Top 35 Brand Activation Trends in August

August 2017 brand activations reveal a variety of creative trends, some of which are related to art and others which are associated with what is still the most popular style of pop-up – those related to food.

The Field Museum of Natural History in Chicago will be offering a new exhibit titled "Specimens with Something to Say," that involves the help of people who are willing to record their voices in the pop-up audio booth, which records participants speaking from a short script. The recordings will be part of the exhibit, and which function as a unique new way to boost engagement in a museum setting.

With Nutella now offering its own cafes in North America, the brand has also expanded to pop-up dessert trucks. The Nutella food truck will be featured in Australia, and all of the varying beverages and desserts it offers will contain the popular hazelnut spread.