Okay, sports fans, listen up: The Super Bowl is one week away, and that means it's crunch time. Whether your Super Bowl party plans are ironed out or still up in the air, these must-have accessories cover the three B's: Beer, BBQ and your Boys.
Let's start off with beer. Beer snobs will love the all-in-one NanoBrewMaster because it brews your own beer for you, but that requires some advanced planning. For Super Bowl purposes, my must-haves are the remote-controlled beer keg so you don't miss a minute of the game or commercials, the beer bottle sweatshirt to keep beers safe from flailing arms after miscues on the field and the fire extinguisher beer to quench fiery mouths after too much extra-spicy salsa.
Next up is BBQ. Everyone knows that the grillmaster is often stuck outside. These portable BBQs let you grill closer to the action, and are far cooler than trying to convince your significant other to install an HD flatscreen outdoors. In case your Super Bowl party isn't actually held at your home, these briefcase versions let you bring the grill to parking lot tailgate parties or to a buddy's house.
Finally, your best boys. No Super Bowl party is complete without a rowdy bunch of your favorite football fans. While men are an easy bunch to please, some macho accents don't hurt. We already have the beer and BBQ covered, but a sweet home theater, Astroturf ottomans and lighting made from recycled bottles make your Super Bowl manctuary complete.
19 Macho Must-Haves for Super Bowl XLIII Parties
18
Personal Bat Caves
Home Theater Resembles Bat Cave
17
Portable BBQs
The BBQ Briefcase
16
Personalized Steak
Custom BBQ Branding Irons
15
Recycling Bottles Into Macho Lighting
Only Sorta Ugly
14
Instant Eco Grills
Baja BBQ Firepack
13
Football-Flavored Soda
NFL Inpires Jones
12
DIY Home Beer Stations
The All-in-One NanoBrewMaster Brews, Chills, Cleans, and Serves
11
Integrated Home Theater Seating
BodySound Recliners Let You Personalize Your Sound
10
Astroturf Indoor Seating
Faux Grass Ottoman Gives You the Fun of Outdoors, Minus the Stains
9
Super-Lazy Street Food
Hot Dog + French Fries On a Stick is Perfect for Porky Pedestrians
8
Indoor BBQs
Ariete SteakHouse Grill
7
Cheeky Self Preservation Methods
Fire Extinguisher Beer
6
Terrorist Hot Sauce
Controvercial 'Bomb Laden' Warlord Cooking Sauce
5
Multifunctional Hoodies
The Kangaroo-Style Beer Bottle Sweatshirt
4
Recession-Fighting Beer
Howe Sound "Bailout Bitter" Ale
3
Preleased Football Ads
Go Daddy Proves They'll Go Raunchy Again at Super Bowl XVIII
2
Multitasking Bottle Openers
The Crowbar Conquers Beers and Nails
1
Adjustable Products
Dave's Gourmet Adjustable Heat Sauce
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Temperature-Activated Soda Cans
These New Pepsi Max Cans Change Color When Ready to Drink
Cheeky Sports Event Sweepstakes
TUMS Launches Super Bowl-Inspired Sweepstakes Called the Burn Ball
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Exclusive Ketchup Kegs
The 114-Ounce Heinz KegChup Was Made for Big Game Snacking
Cheeky Ultra-Tall Canisters
Coors Light Captures Attention with the Tallerboy Canister
Beer Sponsorship Activations
Michelob ULTRA Launched Its Canada-Wide FIFA World Cup Activations
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
FIFA World Cup Snack Collaborations
Lay's Dropped Its Four New FIFA World Cup Flavors In Canada
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Global Chip Flavor Series
Lay’s FIFA World Cup 2026 Introduces 40 Globally Inspired Chip Flavors
Savory Stout-Marinated Kebabs
The Guinness Kebab is Arriving at BOX Sports Bars
Fishing-Inspired Beer-Brand Giveaways
Busch Light Introduced its 'Stream Home Makeover'
Game Night Loungewear Sets
The TAST!EZ Game Night Loungewear Kit Features Tearaway Napkin Sleeves
6-Pack Furniture Collections
Coors Light's Home DeCoors Helps to Solve Big Game Hosting Challenges
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Holiday Hosting Pants
Butterball and Hedley & Bennett Created Thanksgiving Hosting Pants
Football Icon-Backed Ads
Michelob ULTRA to Elevate the FIFA Club World Cup 2025™ Fan Experience
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Football Food Delivery Promotions
The ALDI SOS Big Game Bundle is an Uber Eats Exclusive
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Anthropomorphic Hair Ads
Hair Ballad is Manscaped's First Super Bowl Commercial
Beer-First Travel Collections
Molson Coors' Lager Luggage Collection Makes Summer Travel Fun
Humorous Beer-Centric Formal Wear
Coors Light Debuts the Cold Tux and BrrrTie For Wedding Parties
American Football-Focused Venue Initiatives
Topgolf Ligns Itself with the American Football Season
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Playful Football T-Shirt Designs
HOMAGE Unveiled The Simpsons x NFL Collections
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Jersey-Inspired Soda Cans
Coca-Cola Launched Collectible Country Cans for the FIFA World Cup 2026
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Snow-Brewed Football Beers
The Bud Light Blizzard Brew Features Snow from the Highmark Stadium
Game Day Cupcakes
Baked by Melissa and Kinder Made Limited-Edition Flavors for Big Game Hosting
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Nostalgic Infomercial Grill Spots
Bud Light x Traeger Grills Launch the 'Traegerator'
Soccer-Themed Snack Branding
These Mondelēz Products Get Fans Ready for the World Cup 2026
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Emergency Beer Initiatives
Heineken Fan Rescue Delivered Beer to Scottish Fans in Boston
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
Game-Day-Ready Dog Campaigns
Blue Buffalo x Olivia Culpo Team Up for Football-Inspired Treats
Soccer-Inspired Fanwear Collections
BOSS Jumps on the FIFA Hype with New Fanwear Collection
At-Home Beer Keg Machines
PerfectDraft Has Expanded Its European Home Draft Beer System
Football-Themed Sour Candies
Sour Patch Kids MVP Top Picks Mix Combines Multiple Products
Celebratory Soccer-Themed Snacks
Goalden Balls Celebrate the Excitement of the FIFA World Cup 2026
Candy Bar-Infused Sauces
Snickers Sauces Celebrate the Core Components of the Classic Candy Bar
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Humorous Holiday Tableware
White Claw & Please Don't Destroy Dropped the Roast Host Collection
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Basketball Cocktail Containers
BuzzBallz's Big Blue is a Drinkable Basketball for March Madness
Playful Hockey Campaigns
Beard in a Box Campaign Lets Hockey Fans Join the Playoff Beard Tradition
Cheeky Beer-Inspired Wedding Suits
Coors Light Debuts the Cold Tux and BrrrTie
Miniaturized Outdoor Cooler Designs
YETI Daytrip Coolers Come in a Variety of Sizes
Decorative Soccer Crêpes
Belgian Boys' Game Day Crêpes Include a Custom Stencil & Powdered Sugar
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
Football-Themed Pastry Treats
Paris Baguette Offers Decadent Game-Day Desserts for Hosting
Game-Day Getup Sweepstakes
Ahead of the 2026 World Cup, Axe Wants to See Fans' Craziest Outfits
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Sports-Themed Dog Snacks
Bocce's Bakery and the NFL Players Association Craft Dog Treats
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Convenient Frozen Snack Lines
Farm Rich is Enhancing March Madness Dining Options
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Caffeinated Sour Beers
Vault City Brewery's Blue Brew Was Made for Late-Night Sports Viewing
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Sports-Themed Grooming Tools
Gillette and the NFL Launch GilletteLabs Official NFL Licensed Razors
Playing Field Pizza Boxes
Pizza Pizza's Pitch Party Pizza Creates a Tabletop Soccer Experience
Luxury Sports Timepieces
Breitling Unveils the Super Chronomat B01 44 NFL Teams Capsule Collection
Timely Pizza Promotion Incentives
Domino's Pizza Marks the Super Bowl Season with Special Deals
Lighting-Focused Viewing Party Campaigns
Govee Partners with Tim Howard for Unstoppable Fun
Globe-Shaped Bar Carts
BuzzBallz's Buzz Around the World Bar Cart Elevates Soccer Watch Parties
Soccer-Themed Cooling Device Campaigns
Aecooly Spotlights Two Portable Cooling Devices
World Cup-Themed Cookie Menus
The Crumbl Soccer Bundl is Packed with Sweet Options
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Custom Football Team Headphones
Sony x NFL Collaborate on Fandom-Based Headphones
Game Day Canned Chilis
These Hormel Chilis Come in Three Varieties to Choose From
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Stadium Snack Bowls
Gustaf Westman's World Cup Snack Bowl is Shaped Like a Football Stadium
Sporty Coffee Kegs
The Nescafé Espresso Keg Helps Fans Keep Their Energy Levels High
Multi-Functional Outdoor Appliance Capsules
Cuisinart Eases the Fuss of Warm-Weather Entertaining
Football-Themed Cookie Party Packs
The Crumbl Game Day Party Box Has 12 treats Inside
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Globally Inspired Mashup Recipes
The TUMS Food Match Cup Fuses Fandom, Food and Heartburn Relief
Flavor-Packed Gameday Activations
The Hellmann's Field Goal Challenge Lets Fans Attempt Kicking
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Head-Shaped Plunge Pools
The Patrick Plunge by Coors Light Shares an Unforgettable Ice Bath
Humorous Beans-Forward Campaigns
Bush's Beans Debuts a First-Of-Its-Kind Ticket Exchange
Cheeky Celeb-Inspired Fictional Characters
Hellmann's Debuts Meal Diamond Ahead of the Super Bowl
Football-Themed Drink Carriers
The Stanley 1913 x Arsenal Collection Features Four Pieces
Second-Screen Watch Parties
The E.L.F. TIME Show Was Made to Run Parallel to the Big Game
Soccer-Focused Official Snack Campaigns
Lay’s Ran the Lay’s Fan of the Match Opportunity
Softness-Inspired Branded Apparel Collections
King's Hawaiian Partners with Eli Manning
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Shareable Soccer Pretzel Snacks
Auntie Anne’s Pitch Pack is Ready for the World Cup
Game Day-Focused Snack Packs
SNICKERS Collaborates with NFL Quarterback Josh Allen
Fanwear Collaboration Ranges
The Joint Concho Merch Collection arrives ahead of Super Bowl LX
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Costumed Fan Stunts
AXE's Mystery Wiener Couple Captivated Fans at the World Cup
Sweat-Reducing Advisers
The Old Spice Guy Supported Big Game Fans with the No Sweat Predictor
Sporting Event-Focused Experiences
Dave & Buster's Spotlights the Big Game Ticketed Experience
cola-infused Brisket Bowls
Sonny’s BBQ has a new Summer Brisket Bowl for summer
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
Portable Cocktail Packets
Mixxers' Premium Packets Share the Taste of Organic Ingredients
Chocolatey Flavored Football Morsels
NESTLÉ TOLL HOUSE's New Treat Appeals to Sports & Baking Fans
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Footballer-Approved Chicken Products
Kevin's Buffalo-Style Chicken is Arriving for Football Season
Rewarding Game Pizza Promotions
Pizza Hut Teams Up With Tom Brady for 'Pizza Before The Hut'
Football Team Mimosa Recipes
The André Tailgate Team-Mosa Campaign is NFL-Approved
Game-Day Score-Inspired Giveaways
It's a 10® Haircare Ran a Giveaway Tied to the Super Bowl
Social-First Hosting Campaigns
Out Host with Hisense Responds to the Rise of Home Viewing Parties
Heavy-Duty Cutting Boards
The Epicurean BBQ Board Helps You Master the Grill
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Limited-Edition Football-Inspired Lifestyle Capsules
Aviator Nation Pays Homage to Super Bowl LX
Football-Themed Snack Chips
The Kroger Brand Champion Chip Collection is Ready for Football Season
Football Season Slider Sandwiches
Honey Baked Ham Take & Serve Tavern Club Sliders are Flavorful
Soccer Tournament-Long Store Promotions
7-Eleven Debuts the Special FanLand Promotion
BBQ-Inspired Dog Treats
Battle of the Beggin' Pits Bold, Smoky Flavors Against One Another
NFL Boardgame Iterations
Hasbro Guess Who NFL Edition Brings Real Players to the Classic Game
Golf-Themed Hosting Kits
Goldbelly and The Masters are Sharing a Taste of Classic Concessions
Second-Screen Sidekicks
Pizza Hut's Hutty Turns Solo Sports Viewing into a Shared Experience
Winning Lawn Care Kits
TruGreen's Ultimate Game Day Kit Features an Exclusive "Lawnbardi Trophy"
Winning Comment Campaigns
Dos Equis Invites Fans to Submit Legend Lines to Appear in a Commercial
Ice Shortage-Tackling Brand Campaigns
VEVOR Debuts the Free Ice for Game Nights Activation
Soccer-Themed Chicken Wing Menus
Buffalo Wild Wings Matchday Menu Responds to World Cup Excitement
Football-Themed Snack Chips
These McCoy’s Crisps Come in Two NFL-Inspired Options
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Football Season Snack Products
General Mills Football Season Products Come in Several Options
Root Beer BBQ Sauces
PS Seasoning and Jolly Good Soda Created Mug Shot Root Beer BBQ Sauce
Soccer-Celebrating Bourbon Cocktails
JINYA Ramen Bar Has a New FT90 Cocktail for the Soccer Season
Tailgating-Friendly Speaker Ranges
The Turtlebox Gameday Series is Here for Football Season
Burlap Party Packs
The Nutsack is a Limited-Edition Sack with 10 Alcohol Shooters
Humorous Losers-Focused Campaigns
Miller Lite Introduces the League Losers Billboards
Shareable Mix-and-Match Appetizers
Applebee’s Ultimate Trio Has Thousands of Flavor Combinations
Champion-Celebrating Hat Collections
New Era Cap Announces Super Bowl LIX Champions Collection
Football Season Retailer Snacks
7-Eleven Game Day Snacks Offer a Variety of Options
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics