The branding designs used throughout the Melina's confections line looks to embody the Mediterranean origin that all the products hold.
Designed by Tompert Design, the Melina's product packaging focuses on geometry, citrus fruit and uniformity. Including such products as jams, honeys, marzipan drops, fruit wafers and fruit preserves, the Melina's packaging all features the distinct vertical ribbon on each product. This enables consumers to identify that the products fall under the same brand and that each carries with it a dedication to quality.
Each of packaging branding designs features a geometrical aesthetic that focuses on a slice of citrus fruit; with every product having a tie to orange or lemon, it comes as a logical and artistic approach to the ethos of the brand.
What Makes This Trend Stand Out
- Geometry-inspired Branding
- The use of geometrical aesthetics in branding designs presents an opportunity for businesses to create visually striking and cohesive packaging.
- Citrus-infused Product Line
- Integrating citrus fruits into various products provides an opportunity for businesses to tap into the refreshing and vibrant qualities associated with these ingredients.
- Artisanal Packaging Uniformity
- Having a distinct feature, such as a vertical ribbon, across different product packaging creates a sense of brand unity and enhances brand recognition.
Sectors Adopting This
- Food and Beverage
- In the food and beverage industry, utilizing geometry-inspired branding can help products stand out on shelves and attract customers.
- Gourmet and Specialty Foods
- Within the gourmet and specialty foods industry, incorporating citrus fruits into a product line can appeal to consumers seeking unique and flavorful options.
- Packaging and Design
- The packaging and design industry can assist businesses in creating cohesive and visually appealing packaging, emphasizing the importance of branding uniformity.
