Jewelry-Inspired Wearables

The Iris Apfel for Wisewear Line Are Stylish Safety Tools for Seniors

The Iris Apfel for Wisewear collection is a stylish range of jewelry embedded with sensors and Bluetooth capability that can send distress signals during emergency situations. The unique partnership proves that fashion and function do not have to be in opposition, especially when it comes to the healthcare realm, and in particular, in regards to seniors.

Founded in 2013, Wisewear was launched by Jerry Wilmink, who was driven to create the product range after his grandfather had fallen and succumbed to his injuries based on not being able to call for help. Wisewear produces stylish metal jewelry embedded with smart sensor technology and Bluetooth capabilities that ensure individuals can reach their loved ones in times of need.

Safety Wearables
Companies can innovate by creating new and stylish wearable technology that can ensure safety.
Fashionable Healthcare
Fashion and function can go hand-in-hand when it comes to healthcare technology to aid seniors.
Smart Jewelry
As jewelry inventions continue to be integrated with technology, innovation can exist in new forms such as safety tools and healthcare accessories.

Who This Affects Most

Wearable Technology
Creating wearable technology for specific demographics, such as seniors, could be a lucrative industry in need of innovation
Fashion Accessories
Fashion accessories, such as jewelry, continue to adapt to changing technological trends to remain innovative.
Healthcare Technology
Combining fashion and technology creates a potential disruptive innovation opportunity for healthcare technology.
SCORE
5.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 88%
Freshness 8%

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