Beer companies have started to reconsider how they approach beer branding and what that means to their bottle designs. Should a brand's design be witty and interactive, colorful and vibrant, minimalistic and direct or original and retro? In order to win over the average consumer, these are questions that marketers and brand executives need to consider. Fortunately, several companies have made it a point to re-brand themselves and that means changing their bottle designs.
This collection of designs showcase beer companies that have used branding strategies like summer-themed graphics, bottle labels that feature a 12-part detective story, bottles designed in an elegant sleek shape and various other companies that are changing the ways in which we view and drink from a beer bottle.
17 Brilliant Beer Branding Designs
17
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
16
Musical Beer Bottles
Tuned Pale Ale has You Ready to Jam Post Drink
15
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
14
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
13
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
12
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
11
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
10
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
9
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies
8
Punny Holiday Brews
Vessel Creates Custom Seasonal Beer Bottles for Their Clients
7
Pixelated Bottled Brews
Inaki Soria Creates Refreshing Works of Art
6
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
5
Sleek Sophisticated Beer Bottles
Julien Muller's Heineken Concept Classes Things Up
4
Etched Beer Bottles
My Bud Light Lets You Personalize the Bottle
3
Customized Party Beers
The Design Your Own Heineken' Six-Pack App
2
Exclusive Donut-Printed Beers
The OFWGKTA/Warsteiner Beer Bottle Is Pop-Up Shop Swag
1
City Life Liquor Cans
The Heineken Limited Edition Beer Bottles Show Off Landscape and Spark
Related Ideas
Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Personalized Tequila Bottles
InBarrel Helps Customers Create One-of-a-Kind Bottles
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Canadian-Made Beer Campaigns
Labatt States Its Beers are Made in Canada Since 1847
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Miniature Beer Bottles
Carlsberg Created the World’s Smallest Beer to Promote Responsible Drinking
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Unique Gift Bows
Coors Light’s 'Beer Bows' are a Stress-Free Solution for Holiday Gifting
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Lighthearted Football Campaigns
Jim Beam x Keegan-Michael Key Present the ‘7 Stages of Defeat’
Limited-Edition Gold Bottles
The Peroni Nastro Azzurro Gold Bottle Marks Blue-Ribbon Moments
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Beer-Branded Skin Creams
Heineken® Silver Has Debubted the Heineken® Smootheriser
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Single-Serving Non-Alcoholic Slim Cans
Giesen Group Debuts a New Packaging Format
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Informative Digital Beverage Labels
Pernod Ricard Launched a Packaging Initiative in Singapore
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Coastal-Inspired Beer Campaigns
The Corona Beach 100 Campaign Celebrates the Brand's Anniversary
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Commemorative Monster-Themed Cans
Pabst Blue Ribbon Unveils Godzilla Can Designs
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Reduced Packaging Drink Ranges
The 7-Eleven 7-Select Replenish Range Features a New Bottle Design
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Modernized Beverage Packaging Designs
Seagram's Escapes Debuts New Packaging and Its Latest Flavor
Italian Lager Packaging Updates
Outlaw Designed the New Packaging for Peroni Nastro Azzurro Beer
Location-Specific Beer Can Designs
Budweiser Canada Debuts the Limited-Edition Edmonton Beer Can
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Beer-Branded Fictitious Record Labels
Coors Light Launches the Playful Coors Light Records
Golf Caddie-Inspired Beer Campaigns
Sleeman Breweries Partner with PGA Tour Caddie Dave Markle
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Beer-Branded Work Boots
Pabst Blue Ribbon and Timberland PRO Partnered on Two New Boot Styles
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Dine-Out Beer Promotions
This BrewDog On-Pack Promotion Celebrates the Brand's 18th Anniversary
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Japanese Art-Inspired Water Bottles
Takeya Recently Launched the Kintsugi Collection
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Horrific Beer-Themed Comics
Garage Beer and Illustrator Tim Jacobus Partnered for Garage Fear
River-Inspired Beer Identities
Heineken Laos Spotlights the Mekong River in its New Design
Designer-Backed Marseille-Inspired Beers
Heineken Studio and Axel Chay Partnered for a New Beer
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Modernization-Focused Brewery Investments
Sunrise Beverages is Investing in Curious Brewery
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Iconic German Beer Expansions
Hofbräu München Debuts Hofbräuhaus Helles Lager in the US
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
European-Style Lager Campaigns
David Beckham Stars in a Teased Stella Artois' Super Bowl
Summertime Scottish Beer Ranges
The ALDI Scotland Summer Beer Range Showcases Local Breweries
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Tavern-Style Glassware Showrooms
Gustav Winsth Designs the Bobo Showroom in Stockholm
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Reformulated Bourbon Bottles
Redemption Unveiled Its Next Act Bottle and 46% Bourbon
Dotwork Wine Label Designs
Hoot Design Studio’s Bleeding Rose Label Is Hand-Illustrated
Children's Book-Inspired Beers
The New Vault City Marvellous Liquids Range Has Four Expressions
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Modernized Loganberry Vodka Packaging
1911 Established Distillery Has Launched a Brand Refresh
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging