These examples of Boomer lifestyle marketing range from digital detox resorts to connected cruise ship wearables that make one's travel experience a more personalized and convenient one. In addition to examples like Carnival's Ocean Medallion wearables, other standouts in the realm of travel include opulent cruise ship pubs like Pacific Explorer's The Bonded Store along with beautifying red wine treatments like the one offered at Tuscan resort and spa Castello di Casole.
Thanks to its appreciation for luxury goods and services, the Boomer demographic is known for indulging in experiences that are entertaining while improving quality of life. Some examples related to this state of mind include culinary cycling tours that explore farm-to-fork cooking while partnering with local wineries or distilleries.
Additional examples of Boomer lifestyle marketing include recipe-suggesting grocery store displays and artisanal alcohol gifts that are both elegantly branded and functional.
31 Examples of Boomer Lifestyle Marketing
31
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
30
Recipe-Themed Grocery Displays
Waitrose's In-Store Shelving Shares Meal Ideas with Shoppers
29
Chef-Curated Urban Gardens
'The Bayless Gardens' Grows Fresh Produce for Rick Bayless' Restaurants
28
Vintage Alcohol Gift Sets
This Jagermeister Gift Set is a Limited Edition Offer
27
Pop-Up Wine Shops
Aldi Süd is Set to Open a Temporary Wine Shop in Düsseldorf, Germany
26
Digital Detox Spa Holidays
The Kamalaya Resort Offers Time Away From Daily Commitments
25
Whiskey-Branded Coffee
Jack Daniel's Tennessee Whiskey Coffee Blends Coffee with Whiskey's Taste
24
$2 Million Dining Experiences
The Ce La Vi Restaurant in Singapore Offers the Most Expensive Meal
23
Airport Coffee Bars
The Sydney Airport is Now Home to a Joe & the Juice Cafe
22
Avant-Garde Boomer Editorials
The Michele Lamy ODDA Magazine Cover Story Boasts Conceptual Imagery
21
Exclusive Irish Spirits
Glendaloug Released a Limited-Edition Sloe Gin for the Winter Season
20
Beautifying Red Wine Baths
'Castello di Casole' Offers a Spa Treatment Based Around Wine
19
Exotic Artisanal Preserve Packaging
The Melina's Confections Branding Designs are Refined
18
Camel Milk Cafe Menus
The 'Majlis Dubai' Cafe Serves Products Made With a Cow Milk Alternative
17
Meticulous Produce Displays
This Grocery Store Was Designed to Feel Like an Outdoor Market
16
Luxurious Coffee Pods
Difference Coffee Co. is Sold Exclusively at Luxury Hotels and Resorts
15
Opulent Cruise Ship Pubs
The Bonded Store Cocktail Bar Offers Craft Cocktails While at Sea
14
40-Year-Old Scotch Whiskies
Deanston 40 Year Old is a Premium Whisky for Discerning Drinkers
13
Profitable Boomer Expositions
This Event Gives Brands the Chance to Sell to Consumers Over 50
12
Wine-Preserving Bottles
QikVin Prevents Opened Wine Bottles from Succumbing to Oxidation
11
Rural Modern Sports Centers
The 'Sportscentre' Gymnasium is on the Outskirts of Rotterdam
10
Dedicated Whisky Shops
Alberta's World of Whisky Showcases More Than 700 Whisky Products
9
Premium Trinidadian Rums
'Angostura 1787' Rum Celebrates Trinidad's Historic Sugar Industry
8
Historical Whiskey Bottle Redesigns
This New Bottle Marks Jack Daniel's 150th Anniversary
7
Modern Retiree Villages
This Residential Development Project from the Aveo Group is Boomer-Focused
6
Restaurant-Style Retirement Cafeterias
Atria Hearthstone's Cafeteria Uses Servers and Menus
5
Luxe Jeweler Expansions
The Faberge India Debut Introduces the Heritage Brand to an Asian Market
4
Fresh Seafood Merchandising
Nakide's 'Halles des 5 Cantons' Grocery Concept Embodies Quality
3
Personalized Cruise Wearables
Carnival's Ocean Medallion Helps Guest Find the Best Experience
2
Celebratory Half-Century Whiskeys
The Dalmore 50 Single Malt Scotch Whiskey is a Lavish Libation
1
Singles-Only Boomer Clubs
This Alberta Club Consistently Hosts Meetups to Bring People Together
Related Ideas
Yacht-Inspired Camping Trailers
This Modern Travel Trailer Concept by Maria Prokosheva is Sleek
Senior-Targeted Beers
Beck's 70+ is a Bitter Beer Exclusively for Mature Drinkers
Masterfully Modular Camping Trailers
The 'Bobo' Trailer is Built Around a Five-Module System
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Boomer Cannabis Campaigns
The 'I'm High Right Now' Campaign Promotes Cannabis Use Among Boomers
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Luxury Resort Wear
Wheat Aims to Elevate Hotel Boutiques with Luxury Resort Wear
Sophisticated Rustic Clothing Collections
LIVØM Embraces Rustic Elegance for Its Latest Collection
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Immersive Wellness Experiences
Othership Pioneers Emotional Wellness With Immersive Experiences
Purposeful Empowering Apparel
Living Life on Purpose: Connecting with Customers through Clothing
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Versatile Leisure Lifestyle Vehicles
The Dethleffs Yoka Go Features a Spacious Design
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Luxury Holistic Wellness Vacations
Byblos Hotel is Pioneering Luxury Wellness in Saint-tropez
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Microcation Planning Services
Going Places Travel Helps Plan the Perfect Short Vacation
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Sophisticated Travel-Friendly Fashion
Norse Projects Boasts the Travel Light Capsule for SS23
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Wearable Conference-Focused Technology
Bizzabo Introduces Klik Experiential for Flagship Events
Women-Targeted Cannabis Retreats
moodRXtreats Invites Cannabis Lovers and Explorers on a Journey
Oceanic Family Activity Programs
The 'Camp at Sea Program' from Celebrity Cruises is All-Inclusive
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
AI-Powered Wellness Vacations
Culb Med Expands Wellness Program with AI capabilities
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Customized Comfortable Camping Trailers
The LG Bon Voyage Camping Trailer Has Been Upgraded
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Multi-Functional Daily Moisturizers
Dermalogica Boasts the Dynamic Skin Recovery SPF 50 Cream
Collaborative Dynamic Streetwear
Soho Yacht Club Joins Forces with Limo Boyz on Soho Limo Club
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful Travel Fashion Campaigns
The FOSSIL Made For This Campaign Celebrates the Brand's Heritage
Generation-Uniting Family Vacations
Backroads Crafts Vacations for Parents with Adult Children
Orange Wine Campaigns
Nomadica's Skin Contact Campaign Shows the Fun, Sexy Side of Wine
Non-Alcoholic Beverage Clubs
soft crush and Somm & DINR Launched Somm Grand Cru Zero
Multigenerational Destination Tours
Sita World Tours Crafts its Tours to Suit Multiple Age Groups
Tech-Enhanced Travel Planning
Travvit is a Travel Discovery Platform to Inspire Better Vacations
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Boomer-Targeted Luxury Resorts
Palm Lake Resort Yamba Cove Sets New Benchmark for Baby Boomers
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Wellness-Themed Rental Pop-Ups
Wander Partners with Good Pharma to Showcase its Offerings
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Active Young Adult Getaways
Butterfield & Robinson's Young Adult Departures are Engaging
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Style-Conscious Mobility Aids
Medline & Martha Stewart Teamed Up on Safety & Mobility Aids
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Love-Inspired Tennis Brands
Love All Boasts a Collection of Stylish and Functional Activewear
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Celebratory Throwback Restaurant Menus
The Outback Steakhouse Boomerang Menu Has Seven Options
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Lifestyle-Conscious Cannabis Products
Trailblazer Cannabis Products Have Been Relaunched
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Video Call Shopping Services
Apple's Specialist over Video Service Enhances Personalization
Elevated In-Flight Menus
Delta Airlines Enhances its Onboard Experiences with Upgraded Menus
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Slogan-Detailed Graphic Tee Capsules
Soho Yacht Club Suggests to Do Something Nice Today
Plant-Based Yogurt Travel Promotions
This Bio&Me On-Pack Promotion Offers a Free Holiday
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Multigenerational European Tours
Road Scholar's 'Exploring Copenhagen' Package is for Families
Enriching Senior Initiatives
Ogilvy Shanghai Debuts a Seniors Initiative Called 'Morning Shanghai'
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
Family-Friendly Adventure Vacations
OARS Offers Vacations Centered Around Water-Based Experiences
Community-Oriented Aging Apps
Melissa Gilbert Debuts the Modern Prairie Lifestyle App for Women
Senior-Friendly Pride Campaigns
misterb&b and Les Audacieuses et Les Audacieux Target Seniors
Senior-Targeted Website Builders
Dwellr Seeks to Help Senior Communities Facing Limitations
Location-Based Photo Sharing
Harbor Creates Personalized Picture Albums Through location Sharing
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians