The branding designs used throughout the Melina's confections line looks to embody the Mediterranean origin that all the products hold.
Designed by Tompert Design, the Melina's product packaging focuses on geometry, citrus fruit and uniformity. Including such products as jams, honeys, marzipan drops, fruit wafers and fruit preserves, the Melina's packaging all features the distinct vertical ribbon on each product. This enables consumers to identify that the products fall under the same brand and that each carries with it a dedication to quality.
Each of packaging branding designs features a geometrical aesthetic that focuses on a slice of citrus fruit; with every product having a tie to orange or lemon, it comes as a logical and artistic approach to the ethos of the brand.