The 2016 boomer trends show that the baby boomer generation stands at an interesting point in the progression of history. On the one hand, boomers were the generation that initiated the move from the traditionalism of the 50s to the open-minded expansion of the 60s and beyond. On the other hand, technology means that cultural developments today move at a staggering pace, while boomers themselves are as old or older than the generation they supplanted with their own progressive movements.
To harmonize these two potentially contradictory positions, many products and services have arisen to keep boomers in touch with mainstream culture on their own terms. Photographer Misja Beijers' Instagram account is dedicated to showing off boomer fashions, for example, and Refigural is an online zine that documents hip boomer styles as well.
Technology has also arisen to meet the specific tastes and needs of boomers. CarePredict Tempo is a wearable device that tracks health data, yet it looks just like a classic piece of jewelry.
To learn more about the upcoming boomer trends, check out our FREE 2017 Trend Report.
Top 30 Boomers Trends of 2016
From Progressive Boomer Magazines to Jewelry-Inspired Wearables:
Joey Haar — Jan 29, 2017 — Life-Stages
30
Boomer Street Style Platforms
Photographer Misja Beijers Captures Aging Fashion Icons on Instagram
29
Boomer Hair Care Collections
White Hot Hair Embraces Aging Hair With Brightening Products
28
Upscale Retirement Villages
The Brand 'Audley' Provides Several Properties for Retired Seniors
27
Progressive Retirement Villages
This Sustainable Community Focuses on Wellness and Nature
26
Vanguard Boomer Fashion
Accidental Icon Promotes Fashion-Forward Style for Women Over 50
25
Boomer-Centric Electric Bikes
'Evelo' Electric Bicycles are For Riders Aged 50 and Up
24
Jewelry-Inspired Wearables
The Iris Apfel for Wisewear Line Are Stylish Safety Tools for Seniors
23
Progressive Boomer Magazines
Refigural Gives Readers a Fearless Perspective on Aging
22
Undetectable Hearing Devices
The Starkey Hearing Amplifier is Designed as an Entry-Level Aid
21
Boomer Beauty Haircare
These Products are Designed for Enhancing Naturally Gray Hair
20
Jewelry-Inspired Fitness Trackers
The CarePredict Tempo Keeps Track of Seniors' Lifestyle Patterns
19
Boomer Makeup Tutorials
This 50 and Over Beauty Routine is Simple and Fresh-Faced
18
Baby Boomer Festivals
This Demographic-Centered Event Features Music, Food, Beer and Autos
17
Accessible Age-Friendly Fitness
This Ontario Company Was Made to Improve Older Adult Fitness
16
Retiree Benefit Services
'Renew' Provides Retirement Benefit Information to Boomers After Retiring
15
Profitable Boomer Expositions
This Event Gives Brands the Chance to Sell to Consumers Over 50
14
Metropolitan Retirement Towers
This Retirement Housing from Concert Properties is Locally Focused
13
Solo Female Travel Communities
'Women on the Road' Serves as a Resource for Women Traveling Alone
12
Retirement-Loving Travel Blogs
Author Dave Bernard Explores the Value of Aging on His Website
11
Boomer-Targeted Yoga Classes
The 'Breathe Yoga Studio' Offers Special Classes for Boomer Women
10
Habit-Forming Medication Reminders
The 'Nightingale' System Coaches Users to Take Their Pills
9
Retiree Networking Events
The National Retirement Living Summit Discusses Elderly Demographics
8
Modern Retiree Villages
This Residential Development Project from the Aveo Group is Boomer-Focused
7
Playful Age-Celebrating Paperbacks
The 'Better After 50' Book Was Written for Boomer Women
6
Boomer-Specific Exercise Classes
24 Hour Fitness' Active Aging Classes Help Consumers Stay Fit
5
Boomer Running Groups
The 'FAB 50' Running Group Helps Older Women Train for a Half-Marathon
4
Confident Retiree Commercials
This Chase Commercial Shows an Eccentric Couple Preparing to Retire
3
Grandma-Centered Social Networks
The GaGa Sisterhood is a Community Social Network for Grandmas
2
Retiree Wealth Management Services
True Link Financial Caters to Boomers and Retirees
1
Empty Nester Career Resources
This Career Conference is Designed for Business Women Over 50
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90s-Inspired Fashion Capsules
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Cartoon-Themed Apparel Collections
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Retro Sporty Luxe Accessories
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Gen Z-Focused Fashion Labels
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Boomer Cannabis Campaigns
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Next-Gen Graphic Attire
Serenity Trends’ Graphic Clothing Offers a Futuristic Aesthetic
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Style-Conscious Health-Tracking Rings
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Tech-Infused Analog Radios
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Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Car Culture-Inspired Fashion Capsules
The Forever 21 x Ford Line Emphasizes American Heritage
Sophisticated Rustic Clothing Collections
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Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Chic Circular Fashion
Broke in Chic Offers Timeless Elegance and Sustainable Fashion
Tablet-Integrated Fashion
The Lenovo Tab Wear Collection Explores the Concept of "Me Time"
Anniversary-Celebrating Engaging Timepieces
Casio's Baby-G+ Series has Tamagotchi-Like Creatures
Fashionable Boomer Marketplaces
VNV Brings the Joy of Getting Dressed to Mature Women
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Senior-Friendly E-Commerce Modes
Taobao's 'Elderly Mode' Helps Seniors Navigate Online Shopping
Vintage-Tinged Militaristic Apparel
The maharishi Spring 2023 Capsule is Inspired by Retro Themes
Personalized Vitamin Prescriptions
Personalized Vitamins are the Future of Wellness for Boomers
New Wave-Inspired Fashion Collections
ALYX and END. Debut the Neon Capsule at Milan Fashion Week
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Chic Vintage-Style Swimwear
Hey Harper Expands Its Offerings from Jewelry to a Swimwear Line
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Fashion Career-Inspired Shirts
SUNNEI Unveils a Job-Focused T-Shirt Capsule for Spring/Summer 2023
Vintage-Inspired Minimal Clothing
Sean Wotherspoon Unveils a Vintage Gap Collection
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
60s Hippie Culture-Inspired Fashion
LMC Presents the Peace, Freedom, and Reversal Capsule for SS23
Y2K Denim Capsules
G-Star RAW's Newest Capsule Collection Revives Styles from the 2000s
Fashion-Inspired Toaster Pastries
The Pop-Tarts x Depop Box Features a Random Flavor Assortment
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Technically Focused Weather-Ready Apparel
Bene Culture Presents its Latest Capsule for SS23
Versatile Luxury Outwear
For 2023, Mackage Boasts a Slick and Performance-Driven Capsule
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Loud Luxury Fashion
Moschino SS24 Pokes Fun at "Quiet Luxury" with Maximalist Styles
Active Aging Programs
ARORA Helps Baby Boomers Stay Active, Healthy, Fit & Social
Vintage-Inspired Workwear Capsules
Engineered Garments' Workaday SS24 Taps Vintage Workwear Appeal
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Age-Friendly Retail Initiatives
Lowe's Introduces a Baby Boomer-Focused 'Livable Home' Initiative
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Planet-Friendly Denim Collections
Soorty's Stunning New Denim Pieces Are Sustainably Crafted
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Circular Fashion Pop-Ups
The Coachtopia Pop-Up Brings Luxury Circular Fashion to Gen Z
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Ultra-Chic Vintage-Inspired Swimwear
Rumored's Vintage Swim Collection is Head-Turning
1920s-Inspired Americana Watches
Ralph Lauren Launches Its New 'Polo Vintage 67' Timepiece
Y2K Shopping Pop-Ups
Klarna's House of Y2K Explores the Evolution of Shopping Since the 2000s
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Contemporary Ramadan Collections
Trendyol is Celebrating Ramadan with a New 105-Piece Collection
Adaptive Modern Limited Outerwear
Ten c Presents its New Range of Apparel for the Season
Reggae-Inspired Spring Fashion
Nicholas Daly Presents the Reggae Club Capsule for SS24
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Inaugural Womenswear Collections
Bode Takes a New Direction with a Full-On Womenswear Capsule
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
50s-Inspired Rebellious Fashion
GOOMHEO's Dystopian Beach is Designed for the SS23 Season
Sustainably-Focused Experimental Fashion
Noki & the NESTT Showcase an Upcycled Fashion Collection
Textile Fashion Exhibitions
New Order of Fashion Presents Regeneration: Fashion From The Ground Up
Adult Anti-Aging Skincare Brands
'Boomer Babe Beauty' Offers a Curated Anti-Aging Collection
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Charismatic Traditional Spring Fashion
Charles Jeffrey LOVERBOY Drops STATANT PASSANT RAMPANT
Affordable Gen Z Apparel
Foundry by Cover Story Clothing Enters the Fashion Scene Through AJIO
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Sophisticated Summer Fashion Collections
BoohooMAN Introduces Its Summer Nights Collection
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Nostalgic Classic Reissued Garments
The Wrangler Reissue Collection Celebrates 75 Years
Fall-Centric Vintage-Inspired Apparel
Florence Black Presents a New Capsule for FW23
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Handpicked Vintage Collections
Thrift+ Launchers a New Partnership to Source Vintage Fashion
Outerwear-Centric Fall Fashion
Bene Culture Presents its Latest Collection for the Season
Coastal-Themed Fall Streetwear
Banks Journal Presents its Latest Designs for the FW22 Season
60s British-Themed Fall Fashion
Florence Black Celebrates Vintage British Culture for FW22
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Contemporary Fall-Centric Unisex Apparel
Flaneur Homme Presents Interbellum For the FW22 Season
Timeless Workwear Collections
visvim Just Recently Released Its Fall/Winter 2023 Offerings
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Gen Z Sustainability Initiatives
Puma's Voices of a RE:GENERATION is a Project with Changemakers
Adaptive Senior Fashion
Joe & Bella Specializes in Modern, Adaptive Fashion for Seniors
AR Secondhand Shops
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Refreshed Streetwear Collections
Billionaire Boys Club Goes Back to Its Roots for Spring 2023
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Elevated Spring Basics
Grey Bandit Unveils its Spring 2024 Collection
Secondhand Archival Clothing
Tommy Hilfiger Launches a Depop Shop in Support of Circular Fashion
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Gen Z Streetwear Brands
'HOS Wear' Prioritizes Individuality and Self-Expression with its Clothing
90s-Inspired Tween Fashion
John Lewis' New Collection Will Outfit Gen Alpha
Cartoon-Inspired Fashion Capsules
Fred Segal Launches a Betty Boop-Inspired Collection
Spring-Ready Militaristic Streetwear
Alpha Industries Strengthens its Roster with the SS24 Capsule
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Jazz-Inspired Apparel Collections
The National Jazz Museum and Book Works Launching Tee Collection
Contemporary Skiwear Capsules
DKNY Tech Enters the Sports Market with Its First Skiwear Collection
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Colorful Surf-Inspired Pre-Fall Fashion
The Elder Statesman Unveils its Capsule for Pre-Fall 2023
Outerwear Re-Commerce Platforms
Canada Goose Launches a Re-Commerce Platform in the US
Unpredictable Spring-Centric Fashion
Y/Project Presents a Look at its New Capsule for SS24
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Vibrant Dynamic Spring Fashion
Mackintosh Unveils an Expansive Capsule for the SS23 Season
Military-Styled Apparel
Timberland and CLOT Unveil Project Future73 with a New Apparel Collection
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Baby Boomer Glampsites
New Glamping Site for Baby Boomers Planned in Monmouthshire
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Boomer-Friendly Travel Services
Silver Travel Advisor Offers Curated Holidays for Mature Travelers
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Purpose-Driven Boomer Vacations
Discover Corps' Volunteer Vacations Appeal to Active Older Adults
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Colorful Seasonal Americana Fashion
Blauer USA Presents its New Collection for Summer
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Boomers Travel Insurance
Boomers Travel Insurance Helps Protect Baby Boomers Travels
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Live Boomer-Focused Conventions
Baby Boomers Expo is a Convention for Boomers to Party and Explore
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App
Boomer-Style Rent Giveaways
Koala Introduces the 'Boomer Blocker' Initiative for Australians