Internet Nostalgia
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Focused Sustainable Furniture Collections
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Cross-Cultural Dim Sum Restaurant
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Anime-Inspired Limited Streetwear
BAIT Unveils a Special Limited Edition Astro Boy Collection
Interactive Holiday Packaging
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Lush Ludicrous Furniture Exhibits
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90s-Inspired Barbie Streetwear Collaborations
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Upcycled Vintage Chair Covers
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Mattress Brand Retail Partnerships
The Endy Urban Barn Showroom Spotlights Canadian Brands
Inclusive Beauty Dolls
Barbie's New Fashionistas Line Features a Wheelchair and Prosthetic Limbs
Superhero Sister Sweater Collections
The Champion X Powerpuff Girls Collection is Stylish and Cozy
Luxurious Split-Toe Footwear
Maison Margiela Incorporates Its Tabi Split-Toe to Additional Shoes
Dual-Brand Vehicle Concepts
These Vehicle Mashup Designs Merge the Best of Well-Known Brands
Anime-Inspired Footwear Designs
These Anime Vans Sneakers are Inspired by JoJo’s Bizarre Adventure
AI-Powered Skincare Boutiques
SK-II's Connected Store Revolutionizes the Process of Choosing
Converted Bus Rental Properties
The Bus Stop in Scotland Can be Rented on Airbnb
Collaborative African Furniture
IKEA Co-Created the Överallt Collection with African Designers
The Art of Debating
Julia Dhar's Talk on Debating Highlights the Importance of Common Ground
Cheerful Holiday Installations
Studio Cadena's Artwork Delights with Abstract-Style Smiley Faces
Vegan Protein Shampoos
Lush Cosmetics' Package-Free Shampoos are Made with Aquafaba
Mecha Anime Timepieces
The CASIO G-SHOCK Gundam Collection Celebrates the 40th Anniversary
Coffee-Powered Tiny Homes
Dunkin's Tiny Home Installation Can Be Rented on AirBnB
Premium Cushioned Running Shoes
ASICS' GEL-QUANTUM INFINITY Shoes are the Highest Quality Runners
Whole-Home Houseplant Sets
Horti Makes Buying Indoor Plants in Large Quantities Effortless
Whiskey Barrel-Inspired Tables
Philippe Malouin Features a Four-Piece Wooden Furniture Selection
Members-Only Co-Working Spaces
Spring Place Beverly Hills Boasts a Luxurious & Focused Environment
Inclusive Collage-Style Campaigns
This American Apparel Campaign Pays Homage to Los Angeles
Wild West-Inspired Streetwear
Billionaire Boys Club EU Introduces Its New SS19 Capsule
Artistically Themed Food Experiences
City Winery Centers High-End Culinary & Cultural Experiences
Fashion-Forward Hiking Boots
CODDI Boots are Made to Go from City Streets to Rugged Hiking Trails
Skillfully Illustrated Watch Lookbooks
Diesel Taps into Mad Dog Jones for a Surreal Image Series
Enlarged Off-Road SUVs
This SUV Combines a Powerful Presence With Souped-Up Engine Performance
Luxe Label-Launched Shopping Totes
COMME des GARÇONS SHIRT Offers Consumers a Traditional Tote
Travel-Friendly Model Countries
Airbnb Advertises Two of Its Micronation Destinations to Travelers
Utilitarian Spring Sneakers
The Carhartt WIP x Converse GORE-TEX Chuck Taylor All-Star 70s are Hip
Gingerbread Man-Shaped Skillets
Nestle Toll House is Selling Cast Iron Skillets in Holiday Shapes
Retro-Inspired Thick-Soled Sneakers
The Latest Chuck 70 Hi Sneakers are Inspired by Jackie Moon
Luxurious Supercar Driving Boots
Piloto Works with Pagani to Unveil the Roadster Driving Boot
Celebratory Cherry Blossom Cakes
The Godiva Ohanami Cake Comes in Two Flavor Options
Terracotta-Accented Retail Spaces
Kengo Kuma Creates an Intricate Interior for Camper Retail Site
Revived Snowboard-Centric Capsules
The North Face's '92 RAGE Collection Channels Its Archival Kits
AR Cartoon Home Experiences
Samsung's 'Doorways' Shows Smart Products in the Family Guy Home
Charitable Collagen Snacks
'This Bar Saves Lives' Created Collagen Bites with Functional Benefits
Upcycled Whiskey Barrel Skateboards
The Alder + Ash Whiskey Rider Mini Cruiser Skateboard is Chic
Secret Message Bath Bombs
Lush's Mother's Day Bath Bombs Include a Spot for a Small Scroll
3D-Printed Fashion Billboards
Emporio Armani's Ad Takes the Form of a Dynamic 3D Installation
Sustainable Rugged Rain Boots
Everlane Launches Its First-Ever Rain Boot Selection for the Season
Manga-Inspired Unisex Apparel
Yohju Yamamoto & Ishimori Productions Made a Cyborg 009-Themed Line
Giant River-Cleaning Tub Toys
Large Versions of IKEA's Smakryp Toys are Tidying the River Thames
Smart In-Store Displays
Virtual Visions' Customized Smart Displays Support Shoppers & Retailers
Mixed-Reality Fashion Shows
Central Saint Martins Created a 5G-Powered London Fashion Week Show
Vegan-Friendly Festive Meals
Iceland's 'No Turkey' Vegan Christmas Dinner is Fit for One
High-End American SUVs
The 2020 Ford Explorer ST SUV Boasts Luxury Vehicle Upgrades
City Center Furniture Stores
An IKEA Showroom is Scheduled to Open in Manhattan in Spring 2019
Everyday Drinking Chocolates
T.cacao Caters to the New Millennial & Gen Z Morning Rituals
Glamorous Heritage-Inspired Dolls
The Barbie 60th Anniversary Celebration Doll is Collectible
Vibrant Printed Skate Fashion
Pop Trading Company Informs Simple Apparel with Graphic Prints
Feminine Sci-Fi Franchise Dolls
The Barbie Doctor Who Thirteenth Doctor Collector Doll is Detailed
Translucent Rubber Midsole Sneakers
Converse Unveils a Series of New All-Star Hi Sneakers for SS19
Waterproof Military-Inspired Boots
Timberland and Haven Team Up to Produce a Pair of Durable Boots
Anti-Distraction Car Info Displays
The Ford Mindful Mode Helps Drivers Avoid Digital Distractions
Upcycled Eco-Conscious Asymmetrical Clothing
pondhopper Features One-of-a-Kind Sustainable Pieces
Animal-Print Suede Sneakers
Brain Dead and Converse Join to Create a One Star Sneaker Iteration
Collectible Sci-Fi Dolls
The X-Files Mulder and Scully Barbie Dolls Celebrate the 25th Anniversary
Plant-Based QSR Meals
The Chipotle Lifestyle Bowls Come in Two Meatless Varieties
Plant-Based CBD Pizzas
The Pizza Plant's Half-Baked Pizza Has a Cannabidiol-Infused Crust
Brand Emblem Wireless Chargers
BAPE's Latest Ape Head Wireless Charger is the Shape of the Mascot
Carved Whiskey Barrel Bars
The Balvenie Bar Cart is a Self-Referential Piece of Decor
Luxury Art Deco Restaurants
BeefBar Restaurant Features Glass Roof
Soup Detox Kits
The Juico Souping Soup Detox Program Offers Nutritious Liquid Diet Essentials
Nitrogen-Infused Thai Teas
B Sweet Makes Its Ready-to-Drink Nitro Tea in a Can with Oat Milk
Statuesque Summer Gowns
The Cult Gaia Ingrid Gown Boasts Dramatic Sleeves and a Keyhole Back
Antibiotic-Free Meat Snacks
The Dietz & Watson Originals Snack Products are Artisan-Quality
Region Specific Ad Solutions
Google Has Announced a New Geo-Tracking Ad Solution for India
Sculptural Straw Totes
The Cult Gaia Vera Bag is a New Take on the Brand's Famed Cage Purse
Extravagantly Tailored Sustainable Coats
Zefyraz Offers Creatively Expressive & Vegan Coat Options
Coffee Brand Vacation Rentals
'The Home That Runs On Coffee' is a Tiny Airbnb in an NYC Park
Sultry Underwear Parody Ads
James Corden Offers a Hilarious Take on Calvin Klein's Latest Ad
Antimicrobial Gym Bag Deodorizers
Slam It In The Bag is a Bacteria-Fighting All-Natural Deodorizer
Upcycled Militaristic Graphic Apparel
These Ralph Lauren Pieces Feature Vintage Polo Materials
70s Film-Inspired Canvas Shoes
UNDERCOVER Unveils Its Latest Converse Honoring The Warriors
90s Japan-Inspired Workwear
Guerilla Group Launches the Road Fighter Capsule for SS19
Eco Oat Milk Smoothies
IKEA's MUNSBIT Smoothies Help to Reduce One's Carbon Footprint
Traditionally Made Grooming Capsules
Acqua Di Parma's Barbiere Collection is Made by Hand in Italy
Festive Protein Ball Sets
The Protein Ball Co. is Launching a Health-Centric Holiday Countdown
Heat-Controlling Tech Jackets
Ralph Lauren Unveils a New Warmth-Focused Technical Polo 11 Jacket
Taped-Up Casual Sneakers
Converse Drops the One Star OX LTD in a Monochromatic Colorway
Anime Character Sugar Cookies
Pillsbury Now Offers Pikachu and the Poké Ball Cookies
Mexican-Style Diet Bowls
Chipotle's 'Lifestyle Bowls' Cater to Those with Speciality Diets
Sustainable Minimalist Scandinavian Rugs
Nordic Uniques' Handmade Products are Eco-Conscious
Heritage-Honoring Rental Spaces
This Soviet-Styled Apartment Embraces a True 1930s Vibe
Shoplifter-Identifying AI Tech
Vaak Eye Enforces Retail Security Technology in Japan
Festive Barrel-Aged Milk Stouts
Wynwood Brewing's Coquí-To Takes Cues from a Puerto Rican Drink
Magical Airport Makeovers
Singapore's Harry Potter-Inspired Airport Celebrates the Holidays
Air-Cleaning Curtains
The IKEA GUNRID Air-Purifying Curtain Breaks Down Pollutants in the Home
Barbie-Inspired Makeup Collections
NCLA released a 90s-inspired Barbie Makeup Collection
Superfood Latte Mixes
Navitas Organics' Plant-Based Latte Mixes Feature Cacao, Turmeric and Matcha
Cozy Branded Wool Caps
New Era and Champion's 19TWENTY Capsule is Exclusive to Australia
Hydrating Hemp Drinks
PLNT's Iced Tea and Fruit Water Beverages Contain an Active Hemp Extract
The Hopeful Future of Genetics
Juan Enriquez's Talk on Genetics Features Mind-Boggling Content
Retro Otherworldly Ski Boots
The Tecnica Moon Boot Promises a Retro-Futuristic Way to Stay Comfy
Hair-Positive Underwear Campaigns
Bonds Debuts Its Women's Range with a Tongue-in-Cheek Campaign
Festive Plant-Based Feasts
Tesco is Hosting 'Vegmas' as an Inspiring, Plant-Powered Holiday Dinner
Steamed Cheeseburger Dumplings
Brooklyn Chop House is Serving Cheeseburger-Style Dumplings
Cartoon Cat Sheet Masks
The Crème Shop Recently Introduced a Series of Sanrio Sheet Masks and More
Plant-Based Dim Sum Restaurants
Toronto's 'Planta Queen' is an Asian-Inspired Vegan Eatery
Record-Breaking Muscle Cars
The New Shelby GT500 is the World's Fastest Street-Legal Muscle Car
Co-Branded American Lagers
Budweiser and Jim Beam Have Teamed to Create a Reserve Copper Lager
Elaborately Designed Fisherman’s Huts
This Hut was Designed in Reykjavík’s Old Harbour
Zippered Hi-Cut Suede Shoes
NIGO Joins Converse Japan on a Chuck Taylor All Star Zip Hi Sneaker
Sleep-Themed Nightclub Ads
IKEA's The Nightclub Celebrates Sleep-Filled Nights Over the Club Scene
Homemade Meal Sharing Services
Home-Cooked Japanese Food is Available to Travelers Via AirKitchen
Peppermint-Crusted Sandwich Cookies
Blaze Pizza Debuted Peppermint S’more Pies for the Holidays
Convenient QR-Code Seafood Packs
Blue Star Foods Introduces a Line of Grab-and-Go Seafood Products
Digital Wallet Loyalty Programs
'Chipotle Rewards' Uses Venmo Payouts to Reward Loyal Customers
Motion-Controlled Vehicle Steering
A New Ford Patent Showcases a New Form of Autonomous Driving
Female-Empowering Dating Commercials
Bumble's The Ball is in Her Court Ad Stars Serena Williams
Grain-Free Muesli Mixes
Seven Sundays' Paleo and Keto Muesli Line is Packed with Superfoods
Music Video-Inspired Bath Lines
Lush's Goddess Collection Was Inspired by Arianna Grande
Female-Centric Empowering Sports Ads
Nike's 'Dream Crazy' Campaign is Proud and Motivational
Youth Culture Charity T-Shirts
The Champion London Youth Capsule is Inspired by Personal Journeys
Boldly Unapologetic Chocolate Campaigns
Dove Chocolate Launches Two V-day Ads to Promote Its Brand
Anonymity-Protecting Mobile Browsers
The Tor Mobile Browser Stops Advertisers from Following You
Matcha-Filled Pancake Sandwiches
7-Eleven Japan's Stacked Dorayaki Has a Thick Matcha Cream Center
Understated Electric Crossovers
The Hyundai Kona Electric Takes on Teslas and Offerings From Ford
Travel-Friendly Soccer VIP Experiences
Groupama Aréna Gives Foreign Fans a Unique Opportunity
Size-Inclusive Empowering Supermarket Campaigns
Sainsbury's and Portas Launch #AllBoobsWelcome
Experiential LGBT Travel Services
The IGLTA Connects LGBT Travelers with Friendly Businesses
Crispy Fish Filet Burritos
The Jack in the Box Fish Burrito is Here Just in Time for Lent
Ultra-Exclusive Fight Night VIPs
The UFC VIP Experience Packages Covers All the Basis of the Event
Colorful Vegan-Friendly Footwear
ROMBAUT's Spring 2019 Campaign Imitates a Retro Infomercial
Beaded Wireless Earphones
Chitose Abe Designs the Beats by Dre x sacai Collaborative Earphones
Gourmet Prepackaged Veggie Burgers
The Don Lee Farms Frozen Veggie Burgers are USDA Organic
Movie-Themed LGBT Tours
QUIIKY Now Offers a 'Call Me By Your Name' Vacation in Italy
Free-From Fruit Cake Slices
Tesco's Festive New Dessert is Suitable for a Wide Range of Consumers
Meaty Macaroni-Stuffed Sandwiches
Erbert & Gerbert’s BBQ Brisket Sandwich Features Mac & Cheese
Jumbo Fizzing Bath Bombs
Lush's New Supersize Bath Bombs Release Extravagant Embellishments
Authentic LGBT Travel Services
OUT Adventures Focuses on Local Benefits When Curating Experiences
Seed-Based Salsas
This Pumpkin Seed Salsa from Trader Joe's is a Thick, Savory Condiment
Toronto-Based LGBT Travel Services
'Rainbow High Vacations' Caters to a Gay and Lesbian Audience