Beer companies have started to reconsider how they approach beer branding and what that means to their bottle designs. Should a brand's design be witty and interactive, colorful and vibrant, minimalistic and direct or original and retro? In order to win over the average consumer, these are questions that marketers and brand executives need to consider. Fortunately, several companies have made it a point to re-brand themselves and that means changing their bottle designs.
This collection of designs showcase beer companies that have used branding strategies like summer-themed graphics, bottle labels that feature a 12-part detective story, bottles designed in an elegant sleek shape and various other companies that are changing the ways in which we view and drink from a beer bottle.
17 Brilliant Beer Branding Designs
17
Bound Rope Branding
Mercator Beer Packaging Makes Use of Maritime Merchandizing
16
Musical Beer Bottles
Tuned Pale Ale has You Ready to Jam Post Drink
15
Underrated Booze Branding
Bloody Good Wine is Marketed to Anti-Connoisseur Consumers
14
Minimalist Beer Bottles
The Heineken Icone Pure Packaging Keeps it Simple with White
13
Literary Beer Bottles
'Just Beers' Pale Ale Lets You Read While You Drink
12
Novel Booze Branding
Captain Ahab Lager Packaging Brings the Drinker into the Book
11
Illuminating Beer Bottles
Heineken Puts the Spotlight on New Beer Bottles
10
Beer-Bottled Wine
'Bob's Your Uncle' Features a Wonderfully Witty Wine Bottle Design
9
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies
8
Punny Holiday Brews
Vessel Creates Custom Seasonal Beer Bottles for Their Clients
7
Pixelated Bottled Brews
Inaki Soria Creates Refreshing Works of Art
6
Lucha Libre Logos
The Cerveceria Sagrada Packaging Revives 50s Mexican Heroes
5
Sleek Sophisticated Beer Bottles
Julien Muller's Heineken Concept Classes Things Up
4
Etched Beer Bottles
My Bud Light Lets You Personalize the Bottle
3
Customized Party Beers
The Design Your Own Heineken' Six-Pack App
2
Exclusive Donut-Printed Beers
The OFWGKTA/Warsteiner Beer Bottle Is Pop-Up Shop Swag
1
City Life Liquor Cans
The Heineken Limited Edition Beer Bottles Show Off Landscape and Spark
Related Ideas
Premium Strong Beers
STOK Beer is India’s Homegrown Beer Brand for Every Chill Moment
Retro-Chic Water Bottles
SMEG and 24Bottles Launched a 1950s-Inspired Hydration Vessel
Temperature-Activated Soda Cans
These New Pepsi Max Cans Change Color When Ready to Drink
Slick Whisky Packaging Redesigns
Glenfiddich Debuts a New Visual Identity for Its Packaging
Modernized Whisky Designs
The Macallan Elevates Brand Identity Across its Core Collections
Music Festival-Inspired Alcohol Bottles
Tomorrowland x Absolut Launch Limited-Edition Bottles
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Galactically Glowing Water Bottles
These Bottles Use Dual Spout Designs With Luminescent Detailing
Functional Alcohol-Free Beer Ranges
HOPKIND Non-Alcoholic Beers Have Sports Nutrition Ingredients
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Exceptional Tequila Packaging Designs
PATRÓN Tequila Unveiled a Bottle and Packaging Redesign
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Snow-Accented Beer Ads
These Stella Artois Ads Create the Illusion of a Frothy Chalice
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Beer Discovery Platforms
I Drink Beer Connects Enthusiasts To Discover, Share, And Curate Beer
Premium Organic Spirits Packaging
Eight Lands Unveils Its New Organic Speyside Gin And Vodka Looks
Miniature Beer Bottles
Carlsberg Created the World’s Smallest Beer to Promote Responsible Drinking
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Ancient Egypt Soda Designs
The Pepsi Egypt Limited-Edition Can Celebrates Pharaonic Artistry
Beer Packaging Shifts
Moosehead Breweries Will No Longer Offer Glass Bottles for Its Beers
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Beer-First Travel Collections
Molson Coors' Lager Luggage Collection Makes Summer Travel Fun
Limited-Edition Glass Bottles
Topo Chico Celebrates its 130th Anniversary with a Vintage Design
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Hidden-Message Champagne Labels
Dom Pérignon Introduced Knockout’s Concealed Shield Feature
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Americana Beer Cans
Budweiser Introduces its 'Made of America' Campaign with a Heritage Can Series
Beer Relaunches
Real American Beer Unveils a Refreshed Identity and Partnerships
Minimal Snack Packaging
The Calbee Packaging Redesign Replaces Bright Colors with Monochrome
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Small Beer Billboards
Modelo Chose a Large-Scale Ad to Highlight Compact Modelito Bottles
Electrifying High-ABV Coolers
LYTT Electric Coolers Come in Recyclable, Glow-in-the-Dark Vessels
Rainbow Doodle Wine Labels
Vi Negre's Black Packaging Can Be Scratched and Personalized
Lightweight PET Bottle Designs
TricorBraun Introduces Lightweight PET Bottle Solutions
Luminous Beverages Branding
Rithm’s Enlite Embodies Refreshing Wellness Visuals
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Heritage Grocery Packaging
Bob’s Red Mill Redesigned Its Packaging for Easier Shelf Navigation
Streamlined Heritage Packaging Updates
Coca-Cola Unveils Its Coca-Cola Global Visual Rebrand
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Cocktail-Inspired Beers
Tip Top Cocktails' Kindred Spirits Series Explores Brewery Collabs
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Personalized Non-Alcoholic Beverages
Le Fizz by Ghia is Available in Limited-Edition Packaging
Coastal-Inspired Beer Campaigns
The Corona Beach 100 Campaign Celebrates the Brand's Anniversary
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Commemorative Monster-Themed Cans
Pabst Blue Ribbon Unveils Godzilla Can Designs
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Heritage Beverage Branding
Schweppes Redesign Updates Packaging and Revives the Skittle Bottle
Recycable Sleeve Labels
Phenix Label Introduced Recyclable Shrink Sleeve Options
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Sculptural Whisky Decanters
Artistry in Oak Reimagines the Bottle as a Bronze-Branched Sculpture
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Location-Specific Beer Can Designs
Budweiser Canada Debuts the Limited-Edition Edmonton Beer Can
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Outdoor Beer Advertising Campaigns
Busch Wraps Hay Bales to Promote Its Busch Farmer's Pack
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
Sun-Lit Anniversary Campaigns
The Corona 100 Years Campaign Lets Natural Light Capture the Story
Summer BBQ-Themed Collaborations
Duluth Trading Company Partners with Old Milwaukee Eer
Beer-Branded Fictitious Record Labels
Coors Light Launches the Playful Coors Light Records
Golf Caddie-Inspired Beer Campaigns
Sleeman Breweries Partner with PGA Tour Caddie Dave Markle
Beer-Branded Work Boots
Pabst Blue Ribbon and Timberland PRO Partnered on Two New Boot Styles
Branded Water Bottle Bags
These Evian Bottle Bags Celebrate the Brand's 200th Anniversary
Vibrant Organic Product Branding
Fruit Bliss Introduces Its First Packaging Redesign in Ten Years
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Artistic Beer Packaging
Empyrean Brewing Co. Redesigns Its Core Legends Lineup
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Creative Collectible Spirits Bottles
Old Log Cabin Distillery Elevates Its Bottle Aesthetic
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Japanese Art-Inspired Water Bottles
Takeya Recently Launched the Kintsugi Collection
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Horrific Beer-Themed Comics
Garage Beer and Illustrator Tim Jacobus Partnered for Garage Fear
River-Inspired Beer Identities
Heineken Laos Spotlights the Mekong River in its New Design
Designer-Backed Marseille-Inspired Beers
Heineken Studio and Axel Chay Partnered for a New Beer
Flavor-First Shandies
Shandy Shack Refreshes Its Lineup with Fruit-Led Branding and 2.5% ABV
Experiential Wine Campaigns
Avaline Partners with Proper Hotels for a Summer Music Series
Modernization-Focused Brewery Investments
Sunrise Beverages is Investing in Curious Brewery
Illustrated Regional Spirits Labels
L'Eau des Vivants Launches a New Labeled Range
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Greek-Inspired Bakery Packagings
The Daily Greek Packaging Rebranded by A.S. Strategy
Sustainable Luxury Packaging
Silverhand Estate Pairs Premium Wine with Reusable Packaging
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Aluminum Sparkling Wine Bottles
CECI 1938's First-of-Its-Kind Design Fits a Cork, Cage & Seal
Sophisticated Tequila Packaging Designs
El Mayor Tequila Has Unveiled Redesigned Packaging
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Spanish Brewery Anniversary Packaging
Estrella Damm Launches New 150th Anniversary Packing Designs
Iconic German Beer Expansions
Hofbräu München Debuts Hofbräuhaus Helles Lager in the US
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Cross-Continental Beer Brewing Documentaries
The Beer is Art Campaign Debuts a Documentary Film
Football League-Commemorating Beer Cans
Bud Light Introduced the 112th Grey Cup Champion Can
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Passionate Italian Liqueur Packaging
These Disaronno Limited Edition Bottles Mark 500 Years
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Dressed-Up Bourbon Bottles
J. Mattingly 1845 Distillery Creates Customized Whiskey for Halloween
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Elegant Eco-Friendly Alcohol Bottles
Luxardo Limoncello Debuted a New Bottle
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Children's Book-Inspired Beers
The New Vault City Marvellous Liquids Range Has Four Expressions
Reformulated Bourbon Bottles
Redemption Unveiled Its Next Act Bottle and 46% Bourbon
Dotwork Wine Label Designs
Hoot Design Studio’s Bleeding Rose Label Is Hand-Illustrated
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Refined Bourbon Bottle Designs
Bardstown Bourbon Co. Unveiled its New Core Packaging